Media buying today feels like high-speed chess across dozens of channels, with each move judged by how efficiently it sparks growth.
What you need is an agency that’s serious about the fundamentals.
Success rests on precision, sharp audience insights, and the nerve to pivot when the data shifts.
More importantly, the global media buying market is set to almost double, growing from $69 billion in 2022 to $125.9 billion by 2032.
That tells you more brands are investing in strategic media buying than ever before, and the stakes keep rising.
We’ve put together this list to make your search easier.
Inside, you’ll:
- Discover the top 31 media buying agencies leading the industry.
- Learn which agencies excel in your specific sector.
- Explore key services offered by each agency.
- Identify agencies trusted by world-renowned brands.
If you’re ready to take media buying seriously, you’re in the right spot. Dive in, check them out, and pick the team that fits where you want to go next.
P.S. If programmatic is a big part of your media mix, don’t miss our Top Programmatic Advertising Agencies shortlist. It’s packed with teams who know how to make every impression count.
TL;DR: Top Media Buying Agencies
- inBeat: inBeat is the best overall media buying agency, known for scalable, custom campaign strategies. They pair strong creative with strategic ad placement across digital and traditional channels. Their influencer partnerships and performance-driven mindset deliver measurable impact. With real-time optimization and a focus on growth, they consistently lower costs while improving results across PPC, social, SEO, and email.
- Web Tonic: Web Tonic builds fully customized media buying strategies that feel native to each platform. They manage everything from ad creative to platform integrations, with a sharp focus on results. Their campaigns consistently deliver high conversions and local relevance. With over 500 clients served, they bring a proven, hands-on approach that turns ad dollars into business growth.
- PMW Communications: PMW Communications combines over 30 years of media buying experience with full-service campaign execution. They specialize in cost-efficient placements across TV, radio, print, and out-of-home, supported by rigorous performance tracking. Their strength lies in hard-negotiated media buys and all-in-one execution that frees you from the stress of managing multichannel campaigns.
- Percepture: Percepture runs large-scale, omnichannel campaigns with advanced tech and negotiation power. Their proprietary tools drive cost-effective performance across search, social, programmatic, and traditional channels. Known for executing high-volume deals and delivering measurable ROI, they specialize in lead generation, conversion optimization, and cross-channel scale.
- ROI Minds: ROI Minds offers integrated, full-funnel media buying across all major ad platforms. With millions in monthly ad spend under management, they deliver strong ROAS by combining strategy, creative, and analytics into a single performance engine. Their team focuses on scalable results and consistently turns ad spend into substantial revenue.
What Is a Media Buying Agency?
A media buying agency specializes in the art and science of ad placement.
These teams sift through channels, compare options, and cut deals that maximize where and when your ads appear.
They know which platforms are hot, which formats work, and how to balance your budget across traditional and digital spaces.
It’s a world of details, negotiations, and constant adjustment, all aimed at making sure your campaign doesn’t just run, but actually gets noticed.
Understanding what goes into media buying is just the start. The real question is what you gain by partnering with experts in this space.
And that brings us to the next section:
Benefits of Hiring a Media Buying Agency
Here’s why handing your ad spend to specialists is often the smartest move for growth-minded brands:
You Get Someone Who Actually Knows the Media Maze
You don’t have to guess which channel is worth the spend.
Studies show that about 37% of marketing investments end up wasted simply because of poor messaging, ineffective targeting, or inefficient media allocation.
A solid agency already knows where your audience lives and what kind of placements are worth pursuing.
They’ll steer you away from dead-end options and help you avoid wasting time on platforms that look shiny but don’t deliver.
When every platform claims to be the one, you need someone who’s already tested the waters and knows how to navigate them.
You Free Up Your Time to Focus on Actual Strategy
Let’s be real: media buying takes time, and most of it is spent negotiating, managing placements, and chasing down reporting that doesn’t come in on time.
That’s exactly why, more than 45% of companies outsource media buying to specialists, primarily to save time and allow internal teams to focus on strategic priorities.
