Full Service

Influencer program

Iterative testing

Service

UGC

Hurom

Hurom cut cost per acquisition 65% with performance UGC that made the brand more relatable and easier to trust.

300%

Increase in return on ad spend

300% higher ROAS from a full-funnel paid media and creator strategy

About the brand

Hurom is a South Korean premium juicer brand known for slow-squeeze technology that preserves nutrients in fresh juice.

Industry: Consumer electronics / Health and wellness / Kitchen appliances (direct-to-consumer e-commerce)

Audience: Health-conscious consumers aged 25 to 45 who care about nutrition, gut health and clean eating.

The challenge

Hurom's cost per acquisition (CPA) was rising. Its ads were fatigued and overly promotional, marketing costs climbed while return on ad spend (ROAS) fell, and sales targets depended on discounts and sale-driven messaging.

The solution

Health over discounts. Hurom moved from an always-on-sale approach to messaging built on real health concerns such as gut health and skin issues. A dedicated inBeat creative strategist analysed hooks, calls to action and social proof across the user-generated content (UGC) to find the winning recipe for ongoing content.

The numbers

300%

Increase in return on ad spend (ROAS)

65%

Lower overall cost per acquisition (CPA)

33%

Month-over-month profit margin growth

The creative

How we did it

Scope of work

Full-service UGC production, an influencer program and an embedded creative strategist, paired with a rebuilt full-funnel paid media strategy. The work replaced discount-led ads with health-focused creator content.

Strategy

Give buyers a reason to pay full price. The creative audit found two problems: fatigued formats and messaging that taught customers to wait for a sale. Briefs moved from promotion to health outcomes like gut health, skin and energy, and creators spoke to personal health journeys. Calls to action followed, trading discount urgency for benefit and curiosity.

Execution

Every UGC asset ran as a test. Hooks, calls to action, creator personas, product angles and video lengths varied systematically to isolate what drove performance. Testimonials and before-and-after formats showed how social proof affected confidence in a premium product. inBeat's strategist turned the winners into a repeatable recipe, and fresh variations kept arriving to hold CPA targets.

Results

Return on ad spend rose 300% and overall cost per acquisition fell 65%. Month-over-month profit margin grew 33% as health-focused creator content replaced discount messaging.

Explore Our Full-Service Offering