Did you know the global data science platform market is projected to reach over $676 billion by 2034?
This growth highlights the increasing importance of data-driven strategies in marketing. That’s why it’s so important to find a marketing agency that has a comprehensive understanding of data.
In this article, you'll discover:
- A curated list of the top 15 data science marketing agencies.
- The industries they specialize in.
- Their key services.
- Notable clients they've worked with.
Keep reading to find the right agency to elevate your digital marketing efforts.
TL;DR: Top Data Science Marketing Agencies
- inBeat: inBeat is the best overall data science marketing agency for brands that want creative backed by structured testing and performance data. Their focus on fast iterations and clear results makes them a go-to partner for growth that scales.
- Deducive: Deducive offers deep expertise in data: think analytics, attribution, and predictive modeling. They take complex info and turn it into strategies that actually make sense. A great pick if you want clarity and decisions backed by real numbers.
- Hallam: Hallam mixes big-picture marketing with machine learning, thanks to their custom HallamIQ™ platform. They're known for high standards, smart tech, and using AI, CRO, and SEO to drive brand growth that’s both ethical and effective.
- Union: Union keeps things focused and practical. They break down complex data into smart strategies that deliver. With a collaborative process and custom analytics, they’re a solid fit for brands that want data to actually work for their goals.
- Impression Digital: Impression Digital ties data science directly to performance. From LTV models to clean dashboards, they bring both precision and strategy. Perfect for companies that want to scale using insights that actually guide smart decisions.
Benefits of Hiring a Top Data Science Marketing Agency
Businesses employing data-driven strategies realize 5 to 8 times higher ROI compared to those that don't.
That's why a top data science marketing agency has several distinct advantages over relying on a generalist internal team:
- Access specialized expertise: These agencies are packed with pros in machine learning, predictive analytics, and customer segmentation. Their know-how leads to data-driven strategies that actually work and improve customer experiences across the board.
- Leverage advanced tools and technologies: Top agencies come equipped with powerful platforms and tech that in-house teams often can’t justify. That means more advanced analysis, smarter optimization, and higher click-through rates for your marketing campaigns.
- Achieve scalability and flexibility: Need to ramp up or shift gears? No problem. Agencies can scale fast, giving your team the flexibility to pivot when the market changes, without slowing down your customer journey.
- Gain fresh perspectives and innovation: External teams bring new ideas to the table. Their work across different industries often leads to more creative thinking and stronger creative strategies that can reshape your entire digital strategy. Besides, external teams help you avoid internal gridlock. According to Gartner, 84% of marketing leaders and employees report experiencing “collaboration drag” when working cross-functionally. That means too many meetings, too much feedback, and unclear decision-making that slows everything down. Outside experts cut through that noise with cleaner processes and focused execution.
- Focus on core business functions: When an agency handles the heavy lifting with data and marketing, your internal team gets to focus on what they do best. It’s a smart way to align with your bigger business objectives and get more done.
- Benefit from proven track records: Great agencies don’t just talk, they’ve done it before. Their results and client wins show they know how to deliver deep insights, improve performance, and support smarter, informed decisions across a comprehensive range of channels.
A Deep Dive into Each Top Data Science Marketing Agency
So, without further ado, here are the best data science marketing agencies to work with (don’t worry, we always start with the best):
1. inBeat
inBeat Agency helps fast-growing brands turn data into creative that actually performs.
Companies that leverage customer behavior data outperform peers by 85% in sales growth and achieve over 25% higher gross margins, which shows you the power of data science in driving marketing success.
That's why inBeat is obsessed with testing and optimizing every bit of ad creative, and they’ve got a custom system built just for that.
You’ll work with a creative team that digs into your ad stats, runs non-stop A/B tests, and keeps refining your message based on what’s working.
You’ll get fresh creative fast, so your ads stay sharp and don’t lose steam over time.
And you’ll see exactly which creatives drive conversions, so you can stop wasting your budget on stuff that doesn’t land.
In fact, with inBeat’s help, Genomelink's CAC dropped by 73%, registration completions jumped 124%, and cost per registration fell 27%!
