Marketing Tips

Micro Influencer Marketing for Mobile Apps

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A systematic way to collaborate with influencers

Phone Loops shines as a lifestyle brand. Customers use their product to make a statement about themselves. Phone Loops wanted a way to benefit from Instagram’s army of relatable creators.

  5 min Read | by David Morneau

The best way to find influencers by yourself.

Using & strategies to find, select and manage your own micro-influencers for your next content campaign. What techniques should I employ, do any tools exist in order to make my life easier?

  10 min Read | by Felix Deblois

Micro Influencer Marketing for mobile apps

Micro-influencer marketing is a powerful strategy for mobile apps. It acts as a user acquisition channel, a content creation pipeline, and a top of the funnel awareness for your brand.

  10 min Read | by David Morneau

How to analyse your competitor's strategy?

In this guide, I’ll go through the process of spying on your competitor’s winning strategies. This works extremely well for established e-commerce and SAAS brands.

  15 min Read | by David Morneau

Thinking differently about Influencer Marketing

Behind every influencer lies a creator: When we think of influencer marketing, we tend to think of a marketing channel; a means of distribution. How many people will our collaboration reach?

  10 min Read | by David Morneau