Paid media agency built around creative performance

We help you turn paid media into a clear growth channel with stronger creative, sharper targeting, and weekly optimization.

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Working with data-driven teams

Paid media services we manage

Paid social media buying

Most paid social campaigns slow down when campaign structure and audience signals get ignored. Our team manages paid social with a clear audience strategy, spend control, and weekly optimization.

Paid search & Google Ads

Search performance drops when messaging stays static for too long. We address this with Google Ads campaigns tied to conversion data and ongoing iteration.

Programmatic & display

Display campaigns mostly miss sequencing across the customer journey. Our team maps messaging and retargeting around the funnel stage, user behavior, and platform intent.

Connected TV & OTT

CTV works better when it follows proven social performance instead of traditional brand assumptions. So, we extend high-performing creative into streaming environments with audience-level targeting.

Paid media strategy & planning

Most media plans fail when channels scale without a clear allocation strategy. Our team builds channel mix models, budget plans, and growth roadmaps around what’s working in your category.

Account setup & migration

Scaling spend gets risky when pixels, APIs, and conversion events are set up incorrectly. We handle tracking, attribution, and account migration before new campaigns go live.

Creative testing frameworks

Creative fatigue appears when teams test random assets instead of clear variables. To avoid this, our team runs structured testing systems with new hooks, formats, and variations on a fixed cadence.

Performance reporting & attribution

Most reporting focuses on platform metrics instead of business outcomes. We track performance by creative, audience, and revenue impact, then use those insights to guide optimization.

How our team runs the paid media process

Step 01

Audit and strategy

First, we review your recent spend, channel mix, tracking setup, and creative performance. Once we find the gaps, we build a testing roadmap around CAC, ROAS, and growth targets.

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Step 02

Campaign setup and launch

Next, we turn that roadmap into campaign structure, creative angles, audience segments, and attribution setup. Then our team launches with clear benchmarks for testing and spend allocation.

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Step 03

Optimization and scale

We review performance weekly, cut what drains budget, and scale what shows efficient growth. From there, we refresh creative and adjust spend before fatigue slows performance.

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Why brands choose inBeat over traditional paid media services

The inBeat model

Creative production and media buying operate as one system
Creator-led assets get refreshed continuously to reduce creative fatigue
Multi-variation testing slates per concept tied to clear performance benchmarks
Optimization runs weekly with shared reporting and performance visibility
Performance gets measured through revenue impact, CAC, and ROAS

The traditional agency problem

Media buying and creative teams work independently with limited feedback loops
Campaigns stay live too long without new creative inputs
Testing lacks a clear roadmap tied to performance benchmarks
Reporting focuses on impressions and CTR instead of business outcomes
Account management becomes reactive once campaigns are launched

Platforms we work with

Meta (Facebook + Instagram)

Paid media campaigns structured around Reels, creator whitelisting, Advantage+ shopping campaigns, and full-funnel retargeting.

TikTok

Spark Ads, creator-led hooks, and fast creative turnover built for scroll-heavy discovery behavior and lower attention windows.

Snapchat

Lead generation campaigns built around job titles, company intent signals, and longer B2B buying cycles.

LinkedIn

Lead generation campaigns built around job titles, company intent signals, and longer B2B buying cycles.

Pinterest

Discovery-led paid campaigns for visual categories with longer consideration cycles and high purchase intent.

YouTube

Shorts, in-stream, and Performance Max campaigns built around longer watch time and sequential video messaging.

Connected services that amplify paid media

Performance creative

Influencer campaigns create the organic signals, creator partnerships, and whitelisted assets used across paid distribution.

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UGC production

Creator-led UGC gives paid campaigns platform-native assets designed for social environments.

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Influencer marketing

Influencer campaigns create creator partnerships and whitelisted assets used across paid distribution.

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Frequently Asked Questions