When you work with an agency, that headache isn’t yours anymore.
You get to focus on the bigger picture: creative, messaging, goals, and growth.
They handle the moving parts so you’re not stuck in spreadsheets all week.
You Stop Overpaying For Mediocre Placements
Agencies buy media all day long.
That means they know what fair pricing looks like, and they’re not afraid to push back when something smells off.
You might get quoted a premium for something that isn’t worth it, they’ll see right through it.
With the right agency in your corner, your dollars stretch further, and you stop paying top-shelf prices for mid-shelf visibility.
In fact, a study by the Association of National Advertisers found that brands partnering with agencies see an average ROI increase of 22% compared to those handling media buys internally.
You Get Advanced Tools Working for You
You get access to the kind of software and tech you probably wouldn’t invest in yourself.
Agencies use tools like The Trade Desk, MediaOcean, and Google Campaign Manager to plan, buy, and optimize your campaigns.
They track performance in real time, spot issues fast, and adjust your placements without missing a beat.
With these tools on your side, you get smarter targeting, better pacing, and more control over every dollar spent.
And here’s a compelling data point: today, more than 50% of media budgets are allocated programmatically, thanks to the efficiency and superior performance these tools bring
If the advantages made sense to you, it’s time to dig into the agencies we trust to put those into action:
A Deep Dive into Each Top Media Buying Agency
In the next pages, we’ll explore what makes each media buyer tick, giving you all the insights you need to choose confidently:
1. inBeat
inBeat is a top media buying agency for brands ready to make waves and get noticed.
They bring smart strategies and serious results, helping your brand shine in all the right places.
What makes inBeat stand out?
They offer social-first media buying solutions that grow with you and feel tailor-made. Whether you’re just starting out or scaling fast, they adapt to fit your brand and your goals.
Thanks to their strong understanding of both digital and traditional platforms, inBeat knows exactly where your ads belong, and when to place them, to connect with the right audience. Every campaign is built around your unique objectives, so your message hits home.
The team is always fine-tuning your campaigns using real-time data and performance metrics, so you keep getting stronger results. They combine eye-catching creativity with smart placements to make sure your ads grab attention and inspire action.
Every dollar works harder with them on your side.
They work with the top 2% of content creators, so every collab brings high engagement and feels true to your brand’s vibe.
Influencer marketing is definitely one of their strong suits, but it’s just one piece of what they do.
They’ve also got PPC and Google Ads running like clockwork, smart outreach and SEO that gets you seen, plus email and SMS campaigns people actually open and respond to.
Take Hurom, for example.
They were running into trouble with rising costs and old messaging that wasn’t working anymore.
So, they teamed up with inBeat and shifted gears to focus on a health-first approach, highlighting benefits like gut health and better skin.
With help from inBeat’s creative strategist, they leveled up their UGC by sharpening things like hooks, calls-to-action, and social proof.
That shift led to a 36% drop in customer acquisition costs, a 2.5x increase in return on ad spend, and a 60% cut in cost per action, giving Hurom way better performance and a much healthier bottom line.
Industries: Beauty, Mobile Applications, CPG and DTC brands, Retail, eCommerce, Agencies, Fashion, Food
Notable clients: New Balance, Deux par Deux, Linktree, Hopper, Nissan, Disney, Hurom
Key services:
- Media Buying Services
- Influencer marketing
- UGC Creation
- TikTok and Instagram Marketing & Advertising
- Micro-Influencer and Nano-Influencer Marketing
- Paid Advertising
- Performance Marketing
Reason to work with inBeat: inBeat takes a fresh approach by building custom campaign strategies that grow with your brand. They focus on what matters most, making a real impact online through ongoing optimization, a client-first mindset, and influencer partnerships that actually work.
2. Web Tonic
Web Tonic is a media buying agency that knows how to make your brand stand out.
They specialize in paid ads across platforms like Facebook, Instagram, TikTok, Twitter (X), and Amazon. For all these channels, Web Tonic uses surgical audience targeting, impactful creative testing, and daily campaign optimization to turn ad spend into sales.
