HelloFresh cut global acquisition costs by 20%, with campaigns across 17 countries.
20%
Lower global cost per acquisition
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HelloFresh delivers meal kits with pre-portioned ingredients and recipes to subscribers across international markets.
Industry: Food & beverage / Meal-kit subscription / DTC
Audience: Busy households across North America, Europe and beyond who want to cook without planning.
HelloFresh needed acquisition content that worked across countries. Creator selection, language, and messaging had to fit each market.
We coordinated local creators and developed content for the brand’s international dark-posting program.
20%
lower global cost per acquisition
17
countries
100+
local creators
Local creator casting and paid creator content across 17 countries.
Market-specific creator content ran through a shared production and campaign process. The work connected local execution with the wider acquisition program.
We sourced local creators and produced market-specific content for paid ads, coordinating delivery across the international program.
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