However, to achieve these results, your TikTok ads must stand out.
Whether through trend-driven content, influencer marketing, or interactive ad formats, brands that take the right approach see real impact.
In this post, we’ll explore some of the latest high-performing TikTok ads, with a breakdown of the advertising strategies that helped them succeed.
Let’s begin.
P.S.: Is your TikTok Ad strategy driving real results? If not, inBeat Agency can help. We connect you with micro-influencers who create authentic content tailored for TikTok advertising. Our experts also specialize in creating engaging ad content, and A/B tests multiple versions to maximize return on ad spend and lower cost-per-acquisition.
15 Top TikTok Ads
These 15 TikTok ads feature creative strategies, engaging content, and data-backed results to offer valuable insights for your next advertising campaign:
1. Hurom
Hurom, one of our clients, worked with influencer Annie Suave for a TikTok ad. Instead of pushing a product, she talks about something super relatable - ‘how annoying juicers are to clean.’ That instantly clicks with active users, which makes the video feel more like a casual recommendation than a sales pitch.
The post was shared on The Plant Collective’s account, which helped it blend seamlessly into organic video content and reach a broad audience interested in wellness. Besides generating engagement and awareness, it also aimed at subtle conversion, as Annie included a discount code in her caption.
2. DOT’S
DOT’S aired an ad on TikTok featuring its pretzels in a brilliantly crafted way. The ad kicks off with a strong opening hook in an engaging voice to highlight the product’s standout qualities, like its “signature seasoning” and “buttery flavor in every twist.”
This immediate focus on the pretzel’s unique appeal, including its texture and flavor, draws viewers in from the start. To align with TikTok’s fast-paced nature, the brand used a concise product showcase video that lasted just 7 seconds.
Ad Results:
- High engagement (108K likes, 2K comments, and 2K shares)
- Top 38% CTR
3. Saikebon
Saikebon made a splash on TikTok with the #TakeEatEasyChallenge campaign. One standout ad features the creator Fey Yepez using funny filters while eating Saikebon. This added a humorous twist and encouraged participation from users by making the brand part of a fun, everyday experience.
The campaign’s success didn’t rely on a single creator.
Saikebon collaborated with several influencers across Italy for the challenge to reach a wider audience. It then ran TopView and In Feed Ads for these videos to keep the challenge visible across TikTok.
Campaign Results:
- 684 million views
- 220K+ user-generated videos
4. Gatsby Chocolate
We collaborated with the health and yoga expert Julia Iz to create a TikTok ad for Gatsby Chocolate that combines personal experience with product discovery. In the video, Julia shares how she loves a sweet treat after every meal to grab the attention of viewers who have the same habit.
She then introduces Gatsby Chocolate as a healthier alternative and tastes its delicious flavors while reacting to its rich taste and surprisingly low 2 grams of sugar. Our approach involved having Julia highlight that the chocolates are available for nationwide delivery and at Walmart to make purchasing easy for viewers.
5. Genomelink
inBeat Agency connected with Armaan Talreja for a Genomelink TikTok ad. Our experts included an intriguing hook in the content strategy, where the influencer claims to have found his long-lost cousins in Dubai.
He then introduces Genomelink by showing its interface in the background while explaining how the app works for this purpose. To build trust, we advised Armaan to share real results, like the fact that 25% of users have already found their ancestry through the app.
Campaign Results:
- 73% decrease in customer acquisition cost
- 124% increase in registration completion
- 27% drop in cost-per-registration
- Reduced creative fatigue by incorporating UGC from multiple creators
6. K18
K18 took TikTok’s love for transformation videos and turned it into a standout campaign. One of the campaign’s ads starts with a creator sharing a simple invite: "Dye my hair with me and K18." What follows is a step-by-step hair-dyeing process, which feels like a beauty vlog.
What really set this campaign apart was the custom soundtrack created in partnership with Song Candy Media. The music adds an emotional touch, which makes the ads feel more immersive and memorable.
7. The Farmer’s Dog
In a TikTok Spark Ad for The Farmer’s Dog, a creator answers a question from comments about what they feed their dog. Their response feels personal and authentic, as they share about feeding their dog the Brodie’s Turkey Recipe from The Farmer’s Dog.
The reason why this ad delivered exceptional results is the personal touch, in which the creator explains how their dog used to lose interest in meals. But, with The Farmer’s Dog, it now eats with excitement. To keep it actionable, he also included a link in their bio offering 60% off on the product.
Campaign Results:
- Reduced cost-per-acquisition by 62%
- Improved conversion rates by 5% in only 2 months
8. Dockers Levis
For Dockers Levis TikTok Ad, we partnered with Nathan Randall to create content that was more of a friendly style recommendation than a promotion. We included a question in the beginning that many professionals could relate to: "Not sure what to wear to the office this fall?"
As an answer, Nathan walks through three Dockers pieces and shows how to style them effortlessly. At the video’s end, we added a question to ask viewers, "Which one is your favorite?" which invited them to engage. The caption included a direct link to Dockers for increasing conversions.
