New Balance

Production

Creator Casting

Discovery & casting of a series of athlete influencers with a strong community to create a series of videos showcasing local stores in California.

a sporty girl doing fitness exercises

a boy standing in a sporty position

a boy jumping with a basketball

a sporty girl is running

The Challenge

Cast a series of active influencers in different cities to promote new in-store product with video & photo content.

The Solution

Discover & cast influencers that perfectly embodied the New Balance brand.

7

Casted Influencers

50+

Photo & video assets

750k

Cumulative audience across creators

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Doing work people notice, with

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Let’s make something cool.

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