Six new winning creative formats during a period of rapid growth.
50%
Budget allocated to inBeat creative
Grow Therapy is a fast-growing, performance-driven company making insurance-covered mental health care more accessible. It connects people with licensed therapists and helps clinicians run their practices.
Industry: Mental health / Telehealth
Audience: People seeking therapy and therapists growing their practice.
During a period of rapid growth, Grow Therapy needed fresh creative that could perform. With multiple partners in its acquisition program, our work had to earn investment while treating mental health with care.
We developed therapist-led and educational content that explained the service clearly, then tested new formats with creators suited to a subject where trust matters.
50%
of budget allocated to inBeat creative
6
New winning creative formats
Therapist-led user-generated content (UGC) and educational creative for Meta and Google.
We sourced creators and produced content for Meta and Google, keeping the message consistent between the ad and landing page. Creative performance informed what we produced next.
We sourced creators and produced therapist-led and educational assets, keeping the message consistent between the ad and landing page.
%20(11).png)
-27.png)
%2520(28).png)
