Unroll.me

How NielsenIQ slashed Paid Media CPAs by 75% with inBeat with a creative UGC strategy using TikTok ads.

75%

Reduction in CPA

100k +

Downloads/Month

6+

Figure spend / month

The Challenge

When NielsenIQ re-released Unroll.me, an inbox decluttering app, they wanted to grow their userbase through social media buying quickly.

The Solution

A media-buying strategy built on a scalable user-generated content strategy.

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