How Genomelink built a comprehensive creative strategy testing various hooks, call to actions, spark ads, voiceovers and actors.

The Challenge

Rising CPAs due to creative fatigue and old image/carousel ads. Tighter CAC goals from client’s leadership due to tough economic conditions. Quickly dying creatives (creative fatigue) on content hungry platforms like TikTok.

The Solution

A comprehensive creative strategy to increase the creative throughput in order to keep refreshing dying creatives and avoid creative fatigue.

Developed an ongoing creative production system where we have at least 5-10 performance based UGC videos always in pipeline. More video variations = More chances of going viral = More success.


Decrease in CAC


Increase in Registration Completion


Drop in Cost per Registration

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