Bluehouse Salmon grew its social following 1,900% in 12 months with a steady flow of educational and recipe content from creators.
1,900%
Follower growth in 12 months
Bluehouse Salmon is a publicly traded US company that raises Atlantic salmon entirely on land.
Industry: Sustainable food / Aquaculture / Consumer packaged goods (CPG)
Audience: Health-conscious shoppers aged 25 to 50 who care where their food comes from, from home cooks to sushi fans.
Bluehouse needed to stand out as a sushi-grade salmon built around sustainability.
A constant stream of influencer content to grow Bluehouse's social presence and fill its content calendar.
1,900%
Follower growth over 12 months
3,000+
New followers each month
500+
Unique creator assets
Always-on influencer content for Bluehouse's social channels. inBeat cast food, recipe, sustainability and sushi creators and produced educational and recipe content at a steady cadence to keep the brand's calendar full.
Two content tracks, one brand story. Educational content explained what makes land-grown salmon different, from sustainability to antibiotic-free production. Recipe content made the product desirable in home cooking, sushi, poke bowls and everyday meals. Each creator was matched to the track that fit their audience, and briefs invited them to explain sustainability in their own words.
Content arrived at a steady cadence instead of in bursts. inBeat handled casting and briefing, and creators supplied a regular flow of fresh, on-brand assets for Bluehouse's social calendar, which eased the production load on the in-house team. In total, the program delivered 500+ unique assets.
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