NYC Votes

How NYC leveraged TikTok Influencers and Spark ads to reach young voters.

The Challenge

Young voters are now harder to reach through traditional marketing channels.

The Solution

Work with influencers from different backgrounds to discuss voting in a TikTok native format.

10

Local creators

2.5m

Views

70%

Average view through

200+ online brands trust inBeat Agency

7-Eleven logogot milk? logoYoutube logoprose logoHopper logoSquare  logoBluehouse Salmon logoNordstrom logoMogo logoNestle logoBumble logob.tan logoDisney logoNYC VOTES logoNew Balance logo
7-Eleven logogot milk? logoHopper logoSquare  logoBumble logo
Bluehouse Salmon logoMogo logoNordstrom logoYoutube logoNestle logo
b.tan logoNYC VOTES logoprose logoDisney logoNew Balance logo