Industries: Mobile Applications, CPG and DTC brands, Retail, eCommerce, Agencies, Fashion, Food
Notable clients: New Balance, Deux par Deux, Linktree, Hopper, Nissan, Disney, Hurom
Key services:
- Data Science Marketing Services
- Digital Marketing
- Social Media Marketing
- UGC Creation
- TikTok and Instagram Marketing & Advertising
- Micro - Influencer and Nano-Influencer Marketing
- Paid Advertising
Reason to work with inBeat: They take the guesswork out of creative. Everything they do is backed by testing and data. If you want fast-moving, data-smart campaigns, this is your team.
2. Deducive
Deducive is a data science-first marketing agency with teams in DC and Manchester.
Launched in 2017 by Jason Kowal and Paul Newnes, the agency turns messy marketing data into clear, useful strategies.
They mix custom analytics setups with creative thinking, helping brands make smart moves that actually drive results.
They’ve got serious chops in clickstream data, predictive modeling, and figuring out where to spend your media budget.
And thanks to their membership in Tribe Global, they’ve got partners and connections worldwide.
Industries: Automotive, Telecommunications, eCommerce, Financial Services, Consumer Goods, Technology
Notable clients: Akamai, Audi, Coddle, Ducati
Key services:
- Marketing Attribution Modeling
- Clickstream Analytics
- Predictive Modeling
- Media Strategy and Planning
- Analytics Audit & Repair
Reason to work with Deducive: Deducive mixes creative ideas with serious technical expertise, delivering digital marketing solutions that are smart, sharp, and built on solid data.
3. Hallam
Hallam is a UK-based digital marketing agency with offices in Nottingham, Leeds, London, and Málaga.
They’ve been around since 1999, and over the years, they’ve grown into one of the top players in data-first marketing.
They’ve even built their own AI tool, HallamIQ™, to help bring machine learning into real marketing work.
They’re a certified B Corp too, which shows they actually care about doing things the right way.
And with a Google Premier Partner badge, they’re ranked in the top 0.5% of UK agencies, so yeah, they know their stuff.
While Hallam offers a mix of strategy and AI through their proprietary platform, inBeat delivers faster creative testing cycles and real-time performance insights that drive results. If you’re looking for speed, clarity, and campaigns that scale fast, inBeat takes the lead.
Industries: B2B, B2B SaaS, Clean Energy, eCommerce, Education, Healthcare, and more
Notable clients: Protrade, Eyko, Workbooks
Key services:
- Data Science & Analytics
- AI and Automation
- SEO & Paid Media
- Digital PR & Content Marketing
- Web Design & Development
Reason to work with Hallam: They bring cutting-edge technology and smart strategy together to help your brand grow and actually stand out.
4. Union
Union is a data-first marketing agency based in Charlotte, NC, known for turning messy datasets into sharp, actionable plans.
They cut through complex info to find insights that actually move the needle.
The team puts a strong focus on real results, using advanced marketing analytics services to improve performance and make every dollar work harder.
They take a collaborative approach, working closely with clients to build digital marketing services that match specific goals.
It’s all about the smart use of data and a strategic approach that keeps advertising on point and ROI climbing.
And this approach works. That’s how Union overhauled Charlotte’s Got A Lot into a sleek, centralized hub that boosted site sessions by 49% and conversions by 35%!
Industries: Travel & Tourism, Health & Wellness, Food & Beverage, Utilities, Mobility, Financial Services, Retail, Luxury, B2B
Notable clients: Charlotte Regional Visitors Authority (CRVA), XOOM Energy, National Gypsum®
Key services:
- Data Science & Analytics
- Predictive Modeling
- Customer Segmentation
- Marketing Attribution
- Conversion Rate Optimization (CRO)
- CRM Implementation
Reason to work with Union: Union brings a strong commitment to data-backed decisions that actually deliver. Their analytics-driven method helps turn ad spending into a real competitive edge.
5. Impression Digital
Impression Digital is a performance agency out of the UK that blends data smarts with bold creative.
