Genomelink

How Genomelink built a comprehensive creative strategy testing various hooks, call to actions, spark ads, voiceovers and actors.

The Challenge

Rising CPAs due to creative fatigue and old image/carousel ads. Tighter CAC goals from client’s leadership due to tough economic conditions. Quickly dying creatives (creative fatigue) on content hungry platforms like TikTok.

The Solution

A comprehensive creative strategy to increase the creative throughput in order to keep refreshing dying creatives and avoid creative fatigue.

Developed an ongoing creative production system where we have at least 5-10 performance based UGC videos always in pipeline. More video variations = More chances of going viral = More success.

73%

Decrease in CAC

124%

Increase in Registration Completion

27%

Drop in Cost per Registration

200+ online brands trust inBeat Agency

7-Eleven logo in red colourgot milk? logo in red colourYoutube logo in red colourprose logoHopper logo in red colourSquare  logo in red colourBluehouse Salmon logo in red colourNordstrom logo in red colourMogo logoNestle logo in red colourBumble logo in red colourb.tan logo in red colourDisney logo in red colourNYC VOTES logo in red colourNew Balance logo in red colour
7-Eleven logo in red colourgot milk? logo in red colourHopper logo in red colourSquare  logo in red colourBumble logo in red colour
Bluehouse Salmon logo in red colourMogo logo in red colourNordstrom logo in red colourYoutube logo in red colourNestle logo in red colour
b.tan logo in red colourNYC VOTES logo in red colourprose logoDisney logo in red colourNew Balance logo in red colour