American Dairy
American Dairy came to us with a need to create relatable content on TikTok to promote the #Gotmilk challenge.
Deliverables:
– Influencer sourcing
– Creative direction
– Content distribution
Challenges:
American Dairy wanted to build awareness amongst a Gen Z demographic, a generation notoriously untrusting of traditional advertising. Additionally, they wanted to maximize brand reach while ensuring brand safety.
Results:
Appeal to Generation Z through young opinion leaders.
Increase awareness of the #Gotmilk challenge across the North-East of the US.
Campaign Reel
Results:
20+ young athletes and artists with a strong local following participated in the #Gotmilk challenge, generating over 10,000 likes and comments and 250,000 unique views.
Start your influencer campaign today.
Offices / Montreal / Toronto / Los Angeles