NYC Votes

Organic social

TikTok

Micro influencer

How NYC leveraged TikTok Influencers and Spark ads to reach young voters.

The Challenge

Young voters are now harder to reach through traditional marketing channels.

The Solution

Work with influencers from different backgrounds to discuss voting in a TikTok native format.

10

Local creators

2.5m

Views

70%

Average view through

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