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Certified partners
New Balance reached a combined 750k audience through 7 athlete influencers cast by inBeat, who filmed videos featuring local California stores.
750k
Cumulative creator audience
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New Balance is a Boston sportswear brand, founded in 1906, known for performance running shoes, athletic apparel and lifestyle sneakers.
Industry: Sportswear / Athletic footwear / Retail
Audience: Active consumers in California aged 18 to 35, including runners, athletes and sports lifestyle fans who follow local fitness creators and community athletes.
New Balance needed active influencers in several cities to promote a new in-store product with video and photo content.
Find and cast athletes who already embodied the New Balance brand.
750k
Combined audience across the 7 creators
50+
Photo and video assets
7
Athlete influencers cast
Influencer discovery and casting for New Balance in California. inBeat cast 7 athlete influencers in different cities, who produced 50+ photo and video assets featuring a new in-store product and local stores.
Cast for fit first. inBeat looked for active athletes with strong local communities, people whose audiences already trusted them on sport, and judged them on cultural fit with New Balance as well as niche and audience size. Spreading the casting across California cities tied each creator to local stores.
Each of the 7 athletes filmed videos and photos showcasing a local New Balance store and the new in-store product. Together they delivered 50+ assets, published to their own communities across California.
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