They’ve already worked with over 500 companies and helped generate more than $100 million in results, so you’re in good hands.
You’ll get content and ads that connect with people and feel right at home on each platform.
Web Tonic helped pest control company Solution Cimex generate 423 conversions through a geo-targeted Google Ads campaign focused on high-intent keywords and strong CTAs.
With over 30,000 impressions and a 12.5% conversion rate, the campaign delivered qualified leads at $60.67 per conversion while strengthening the brand’s local visibility.
Industries: Retail, eCommerce, Technology, B2B, Professional Services, and more
Notable clients: SFH Conseil, Vitra Plus, 123ENTRETIEN, The Fairy Godmother, Solution Cimex
Key services:
- SEO
- PPC
- Social Media Ads
- Social Media Marketing
- Dedicated Account Management
- Call Tracking
- Call Recording
- Google Analytics Integration
- Google Search Console Integration
- Monthly Optimization
- Ad Extensions
- A/B Testing
- Competition Analysis
- Live Position Monitoring
- Content Marketing
Reason to work with Web Tonic: With a solid track record and a smart, hands-on approach to media buying, teaming up with Web Tonic means your ads get placed where they’ll actually perform, bringing in real engagement and results.
3. PMW Communications
PMW Communications has been buying media with impact since landing their first client in 1993.
They blend decades of experience with full-service marketing know-how to run cross-channel campaigns: TV spots that reach a million households alongside door-drop and radio efforts heard by 2.4 million people.
Their national charity push reached 52.5 million via radio, TV and roadside boards.
What sets them apart is hard-nosed negotiation for prime placements, from bus shelters to billboards, so every pound stretches further.
Their all-in-one team plans, buys, tracks and tweaks to deliver clear returns.
Industries: Retail, Automotive, Healthcare, Finance, Education
Notable clients: Brigade, Charles Taylor, Artemis Aerospace, Ardingly College
Key services:
- Newspaper Advertising
- Digital Advertising
- Radio Advertising
- Campaign Monitoring
- Media Planning
Reason to work with PMW Communications: Choosing PMW means partnering with a seasoned agency that ensures cost-effective placements and robust campaign performance, allowing you to focus on core business priorities without the hassle of managing complex media buys.
4. Percepture
Percepture runs heavy campaigns, buying millions in ad space every month and stacking over 15 years of omnichannel experience.
That kind of volume gives them serious leverage when it comes to cutting exclusive media deals.
With a mix of programmatic advertising, Google Ads, and Facebook Ads, backed by their in-house tech, like AutoNURTURE™ and KeywordIQ™, one fiber internet client hit nearly 5 million impressions and slashed conversion costs by over 60% in just 100 days.
In a metro telecom campaign, they pulled off a 188% lift in inbound leads and helped close a $175 million contract.
They’re quick across traditional, programmatic, and CTV, running AI-powered bidding since before it was trendy.
Industries: Healthcare, Life Sciences, Telecom, Travel and Tourism, Private Equity, Food & Beverage
Notable clients: Coca-Cola, AbbVie, T-Mobile, Pfizer, Vodafone
Key services:
- Paid Search
- Paid Social
- Omnichannel Marketing
- Digital PR
- Programmatic Advertising
Reason to work with Percepture: Percepture brings in-house tech, real buying power, and performance that’s backed by contracts worth nine figures.
5. ROI Minds
ROI Minds brings serious firepower to media buying, handling millions in ad spend every year across Google, Facebook, Snapchat, LinkedIn, YouTube, native, and programmatic channels.
In the past year alone, they managed over $1 million in monthly ad spend, generating between $150 million and $250 million in client revenue.
Starting as a three-person team in 2019, they’ve grown to 50 specialists by 2025, supporting more than 125 clients and regularly delivering over 5x ROAS in the first year.
Their edge comes from connecting creative, planning, buying, and analytics into one full-funnel setup; this helps them pinpoint what’s working, kill what’s not, and reallocate spend in real time.
