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Certified partners
Native got 1,000+ UGC assets across 5 collection releases from a diverse micro-creator pool.
1,000+
Photo & video assets
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Native is a Procter & Gamble personal care brand best known for aluminium-free deodorant, plus body wash, toothpaste and sunscreen.
Industry: Consumer packaged goods (CPG) / Personal care / Natural beauty
Audience: Health-conscious consumers aged 18 to 40, mostly women, who look for clean, natural ingredients and spend time on Instagram and TikTok.
Native needed a large volume of diverse content, produced quickly and at a sensible cost.
Cast a diverse group of micro-creators to film genuine content with Native's products.
1,000+
Unique photo and video assets
5
Collection releases, and counting
200%
Of the initial content target delivered
User-generated content (UGC) production across 5 Native collection releases. inBeat cast micro-creators and delivered photo and video from the same pool: video for social and paid, photography for e-commerce and retail.
Match the content to the people who use Native. inBeat built a creator pool diverse in age, ethnicity, body type, lifestyle and location, and chose micro-creators over macro influencers to get more distinct voices for the same budget. Each collection got its own brief for scent, seasonal mood and visual direction, with room for personal expression.
inBeat kept a vetted pool of Native-aligned creators ready, so each new launch could be briefed fast without sourcing from scratch. The same creators shot both video and photography, which raised output per creator and cut brief overhead for Native's team. Brief-to-delivery time improved with every release.
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