They’ve got offices in Nottingham, London, Manchester, and New York, and they bring serious technical expertise to every campaign.
Their team is big on using data to shape advertising campaigns that actually hit.
By diving deep into customer behavior and running custom models, they give brands the insights to adjust fast and win bigger.
From predictive models to Google Ads strategy, they cover a wide range of digital marketing services that keep results growing.
Making Science offers a wide range of services, but inBeat keeps things laser-focused on what matters: performance-backed creative that converts. Instead of juggling cloud services and cybersecurity, inBeat puts your ad creative through data-driven testing that actually moves the needle.
Industries: Retail, Travel, Finance, Healthcare, Home Improvement
Notable clients: eCommerce, B2B, SaaS, Fintech, Sustainable, and more
Key services:
- Lifetime Value (LTV) Modeling
- Marketing Mix Modeling
- Data Dashboarding (Looker Studio, Power BI)
- Attribution Modeling & Model Building
- Lead Quality Analysis
Reason to work with Impression Digital: They mix data, tech, and creativity with a laser focus on performance. Their work drives smarter marketing, better customer retention, and real long-term gains.
6. Making Science
Making Science is a global full-service digital marketing agency that mixes deep tech skills with bold strategy.
They’ve got teams in 15+ countries and over 1,200 experts handling everything from AI to cybersecurity.
Whether you need help with Google Ads, cloud tools, or data dashboards, their crew’s got it covered.
They use smart tools like Gauss AI and ad-machina to sharpen targeting and keep advertising campaigns running strong.
Every solution is built with a clear strategy and backed by numbers, it’s how they help brands grow and keep a serious competitive edge.
Industries: Retail, Fashion, Travel, Banking, Insurance, Education, CPG
Notable clients: MAPFRE, LuisaViaRoma, Carrefour, Iberostar Group
Key services:
- Digital Marketing Strategy
- Data Analytics & Business Intelligence
- eCommerce & Marketplace Solutions
- Cloud & Cybersecurity Services
- AI-Powered Marketing Tools
- SEO & SEM
Reason to work with Making Science: Their tech know-how and strong commitment to innovation help brands thrive in a fast-moving digital world. If you need smart, scalable digital marketing solutions, they’ve got your back.
7. MindgruveMacarta
MindgruveMacarta is a global performance agency that blends marketing, retail media, and commerce, all powered by data and tech.
Formed through the merger of Mindgruve, Macarta, and Icon Commerce, the agency has 300+ experts across eight offices worldwide.
They bring technical expertise to every project, running predictive models, ROI breakdowns, and customer segments that actually make sense.
It’s all part of a data-driven approach that turns complex numbers into valuable insights and keeps brands moving toward real business growth.
With everything working together, they make sure your campaigns hit hard and stay consistent over time.
Industries: Consumer, B2B, Food & Beverage, Healthcare, Technology, Entertainment, Travel & Hospitality
Notable clients: S. Martinelli & Co, Victorinox, House of Blues
Key services:
- Data Science & Analytics
- Digital Marketing Strategy
- eCommerce & Marketplace Solutions
- SEO & SEM
- Creative & Content Development
Reason to work with MindgruveMacarta: They mix advanced technologies with smart strategy, helping you cut through the noise and find sustainable growth in today’s digital mess.
8. Level Agency
Level Agency is all about performance marketing driven by smart data and real results.
They use data-driven insights, cross-channel tracking, and predictive tools to keep campaigns sharp and effective.
Instead of chasing likes and fluff metrics, they zero in on what really drives marketing performance and business growth.
As a side note, if you’re interested in performance marketing KPIs, we recommend you watching this neat video:
Their custom-built reporting tools show you what’s working, every click, every conversion, so you can act fast.
They’re always testing, always learning, which helps you stay ahead and keep growing.
Industries: Education, Financial Services, B2B Software and Services, High-Consideration B2C
Notable clients: Columbia Southern University
Key services:
- Data Science & Analytics
- Performance Media Planning & Buying
- Marketing Automation
- Content & Creative Development
- Strategy & Consulting
Reason to work with Level Agency: With a rock-solid data-driven approach, they make sure your strategy leads to real marketing effectiveness, not just busywork.
