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Certified partners
NYC Votes reached young voters with TikTok creators and Spark Ads, holding a 70% average view-through rate.
70%
Average view-through rate
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NYC Votes runs campaigns that remind young New Yorkers to vote in the city's elections.
Industry: Public sector / Civic engagement
Audience: Young voters across New York City.
Traditional marketing channels no longer reach young voters the way they used to.
Local creators from different backgrounds talked about voting in TikTok-native videos.
70%
Average view-through rate
2.5M
TikTok views
10
Local creators
A TikTok creator campaign for NYC Votes. inBeat worked with 10 local creators who made videos about voting, then boosted them with Spark Ads to reach young New Yorkers during the elections.
Local voices for young voters. inBeat cast 10 New York creators from different backgrounds to talk about voting in a TikTok-native format. Young New Yorkers heard the reminder from people who reflect their city, in videos that fit their feed, instead of through a traditional campaign channel.
Creators posted their videos on TikTok, and inBeat ran the posts as Spark Ads, TikTok's format for boosting organic creator posts as paid ads. The boosted videos kept the creator's handle and native look while reaching more young New Yorkers than organic posting alone.
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