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Certified partners
NielsenIQ recruited panelists in 19 countries with 250+ creators producing content in 20+ languages and accents.
250+
Creators across 19 countries
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NielsenIQ is a global consumer intelligence company whose panels recruit people in dozens of markets for studies and product tests.
Industry: Market research / Consumer intelligence / Data analytics (business-to-business)
Audience: General consumers in 19 countries willing to join NielsenIQ's research panel, each market reached in its own language.
NielsenIQ needed panelists in 19 countries across Europe, North America, Latin America (LATAM) and Southeast Asia. The biggest countries needed website and app panel recruitment at high volume and a low cost per acquisition (CPA), which called for a multilingual creative system that performed.
One video, many markets. inBeat onboarded international user-generated content (UGC) creators, influencers and actors to produce content in each market's own language and accent. Voiceover actors and video mashups turned a single video into multiple international versions.
250+
Content creators onboarded
19
Countries in the campaign
7-figure
Paid media budget managed
Multilingual UGC production and paid social media buying for panelist recruitment in 19 countries. inBeat sourced native creators by market, built a voiceover and mashup workflow for smaller markets, and managed a 7-figure paid media budget.
Native speakers first, voiceover where needed. inBeat sourced creators native to each market for authentic accents and cultural references. Where no native creator was available, professional voiceover over proven footage created a new local version without a reshoot. A single master brief kept the brand consistent while each market adapted the language, and a multi-stage review checked every asset.
Large markets such as the US and UK got full creator UGC, and smaller markets ran on the voiceover and mashup system. Each market's creative was tested on its own to find the hooks, calls to action and creator profiles that worked locally. Media buying ran alongside production, so weak ads were swapped quickly to protect CPA targets, in formats built for each platform's feed.
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