9. Braidr
Braidr is a London-based consultancy that turns raw data into something you can actually use.
The global augmented analytics market, which combines AI and data science, is projected to grow from $8.95 billion in 2023 to $91.46 billion by 2032, reflecting the increasing adoption of advanced analytics in marketing.
That's why Braidr is big on artificial intelligence and machine learning, helping brands see what’s coming and plan smarter.
Whether it’s cloud tools, performance tracking, or custom dashboards, they bring the technical expertise needed to get it done right.
Everything runs off a single truth source, so your decisions are grounded, not guessed.
Their work helps brands uncover strategic insights and stay competitive without the chaos.
Industries: Retail, Travel, Financial Services, Healthcare, Technology, Media & Entertainment
Notable clients: Coca-Cola, Channel 4, Wizz Air, 1st Central
Key services:
- Data Science & AI Solutions
- Data Strategy & Governance
- Data Analytics & Business Intelligence
- Cloud Solutions & Data Warehousing
- Performance Optimization & Marketing Analytics
Reason to work with Braidr: They use advanced technologies and data-driven insights to help you make smarter calls, faster. It’s all about unlocking potential and chasing sustainable growth.
10. Data Sciences
Data Sciences Inc. is a Canadian agency that turns complicated data into clear, useful strategies.
Founded in Montréal in 2014, they cover everything from data science and engineering to digital advertising and political campaign work.
Their team brings real technical expertise, working hands-on with clients to build custom solutions that actually deliver.
They focus on results, whether it’s understanding audiences better or dialing in smarter engagement.
Using artificial intelligence and machine learning, they help brands make faster, more informed decisions. And hopping on the AI train can skyrocket your results, too. According to Paul Longo from Microsoft:
“Brands are cutting their time to market by using AI to generate ad copy variations and test creative instantly. They are launching ads in multiple languages using AI-powered localization, eliminating traditional translation delays. The use cases for generative AI are as diverse as the marketers leveraging it.” (Paul Longo, Captivating and relevant: How conversational AI is changing advertising)
Data Sciences dives deep into research and analytics, but their work can lean heavily on theory. inBeat keeps it practical. They offer creative backed by real-time data, with quick turnarounds and strategies built for scaling now.
Industries: Commerce, Corporate, Non-profit Organizations, Political Campaigns
Notable clients: n/a
Key services:
- Data Engineering
- Advanced Analytics
- Predictive Modeling
- Digital and Creative Marketing
- Market Research
- Non-profit Solutions
Reason to work with Data Sciences: Their deep understanding of smart tech and data-driven approach help you improve marketing effectiveness and push real business growth.
11. Found
Found is a London-based digital marketing agency that turns data science into measurable growth.
The team transforms raw data into actionable insights that actually drive conversions and customer retention.
With machine learning in the mix, they break down behavior patterns and spot trends before they hit.
Their innovative approach mixes predictive analytics and AI to shape smarter strategies and tighter decision-making.
Found’s technical expertise is all about turning complex info into tools that push your goals forward.
Let’s give you just one example. Found helped The Clermont Hotel achieve a 56% traffic boost, 273% more attributed revenue, and a 171% jump in keyword visibility!
Industries: eCommerce, Hospitality, Travel, B2B, Financial & Professional Services, SaaS, Fintech
Notable clients: 1st Central, Toolstation, EDF ENERGY, Champneys
Key services:
- Predictive analytics
- Customer segmentation
- Attribution modeling
- AI-powered landscape research
- Data integration and analysis
Reason to work with Found: Found turns raw data into real results. They help you make data-driven decisions that drive growth and customer engagement.
12. Search Laboratory
Search Laboratory, now part of Havas Market, is a smart, data-focused digital marketing agency that’s been around since 2005.
They help brands connect the dots between data and strategy, always keeping business goals in sight.
With tools like ReportLab and deep experience in the Google Marketing Platform, they build analytics setups that actually work.
