UGC
CRO
Growth

Growtherapy

Therapist-led UGC and educational content powering higher-quality conversions across Meta and Google.

$2M+

Monthly spend managed

Therapist-led UGC and educational content powering higher-quality conversions across Meta and Google.

About the brand

Grow Therapy connects people with licensed therapists and helps clinicians run their practices, with a focus on making mental-health care accessible and insurance-covered. Acquisition has to be both high-quality and sensitive to the subject matter.

Industry: Healthcare / Mental health / Telehealth marketplace

Audience: People seeking therapy, plus therapists building their practice, across Meta and Google.

Why inBeat: Grow Therapy needed therapist-led UGC and educational content driving higher-quality conversions.

The challenge

Grow Therapy needed to scale UGC efficiently while keeping content fresh — producing therapist-led and educational content that drove higher-quality conversions across Meta and Google, in a category where tone and trust can't be an afterthought.

The solution

inBeat delivered UGC for Grow Therapy — sourcing credible creators, producing at volume, and optimising toward quality conversions.

The numbers

50+

Monthly assets

$2M+

Monthly ad spend on our content

The creative

How we did it

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Scope of work

Paid social and performance creative built around therapist-led UGC and educational content across Meta and Google.

Strategy

Full-funnel testing. inBeat tightened the funnel by aligning messaging from ad to landing page, so every test spanned creative through conversion for higher-quality leads.

Execution

Therapist-led and educational assets were produced and tested across the full funnel, with messaging aligned from ad to landing page.

Results

The therapist-led, education-first approach kept performance creative flowing at scale: 50+ assets produced every month and $2M+ in monthly ad spend running on inBeat content across Meta and Google.

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