.svg)
.svg)
.svg)
Certified partners
Soylent reached 5M+ impressions with micro-influencers who filled its content calendar and built awareness for new product lines.
5M+
Impressions
%20(7).png)
Soylent pioneered the complete nutrition drink and now sells protein shakes, bars and functional nutrition products.
Industry: Nutrition / Meal replacement / Functional food
Audience: Several lifestyle communities that want convenient nutrition: tech workers and gamers, outdoor enthusiasts and hikers, and fitness fans.
Soylent wanted to match its product lines to influencer interests such as outdoors, hiking and gaming.
Niche content for each new product line, made and shared by matching creators.
5M+
Impressions across creator content
50+
Reusable content assets for Soylent's calendar
10
Niche creators activated
Micro-influencer activations for Soylent's new product lines. inBeat matched 10 creators across niches such as outdoors, hiking and gaming, and produced 50+ reusable assets for Soylent's content calendar alongside organic reach.
One product, one community. A single campaign with generic nutrition messaging would have blurred what makes each Soylent product useful. inBeat mapped each product line to the creator community that fit its use, so every creator received only the product relevant to their audience. Creators were chosen for how active their audience was in the niche, beyond follower count.
inBeat activated 10 micro-creators across niches including outdoors, hiking and gaming. Each one created content around the product line that fit their lifestyle and shared it with their own community. Soylent kept 50+ of those assets to reuse on its own content calendar.
.svg)
.svg)
%2520(28).png)