Their process is all about aligning data with KPIs, so you’re not just collecting info, you’re using it.
Every move they make is backed by solid numbers and a clear path forward.
Search Laboratory builds detailed analytics systems, which we appreciate. However, inBeat goes further by connecting those insights directly to high-converting creative. We believe that tracking data is very different from using it to run smarter, faster campaigns that grow your brand.
Industries: eCommerce, Retail, Technology, Healthcare, Finance, Education
Notable clients: ACAI, Burton, First, Lumondi
Key services:
- Digital analytics and data science
- Google Analytics 360 implementation and support
- Custom reporting and data visualization
- Audience segmentation and attribution modeling
- Integration of third-party platforms
Reason to work with Search Laboratory: They take a fully data-driven approach, making sure your analytics actually tie back to real outcomes. It’s smart, structured, and built for marketing effectiveness.
13. Eskimoz
Eskimoz is all about data-driven marketing that actually makes sense.
Their team blends data experts, creatives, and media minds to fine-tune performance from every angle.
They centralize your data, so you’ve got one clean view of what customers are doing and how to act on it.
From real-time dashboards to CRO and tracking fixes, they help you find what’s working, and what needs a change.
Every strategy is built to keep your growth on track. But if you want to keep that momentum going, you’d better pick the right growth services for your goals.
Industries: Real Estate, Tourism, Banking/Insurance, eCommerce, Healthcare, SaaS, Startups, B2B, Multilingual
Notable clients: GOPHR, Hiyacar, Sandro Paris
Key services:
- Dashboard development
- Accurate tracking optimization
- A/B testing
- Conversion rate optimization (CRO)
- Data integration and analysis
Reason to work with Eskimoz: Their technical expertise in data and performance makes them a solid partner for brands chasing real results and sustainable growth.
14. SIA Partners
Sia Partners helps brands make smarter moves with data, every step of the way.
Their 500+ experts across Europe, North America, and Asia turn raw info into clear actions that actually pay off.
They build models for predictive targeting, segmentation, and personalization that shape creative strategies and budget decisions.
Using machine learning, they track performance in real time, helping clients improve journeys and increase conversion rates. And that’s just what you need because machine learning is, indeed, improving advertising through personalization, optimization, ad creation, and more.
That aside, Sia Partners works closely with their Data & AI and Customer Experience teams, so your marketing efforts align with business goals.
Industries: Automotive, Aerospace & Defence, Banking & Capital Markets, Consumer Goods & Retail, Energy, Resources & Utilities, Insurance, Manufacturing, Media & Entertainment, Mining & Resources, Government, Health & Residential Care, Real Estate, Tech, Software & Platforms, Mobility & Logistics, Telecommunications
Notable clients: n/a
Key services:
- Advanced analytics & predictive modeling
- Customer segmentation & targeting
- Machine learning–driven personalization
- Marketing ROI optimization
- Campaign performance tracking & attribution
Reason to work with SIA Partners: Their analytics solutions combine AI, CX, and real-world strategy to help you hit your key performance indicators and drive sustained growth.
15. Reboot Online
Reboot Online is a UK digital agency that mixes serious data skills with bold content.
Their crew of PhD-level data scientists and creatives knows how to turn complex info into stories people actually want to read.
They use everything from geospatial data to FOI requests to dig up fresh angles that hit home with both users and journalists.
With their help, you'll get higher click-through rates, stronger marketing performance, and smarter outreach.
In fact, Reboot Online helped Oxford Capital boost organic traffic by 67% and referring domains by 72%!
Industries: eCommerce, Finance, Healthcare, Technology, Travel, B2B
Notable clients: INDUSFACE, Adobe, Just Eat, Uswitch
Key services:
- Data sourcing and analysis
- Geospatial data integration
- Freedom of Information (FOI) data acquisition
- Data visualization
- Digital PR and content marketing
Reason to work with Reboot Online: They offer a comprehensive range of tools and tactics that help you make informed decisions and sharpen your brand’s edge with cutting-edge technology.