10. Icelandic Provisions
inBeat created a fun and engaging TikTok ad for Icelandic Provisions to promote Skyr dairy products. The ad centers around the playful concept, "What if Skyr flavors were therapists?" A voiceover introduces flavors like Peach Skyr Bark, Strawberry, and Vanilla by giving each a quirky personality.
Alongside the humor, the video displays visually appealing recipes made with these flavors, which blend subtle product promotion with informative content. Furthermore, the use of hashtags like #vegan helped the campaign reach a broad audience and boosted engagement rates.
11. OmniWatch
The OmniWatch ad, created by inBeat, captures attention with a bold headline about social security theft. The creator develops urgency and draws in active users by stating, “Your info is probably already on the dark web.”
He then introduces OmniWatch as the solution by highlighting its key benefits and demonstrating how it works, all while visually presenting the app’s interface for clarity. We also reinforced trust by having the creator discuss the 14-day money-back guarantee.
12. Dunkin’ Donuts
Dunkin’ Donuts took influencer marketing to the next level by partnering with Charli D’Amelio. In one of the standout TikTok Ads, she is seen excitedly grabbing The Charli, a drink named after her. The hashtag #CharliRunsOnDunkin reinforced the connection between the influencer and the brand.
What made this campaign unique was its long-term structure. Charli didn’t just promote the brand once, but she created over 120 pieces of user-generated content with its products in different settings. Dunkin’ Donuts then repurposed these UGC videos into Spark Ads to keep engagement high over time.
13. Mogu Mogu
inBeat Agency created a TikTok ad for Mogu Mogu, which features the influencer Daffony. She shares how Seventeen, the brand’s ambassador, inspired her to make a Mogu Mogu cocktail. Daffony walks viewers through the cocktail-making process and highlights how the brand’s snack drinks add a fun twist to beverages.
After tasting it, she shares her excitement by raving about the flavor and encouraging viewers to try it themselves. We asked her to mention that Mogu Mogu is available on Amazon in her video to drive conversions by giving viewers a clear way to purchase.
14. Clearly
Confidence and style go hand in hand, and Clearly made that the focus of its #ClearlyTransform campaign. Rather than a standard product display, the brand encouraged users to highlight their favorite pair of glasses through a playful transformation video.
To make the challenge bigger, it partnered with top TikTok creators like Leenda Dong, who brings her signature attitude to the trend. Her video showcases a bold transformation, which proves how the right eyewear can elevate any look from casual to polished.
Campaign Results:
- 241K+ video submissions
- 12,000 new followers in 6 days
- 32.7 million interactions
15. American Eagle
American Eagle made shopping feel effortless with video shopping ads on TikTok. One of the videos from the ad features a model styling different outfits in a trendy way.
A product catalog pops up in the call-to-action card so viewers can browse and shop instantly without leaving the app. This approach blended entertainment with a smooth shopping experience.
Campaign Results:
- 40% increased return-on-ad-spend
- 32% better CPA
What Ads Work Best on TikTok?
For brands focused on driving sales and conversions, certain TikTok ad formats stand out, including:
1. Shopping Ads
Shopping Ads let you display your products right inside TikTok. Instead of making users leave the app to shop, these ads bring the store to them.
This format includes:
- Video shopping ads: Ever seen a product in a TikTok and thought, ‘Where can I get that?’ These ads solve that. They pop up in the For You feed and have a CTA card that links straight to a TikTok Shop or the brand’s website for quick buying.
- Catalog listing ads: This ad format showcases products using high-quality images instead of video, which creates a scrollable shopping experience within TikTok. It allows users to explore multiple options and seamlessly navigate to a purchase.
- Live shopping ads: These ads let people discover and buy products while watching a live stream. When a product catches their attention, they can purchase it instantly without leaving the experience. This format works well for product demos, Q&As, and tutorials and is highly effective in boosting conversion rates.
2. Carousel Ads
Carousel ads make shopping feel effortless by letting users swipe through multiple images. This format is great if you want to:
- Showcase a lineup of products from your product feed in a single ad
- Highlight key features without overwhelming viewers
- Walk users through step-by-step product benefits in a clear, easy-to-digest way
Best TikTok Ads: Lessons Learned
Analyzing the best-performing TikTok ads above reveals key takeaways that you, too, can leverage to improve your campaigns. Here are the top lessons learned from high-converting TikTok ads:
Authenticity Drives Engagement
TikTok users prefer content that feels native to the platform. Ads that blend seamlessly into the For You Page (FYP), using relatable storytelling, first-person perspectives, and real people, generate higher engagement. Brands like The Farmer’s Dog and Hurom succeeded because their ads felt like genuine recommendations rather than promotions.
The First Three Seconds Matter
Short attention spans mean you have only a few seconds to attract attention. The most successful ads open with a bold hook, an intriguing visual, or a question that sparks curiosity. DOT’S Pretzels nailed this with a punchy, sensory-driven opening line that immediately highlighted what made their product special.