Industries: eCommerce, Technology, Health & Wellness, Automotive
Notable clients: Printed Kicks, Body First, Lootah, biOptimizers
Key services:
- Media Planning
- Performance-Based Media Buying
- Programmatic Advertising
- Social Media Advertising
- Native Advertising
Reason to work with ROI Minds: ROI Minds runs integrated, full-funnel campaigns that turn ad spend into outsized returns across every major channel.
6. MBS Advertising
MBS Advertising Agency has been at it since 1988, running on a “media-driven” model that skips the in-house creative and pours all focus into smart planning and negotiation.
They know how to stretch a budget, consistently securing added-value placements and bonus spots without padding the bill.
As they state:
“At MBS you will find Media Buying that will give you more reach and frequency for your dollar … and that’s not just a vague claim.”
Industries: B2B
Notable clients: n/a
Key services:
- Media Planning and Buying
- Market Strategy Development
- Campaign Optimization
Reason to work with MBS Advertising: MBS Advertising turns your entire budget into real media muscle, landing extra value and bigger exposure without unnecessary costs.
7. Bureau Gravity
Bureau Gravity runs the full show, buying media across TV, radio, programmatic, SEM, social, and display, all backed by their own in-house creative team.
Their fixed monthly subscription keeps costs predictable and turns them into a true virtual marketing department.
With around 300 videos produced every year, clients always have strong content ready to fuel their ad strategy.
In one digital campaign, an $18k ad spend led to 4,083 email sign-ups, 76 qualified leads, and 19 new deals.
Everything from strategy and production to placements and analytics happens in one place, which creates a tight, unified approach most agencies can’t match.
Industries: Education, Real Estate, Entertainment, Tech, Industrial, Construction
Notable clients: University of Utah Healthcare, The IMAGINE project, Hursthouse, Roquette Pitch Portfolio
Key services:
- Media Buying
- Strategy and Planning
- Campaign Optimization and Reporting
Reason to work with Bureau Gravity: Bureau Gravity offers an integrated approach to media buying that promises strategic placement and comprehensive campaign management, ensuring high visibility and effective spending of your advertising budget.
8. Multi Media Buying
Multi Media Buying & Planning has been running media buys since 1988, making them the longest-standing independent agency of their kind in Australia.
They focus only on one thing: strategic planning and buying across TV, radio, digital, OOH, and social.
For Safcol Tuna, they secured over 60 minutes of prime national TV placement worth more than AUD 6 million, all in one campaign.
For Snappy Tom, a radio push featuring Hamish & Andy drove a 37% spike in sales.
Their team leads with data, mixing research insights, first- and third-party signals, and senior brains to hit the right audience, every time.
Industries: Retail, Automotive, Health & Wellness, Technology, Entertainment, Pet
Notable clients: Hisense, Safcol Tuna, Snappy Tom Cat Food, Rheem, Bayer Animal Health
Key services:
- Media Research and Planning
- Digital and Social Media Marketing
- Programmatic Strategy & Advertising
- Audience Analysis
- Brand Management
Reason to work with Multi Media Buying & Planning: Multi Media brings decades of single-focus media buying experience with proven results from big national wins to brand sales spikes.
9. Hawke Media
Hawke Media handles over $2.9 billion in annual media spend and has scaled campaigns for more than 5,000 brands.
Their Outsourced CMO® model runs through Hawke AI, a platform that pulls all spend, forecasting, and benchmarks into one view.
They go beyond digital, too.
After acquiring MediaBuyers.com in 2021, they added high-impact print and broadcast buying across 2,000+ outlets.
Everything: creative, planning, buying, and analytics, comes bundled under a subscription model that gives clients flat rates and direct access to top-tier strategic minds without jumping through hoops.
Industries: eCommerce, Retail, Technology, Sports, Fashion & Apparel, Tech
Notable clients: Barstool Sports, Crocs, Alibaba.com, Red Bull
Key services:
- Social Media Advertising
- Google Ads Management
- Amazon Campaign Design
- Consumer Targeting Technology
Reason to work with Hawke Media: Hawke brings big-league buying power and full-funnel strategy under one model that’s fast, flexible, and built to perform.
