New Balance

Discovery & casting of a series of athlete influencers with a strong  community to create a series of videos showcasing local stores in California.

a sporty girl doing fitness exercisesa boy standing in a sporty positiona boy jumping with a basketballa sporty girl is running

The Challenge

Cast a series of active influencers in different cities to promote new in-store product with video & photo content.

The Solution

Discover & cast influencers that perfectly embodied the New Balance brand.  

7

Casted Influencers

50+

Photo & video assets

750k

Cumulative audience across creators

a sporty girl with a soccer ball in her hand and the other witha sporty girl is sitting down with her hand on her heada sporty girl is sitting on a rockan athletic man is sitting

200+ online brands trust inBeat Agency

7-Eleven logogot milk? logoYoutube logoprose logoHopper logoSquare  logoBluehouse Salmon logoNordstrom logoMogo logoNestle logoBumble logob.tan logoDisney logoNYC VOTES logoNew Balance logo
7-Eleven logogot milk? logoHopper logoSquare  logoBumble logo
Bluehouse Salmon logoMogo logoNordstrom logoYoutube logoNestle logo
b.tan logoNYC VOTES logoprose logoDisney logoNew Balance logo