Key Factors in Choosing a Data Science Marketing Agency
Despite the availability of vast data, 87% of marketers acknowledge that data is their company's most underutilized asset, suggesting a gap between data collection and actionable insights.
Because of that, when choosing a data science marketing agency, you should consider several key factors to ensure a successful partnership:
- Start by auditing your internal stack and bottlenecks: Before hiring an agency, pinpoint where you actually need help. Is it customer segmentation, predictive modeling, data pipeline issues, or attribution? You’ll get more value by pairing external specialists with the gaps in your existing BI, growth, or marketing ops teams.
- Look for hands-on experience with marketing-specific models: General machine learning experience isn’t enough. Your agency should know how to build and interpret models like media mix modeling (MMM), LTV prediction, churn forecasting, and multi-touch attribution. Ask to see past use cases, ideally with quantified results like an uplift in ROAS or improved CAC-to-LTV ratios.
- Ask how they handle messy, incomplete, and multi-source data: Marketing data isn’t clean. Great agencies know how to stitch together ad platform APIs, CRM records, product analytics, and offline sales data. Ask what tools they use (dbt, Fivetran, custom ETL), and how they engineer features for predictive models or clustering, this makes or breaks outcomes.
- Evaluate their ability to integrate with your existing martech and BI stack: The best agencies will work inside your existing tools, not force their own. Can they operate within your Snowflake or BigQuery instance? Do they integrate with Looker, Tableau, Power BI? Can they deploy models that directly inform campaigns in Meta, Google Ads, or Braze?
- Understand their approach to explainability and stakeholder buy-in: It’s not just about building models, it’s about getting buy-in from marketing and exec teams. Ask how they explain their findings to non-technical stakeholders and what deliverables they provide (dashboards, playbooks, training). The best partners make your internal team smarter and more confident.
- Check if they include experimentation and validation frameworks: No model should go live without validation. A strong agency will include A/B testing, holdout testing, or backtesting as part of their process, especially when evaluating predictive scores or budget recommendations. If they can’t speak to causality, you’re just getting correlations.
- Look for experience in your vertical, especially if regulatory data is involved: If you’re in finance, healthcare, or B2B SaaS, the agency needs to understand your compliance and data governance requirements. Ask about anonymization techniques, secure data handling, or experience with HIPAA, GDPR, or SOC 2 workflows.
- Ask how they approach speed vs accuracy in model delivery: Marketing teams often need answers in days, not quarters. Find out if the agency offers iterative delivery, MVP modeling, or real-time dashboards while longer models are being refined. If everything is waterfall-style and slow, your team won’t be able to act in time.
Wrapping Up
This article gave you a list of the top data science marketing agencies and what each one brings to the table.
You also got a feel for why hiring a specialized agency can seriously level up your marketing.
Companies that adopt data-driven marketing are six times more likely to be profitable year-over-year!
Working with data pros means sharper campaigns, better decisions, and faster growth.
Every business is different, and so is every agency.
But if you want a reliable partner that gets both data and marketing, inBeat is a no-brainer.
No need to stress over the choice.
Just focus on what matters most to your business, and the right pick will be clear.
P.S. Want even more options focused purely on analytics? Check out our full list of Top Data Analytics Agencies to find a partner that fits your data goals.
FAQ
How is data science used in marketing?
Data science helps marketers understand customer behavior, predict trends, and make smarter decisions using real data. It’s used to personalize campaigns, optimize budgets, and improve performance across the board.
What is the role of a data scientist in marketing?
A data scientist digs into the numbers to find what’s working (and what’s not). They build models, run experiments, and help teams create more targeted, effective campaigns.
What makes inBeat different from other data science marketing agencies?
inBeat focuses on fast creative testing, structured experimentation, and performance data. All of that to deliver ad strategies that actually convert.
How does inBeat use data science to improve ad performance?
They analyze your campaign results in real-time, run A/B tests on creatives, and refine messaging based on what drives clicks, signups, and sales.
Is inBeat a good fit for scaling brands?
Absolutely. If you’re growing fast and need creative that keeps up, while staying backed by data, then inBeat’s built for that.
