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Certified partners
TikTok-First Growth Strategy for B2B Marketing. Leveraging a TikTok-native UGC strategy to cut through noise and drive app installs and registrations among nail techs and barbers. Focused on real-world pain points (no-shows, double bookings), we positioned Booksy as the must-have tool for successful professionals.
1,700%+
Performance lift
Booksy is a booking and business-management app for the beauty and grooming industry — used by barbers, nail techs and salons to manage appointments and by clients to book them. Growth means winning over working professionals one chair at a time.
Industry: SaaS / Beauty & grooming / Booking marketplace
Audience: Independent barbers, nail techs and beauty professionals, plus their clients.
Why inBeat: Booksy needed a TikTok-native UGC strategy to drive app installs and registrations among pros who distrust generic B2B marketing.
B2B marketing to barbers and nail techs is its own beast — these are hands-on professionals who tune out corporate messaging. Booksy needed to cut through with TikTok-native content built around real pain points like no-shows and double bookings, positioning the app as the tool successful pros actually use.
inBeat designed a creator-led system that plugged UGC straight into Booksy's growth channels — community-embedded pros whose endorsement felt earned rather than bought.
A TikTok-first growth strategy using creator whitelisting and UGC to drive installs and registrations among beauty professionals.
Speak the trade's language. Content was built around the daily frustrations of running a beauty business, so the message landed as peer advice, not a software pitch.
inBeat coordinated multi-creator activations and whitelisting to maximise authentic reach among the exact professional communities Booksy needed.
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