Influencer-Centric Focus Group Agency

Conduct influencer-centric focus groups as a market research  strategy to gain the insights you need. Influencers have a pulse on  social media and understand messaging, positioning and upcoming trends  because of their time spent online.

Market Research Focus Group

Run in-person interviews with thought leaders for your specific niche or topic. Open discussions in focus groups are one of the best research techniques for deep insight generation.

Survey design and implementation

Interviews and focus group moderation

Influencer participants recruitment

Data analysis

Conduct Qualitative Research with Niche Experts

Influencers are niche experts; they know your audience, their behaviour  and how to speak to them. Using micro-influencers as focus group  participants (usually 6-10 people) will help your business run qualitative and conceptual analyses.

Get a Deeper Understanding of Customer Habits

Conducting focus groups with influencers helps you understand what your  actual consumers and potential customers think and feel about your brand  and products. Consumer perceptions are often misinterpreted; let  inBeat’s expertise guide you with your next focus group.

Generate New Ideas for Products and Services

When run by a skilled moderator, focus group discussions can generate  creative ideas and innovation for brands. One of the top benefits of  focus groups is understanding why people buy specific products or  brands.

Communicate Through Genuine Brand Experience

There has been a radical shift in the consumers’ perception of  advertising. Creative agencies adapt to this by finding ways of getting  genuine content for your brand. Micro-influencers are a game-changer as  they fit your target audience and create authentic reviews and content.

Exploratory Research with People who Understand Social Media

Content generated on TikTok or Instagram with nano-influencers drives a  higher engagement than studio content, regardless of the social media  platform. Boost your engagement rate on social media and emotional  engagement to your product with genuine collaborations.

Frequently Asked Questions

What are the advantages of focus groups?

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What is the role of the moderator in a focus group?