UGC and Influencer-Led Content Perform Better
Ads featuring creators tend to outperform traditional brand-produced content. Campaigns like Dunkin’ Donuts’ collaboration with Charli D’Amelio and Saikebon’s influencer-driven challenge proved that working with influencers increases credibility and reach.
Music and Sound Enhance Impact
Custom soundtracks and viral sounds increase the memorability of TikTok ads. K18’s partnership with Song Candy Media is a perfect example of how branded soundtracks add emotional depth and drive engagement.
Strong CTAs Improve Conversions
High-performing ads include clear calls to action that guide users toward the next step. Whether it’s a link in the bio, a discount code, or a TikTok Shopping feature, a well-placed CTA streamlines user action.
Shorter Videos Convert Better
TikTok’s algorithm favors concise, impactful videos. The best ads, like DOT’S 7-second product showcase, are brief yet effective. Unless you’re running a more in-depth Spark Ad with creator-led storytelling, aim for ads that deliver the message in under 15 seconds.
Mistakes to Avoid in TikTok Ads
While many brands excel at TikTok advertising, others struggle due to avoidable missteps. Here are the granular mistakes to steer clear of:
Forgetting About Visual Hierarchy
The best TikTok ads guide the viewer’s eye naturally through the video. A common mistake is cluttered visuals or overwhelming text overlays. Instead, use bold captions sparingly and ensure the focal point remains clear, whether it’s the product, the creator, or a key selling point.
Pro tip: TikTok has a "green safe zone" for text placement. If ad text appears outside this zone, it can get covered by UI elements, reducing visibility and negatively impacting engagement rates.
Using Corporate-Looking Footage
TikTok is not the place for high-gloss, studio-shot ads that look like they belong on TV. Brands that repurpose traditional commercial footage see lower engagement because it feels out of place. Instead, use casual, user-generated-style content that matches the native TikTok aesthetic.
Pro tip: Short, clear, and action-driven copy performs best. Ads without a strong, concise call-to-action see lower conversions because viewers are unsure of the next step.
Failing to Optimize for Silent Viewing
Many users watch TikTok videos without sound. If your ad relies solely on voiceovers or background music without captions or on-screen text, you risk losing engagement. Adding subtitles or visual storytelling keeps everyone hooked, even with the volume off.
Using Automatic Placements
Selecting automatic placements can display ads on platforms where they may not perform well. Instead, you should manually select TikTok-only placements to optimize for the best results.
Turning Off Comments
Some brands disable comments to avoid negative feedback, but this is a missed opportunity. Engagement increases reach, and responding to comments builds brand trust while increasing conversion potential.
In fact, a new study in the Journal of Marketing reveals that disabling social media comments makes you seem less persuasive and likable. That’s because you appear dismissive of consumer feedback, weakening your connection with your followers. Even when comments are negative, keeping them open signals authenticity and receptiveness. Audiences may accept comment restrictions during emotional distress, but doing so to avoid criticism can damage your reputation.
Partner with inBeat Agency to Create High-Converting TikTok Ads
High-performing TikTok ads combine engaging trend-driven content, creative strategies, and audience-focused messaging to deliver real results. Whether you use Video Shopping Ads, Takeover Ads, or influencer-driven campaigns, the key is to align your advertising efforts with TikTok’s unique style to see better results.
Key Takeaways:
- TikTok advertising is highly effective for brand awareness, engagement, and conversions.
- A branded soundtrack or viral sound effect can create an immersive experience and make an ad more memorable.
- Ending a TikTok video with a question or prompt encourages comments and boosts organic engagement.
- Featuring real people in TikTok Ads enjoying the product, reacting to it, or sharing testimonials helps make the ad feel more authentic and credible.
- Video Shopping Ads, Catalog Listing Ads, and Live Shopping Ads make the buying process smooth, which reduces barriers to conversion.
If you’re looking to create data-driven TikTok ads that deliver real results, inBeat Agency can help. From casting the right influencers to producing high-converting content and optimizing winning ads, we handle every step of the process for your campaigns to perform at their best. Book a strategy call now!
FAQ
Are TikTok ads still worth it?
TikTok advertising remains a powerful tool for reaching a wider audience through engaging content, with formats like In-Feed Ads, Shopping Ads, and takeover ads.
What is a good TikTok ad budget?
The ideal budget depends on your advertising goals and target audience. A minimum of $20 per day works well at the ad group level, while $50 per day is recommended at the campaign level for better reach and optimization.
Is TikTok CPM better than Facebook?
The average CPM (cost per mille) for TikTok is around $9, while that for Facebook is $11. This means that it is typically cheaper to reach 1,000 users on TikTok than Facebook.
How profitable are TikTok ads?
TikTok ads can be highly profitable when executed with a strong content and marketing strategy. It especially works for businesses targeting younger demographics like Gen Z and Millennials.
How to create high-converting TikTok Ad creatives?
Successful advertising campaigns on TikTok rely on a mix of short-form video content, influencer marketing, hashtag challenges, clear CTAs, and interactive elements that keep viewers engaged.
The average engagement rate for TikTok ads is 2.6% per video. This highlights the platform’s ability to drive high audience interaction compared to other advertising channels.
