New Balance

Discovery & casting of a series of athlete influencers with a strong  community to create a series of videos showcasing local stores in California.

The Challenge

Cast a series of active influencers in different cities to promote new in-store product with video & photo content.

The Solution

Discover & cast influencers that perfectly embodied the New Balance brand.  


Casted Influencers


Photo & video assets


Cumulative audience across creators

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