Greenpark Sports

Greenpark Sports cut cost per install 70% with micro-influencers across sports niches who built awareness and produced consistently high-performing ad content.

70%

Lower cost per install

Efficient user acquisition for Greenpark Sports through performance UGC

About the brand

Greenpark Sports is a free-to-play sports app built on quizzes, predictions and fantasy-style competitions.

Industry: Sports technology / Mobile gaming / Fan engagement

Audience: Sports fans aged 18 to 35 who follow major leagues and engage with sports content on TikTok and Instagram.

The challenge

Greenpark was launching a new app. It needed awareness and new users at a cost its unit economics could carry, while its ads competed with far better-funded players. The creative had to stand out and give viewers a better experience.

The solution

Ads built to outperform the category. inBeat's creative director and strategist developed concepts, hooks, calls to action and scripts for performance user-generated content (UGC) that beat competitors' ads and lowered cost per thousand impressions (CPM).

The numbers

70%

Lower cost per install (CPI)

More daily installs

300%

Increase in ad spend

The creative

How we did it

Scope of work

Paid social performance creative for Meta and TikTok. inBeat cast micro-influencers across sports, gaming and lifestyle niches and produced 15 to 30 second UGC video ads, each in several versions with distinct hooks, calls to action and scripts.

Strategy

Find what the category overuses, then avoid it. inBeat audited competitor ads in the sports app category for saturated hooks and calls to action, then scripted curiosity, challenge and social proof hooks against them. Creators from different sports niches got briefs on brand voice and performance goals, with room to keep their own personality.

Execution

inBeat vetted micro-influencers whose audiences matched Greenpark's ideal user: engaged sports fans. The creative team wrote scripts and video briefs, then produced a volume of variations across hook, call to action and creator persona, delivered in Meta and TikTok formats. Resources moved away from weak assets and toward top performers, with inBeat's strategist and Greenpark's team in a steady feedback loop.

Results

Cost per install (CPI) fell 70% and daily installs rose 6X while ad spend grew 300%, driven by micro-influencer UGC that was briefed and built for testing.

See Our Performance Creative Services