Influencer Marketing
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Research & Panels
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Performance Branding
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Growth Marketing
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Consumer packaged goods
Healthcare and wellness
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Work across all verticals
We bring expertise across industries with tailored strategies for your vertical.
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Meta advertising agency for creative-led performance
We manage Meta campaigns from planning to reporting, with each stage tied directly to your performance data. Every campaign decision we make connects to a defined acquisition goal.
Creating with brands that live on social
What our Meta advertising team delivers
Meta campaign architecture
Your campaign structure determines how Meta learns and optimizes. We carefully design that structure from objectives to ad sets, budgets, and testing paths so each campaign generates actionable data.
Audience research & targeting
Targeting works best when it reflects real buyer behavior. We map customer data, behavioral patterns, and competitor overlap to find segments worth scaling.
Meta creative production
Ad fatigue is the biggest performance killer on Meta. To stay ahead of it, we continuously build new creative directions, messaging ideas, and offer angles before performance starts to decay.
A/B & creative testing
Testing determines which creative ideas deserve wider distribution. Our team measures performance across controlled variables and scales the concepts that generate stronger results.
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Retargeting & funnel sequencing
Most buyers need 6–8 touchpoints before converting. We address this with multi-touch retargeting sequences that move prospects from first interaction to purchase.
Meta shopping & catalog ads
Many e-commerce brands leave revenue on the table through poorly structured product feeds. To avoid that issue, our team handles feed setup, dynamic ad templates, and catalog campaigns for DTC and retail brands.
Pixel & Conversions API setup
iOS privacy changes made Meta tracking less reliable for many brands. We manage this with Pixel and CAPI configurations that improve signal quality and give the algorithm cleaner conversion data.
Performance reporting
Performance reporting should connect platform metrics to business outcomes. We track CPM, CTR, CPC, ROAS, CAC, and LTV trends so every decision has context.
How our teams runs Meta advertising campaigns
Step 01
Audit & strategy
We audit your account structure, creative library, and audience data. Once we understand the current system, we build a campaign plan around your funnel stage, budget, and growth targets.
Step 02
Build, launch & test
Next, our team builds the campaign structure, prepares the creative, and launches with a defined testing framework. Every variable has a clear hypothesis before spend goes live.
Step 03
Optimize & scale
After launch, we monitor performance, cut underperformers, and move budget toward stronger campaigns. Then we scale the combinations that improve acquisition efficiency.
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Why brands choose inBeat over traditional Meta advertising agencies
The inBeat model
- Campaign structure built around learning and scale
- Creative development aligned with account performance
- Testing frameworks with defined success metrics
- Attribution supported by Pixel and Conversions API
- Reporting connected to business outcomes
The traditional agency problem
- Campaigns managed without a clear testing framework
- Creative refreshes driven by timelines instead of performance
- Optimization decisions based on limited data
- Tracking issues explained away as iOS problems
- Reporting focused on platform activity rather than business impact
Meta ad formats and placements we support
Facebook in-feed ads
Offer-led campaigns for high-volume inventory, built around product angles, proof points, and direct response copy.
Instagram feed ads
Visual ads shaped for product discovery, customer proof, and consideration moments.
Instagram Stories ads
Full-screen ad sequences built around limited-time offers, objections, and swipe-driven actions.
Instagram Reels ads
Short-form video ads shaped around opening hooks, pacing, and sound-on engagement.
Facebook Marketplace ads
Catalog placements designed for product visibility, merchandising logic, and purchase-ready browsing behavior.
Audience network
Extended inventory beyond Meta-owned placements, used for retargeting coverage and lower-CPM reach.
Services connected to Meta advertising
TikTok advertising agency
Pairs with Meta to reduce acquisition pressure and test demand in a separate paid environment.
UGC agency
Feeds Meta with new angles, creator-style assets, and variations before performance slows.
Creative copywriting
Sharpens hooks, offers, and CTAs so paid traffic gets a clearer reason to act.
Frequently Asked Questions
How frequently will we receive performance updates and recommendations?
How do you structure testing inside a Meta ad account?
How do you approach accounts that have already been running Meta ads for years?
