Micro influencer
Creator program

Nordstrom

Nordstrom teamed up with fast-growing direct-to-consumer brand Wildfang to bring a non-binary clothing line to its online store.

100+

Nano influencers per release

Mass content pushes from nano influencers, timed with each new collection release

About the brand

Nordstrom is a fashion retailer that partnered with Wildfang to sell a non-binary clothing line online.

Industry: Retail / Fashion e-commerce / Apparel

Audience: Shoppers looking for non-binary clothing.

The challenge

Nordstrom was adding Wildfang's non-binary clothing line to its e-commerce and needed content to support each new collection release.

The solution

Mass content pushes timed with every collection release, with 100+ nano influencers posting around each drop.

The numbers

100+

Nano influencers per collection release

The creative

How we did it

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Scope of work

Strategy

Execution

Results

Every Wildfang collection release at Nordstrom went live with 100+ nano influencers posting around it.

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Let’s make something cool.

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