Booksy

Booksy cut cost per acquisition by 60% while scaling paid media 6x.

60%

Lower cost per acquisition

Booksy cut cost per acquisition by 60% while scaling paid media 6x

About the brand

Booksy is a booking and business-management app for barbers, nail technicians, and salons. Professionals use it to manage appointments, and clients use it to book them.

Industry: SaaS / Beauty & grooming / Booking marketplace

Audience: Independent barbers, nail techs and beauty professionals, plus their clients.

The challenge

Booksy needed a more effective way to acquire beauty professionals. Its product addressed familiar frustrations, including no-shows and double bookings, but the message needed to connect with the people handling them.

The solution

We built TikTok creative around those working-day problems, using creators from the beauty and grooming community.

The numbers

60%

Lower cost per acquisition

Paid media scaled

The creative

How we did it

Scope of work

TikTok creator content and paid ads through creator accounts to acquire beauty professionals.

Strategy

Creator content showed why the product mattered to barbers and nail technicians. We coordinated creator activity and whitelisting to distribute the work to those professional audiences.

Execution

We coordinated creators from the professional community and ran content through creator accounts, a distribution approach known as whitelisting.

Results

Cost per acquisition (CPA) fell 60% while paid media scaled 6x. Professional registrations increased compared with the previous acquisition channel.

See Our UGC Services