Nordstrom teamed up with fast-growing direct-to-consumer brand Wildfang to bring a non-binary clothing line to its online store.
100+
Nano influencers per release
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Nordstrom is a fashion retailer that partnered with Wildfang to sell a non-binary clothing line online.
Industry: Retail / Fashion e-commerce / Apparel
Audience: Shoppers looking for non-binary clothing.
Nordstrom was adding Wildfang's non-binary clothing line to its e-commerce and needed content to support each new collection release.
Mass content pushes timed with every collection release, with 100+ nano influencers posting around each drop.
100+
Nano influencers per collection release