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Certified partners
Multi-7-figure dark posting strategy across 17 countries, featuring authentic creator-led content audiences resonate with.
40%
Increase in referral sign-ups
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HelloFresh is the world's largest meal-kit company, shipping pre-portioned ingredients and recipes to subscribers across dozens of markets. At its scale, acquisition is a localisation problem: the same offer has to feel native in 17 different countries at once.
Industry: Food & beverage / Meal-kit subscription / DTC
Audience: Busy households across North America, Europe and beyond who want to cook without planning.
Why inBeat: HelloFresh needed creator-led dark-posting creative that performed market by market without a studio shoot per country.
HelloFresh needed to reduce CPA across many markets simultaneously, using creator content that felt local in each one — a content-velocity problem multiplied by 17 countries' worth of language, casting and cultural nuance.
inBeat designed a creator-led system that fed casting straight into HelloFresh's acquisition machine — local creators, local language, one coordinated dark-posting framework.
40%
Increase in referral sign-ups
17
Different countries
100+
Different local creators
Multi-country creator casting and dark-posting strategy across 17 markets, plugged directly into the brand's paid growth channels.
Localise the face, standardise the system. Each market got native creators and culturally tuned messaging, while a shared testing-and-optimisation backbone kept performance consistent across borders.
inBeat optimised creative and on-site conversion together in continuous cycles, sourcing 100+ local creators and running their content as dark posts tuned to each market's referral mechanics.
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