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Certified partners
Prose cut customer acquisition cost 20% with top-performing user-generated content for its ads, delivered every week.
450+
Creative assets delivered
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Prose makes custom hair care, formulated for each customer's hair profile and made to order in New York.
Industry: Consumer packaged goods (CPG) / Personalized beauty / Hair care (direct-to-consumer subscription)
Audience: Women aged 25 to 45 who are unhappy with off-the-shelf hair care and will pay more for a personalized formula.
Prose's media buying runs on content. The brand needed a high volume of fresh creative, every week, to keep its paid budget working.
A repeatable micro-influencer recruitment process that delivers high-performing assets every week.
450+
Creative assets delivered
100+
Creators recruited
50+
High-performing creators
Weekly user-generated content (UGC) production for Prose's paid media. inBeat recruited micro-influencers at volume, 100+ creators in total, and delivered 450+ creative assets for the brand's ads.
Recruit wide, then back the winners. inBeat cast micro-influencers whose hair stories matched Prose's audience and kept recruiting every week. More than 50 of the 100+ creators proved high performers, and what made them work shaped the next round of casting and briefs.
Each week's results fed the next week's briefs. Assets with a higher click-through rate (CTR), lower cost per acquisition (CPA) or stronger scroll-stop were broken down to find the hook, creator profile or angle behind them. Underperformers left paid placements quickly, and briefs moved away from what failed. Over time, this built a library of proven patterns for Prose's audience.
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