Conduct influencer-centric focus groups as a market research strategy to gain the insights you need. Influencers have a pulse on social media and understand messaging, positioning and upcoming trends because of their time spent online.
Run in-person interviews with thought leaders for your specific niche or topic. Open discussions in focus groups are one of the best research techniques for deep insight generation.
Survey design and implementation
Interviews and focus group moderation
Influencer participants recruitment
Data analysis
Influencers are niche experts; they know your audience, their behaviour and how to speak to them. Using micro-influencers as focus group participants (usually 6-10 people) will help your business run qualitative and conceptual analyses.
Conducting focus groups with influencers helps you understand what your actual consumers and potential customers think and feel about your brand and products. Consumer perceptions are often misinterpreted; let inBeat’s expertise guide you with your next focus group.
When run by a skilled moderator, focus group discussions can generate creative ideas and innovation for brands. One of the top benefits of focus groups is understanding why people buy specific products or brands.
There has been a radical shift in the consumers’ perception of advertising. Creative agencies adapt to this by finding ways of getting genuine content for your brand. Micro-influencers are a game-changer as they fit your target audience and create authentic reviews and content.