10. Branding Los Angeles
Branding Los Angeles mixes media buying with serious branding and PR skills, all built on more than 15 years in the LA scene.
Their reach claims are massive, promising up to 600 million annual audience contacts, perfect for brands ready to scale.
Every placement is backed by strategy, creative, SEO, and community work, so media buying is part of a bigger plan that balances visibility with narrative control.
Their real strength is blending creative and media in one flow that delivers one flow that keeps your brand relevant across channels without fragmenting its message.
Industries: Fashion, Health & Wellness, Food & Beverage, Technology, Entertainment
Notable clients: American Airlines, Keller Williams, Pierce Bainbridge, Bird
Key services:
- Branding and Identity
- Digital Marketing
- SEO and Content Strategy
- Social Media Marketing
Reason to work with Branding Los Angeles: Their multicultural, full-service setup means every campaign hits from every angle.
11. Mediareach Advertising
Mediareach Advertising has spent more than 25 years fine-tuning media strategies for multicultural audiences across the UK, building real connections with TV, OOH, radio, and digital partners to score better rates and extra placements like advertorials and social content.
Their secret weapon is a custom insight tool powered by media diaries from over 560 Asian households, giving brands direct access to niche audiences with serious precision.
Every plan starts with deep research, tracking habits, locations, and channel mix, to adjust spend on the fly and maximize results.
While they don’t shout about raw spend, their approach consistently delivers for brands aiming to reach diverse communities.
Industries: Retail, Healthcare, Public Sector, Financial Services, Charities
Notable clients: NHS, Amazon, RingCentral, Swarovski
Key services:
- Media Planning and Buying
- Multicultural Marketing
- Digital Marketing
- Creative Production
Reason to work with Mediareach Advertising: Mediareach brings insider access and data-led expertise for brands who need to connect with multicultural UK audiences in a way that actually sticks.
12. Criterion Global
Criterion Global opened its doors in 2008 and runs from five offices around the world, treating every campaign as a strategic investment.
Their Budget Blueprint℠ helps you set a clear, data-backed range for your paid media investment using market sizing and media forecasting.
It’s built around your growth stage, audience, market, and competition. This gives you a realistic, data-backed investment range you can confidently defend, whether you're entering a new market, scaling an existing campaign, or aligning with internal targets.
And it works. After working with GoDaddy, post-IPO returns tripled under their guidance.
Their Technology + Tenacity℠ model targets new markets with extreme precision, adjusting buys in real time to outmaneuver rivals.
From initial plan to final delivery, their approach blends data and strategy into every placement.
Industries: Travel & Tourism, Retail, Fashion, B2B, eCommerce, CPG
Notable clients: BELMOND, Copart, Ferragamo, GoDaddy, Gorillas
Key services:
- Global Media Buying
- Technology-Driven Customer Acquisition
- Strategic Market Entry
Reason to work with Criterion Global: Criterion Global runs media like a portfolio: smart bets, tight execution, and zero waste.
13. Udonis
Udonis has managed over $500 million since 2018, all aimed at mobile app and game user acquisition.
They pair razor-focused targeting with in-house creative that drives installs at a low CPI, similar to what inBeat’s social-first strategy can do.
They pushed Bottle Flip 3D past 70 million downloads and racked up over 300 million installs across dozens of titles.
In one launch, Friends & Dragons hit more than 500,000 downloads in its first cycle.
By keeping planning, buying, creative and analytics under one roof, they make sure campaigns scale fast, convert efficiently, and stay optimized across every phase of the funnel.
Industries: Mobile Gaming, Mobile Apps
Notable clients: Tastypill, Playsome, FortuneFish, Tictales, Voodoo, Bottle Flip 3D, Friends & Dragons
Key services:
- User Acquisition
- Creative Production
- Mobile Game Marketing
- Mobile App Marketing
- Digital Marketing
Reason to work with Udonis: Udonis combines deep mobile expertise and in-house creative to deliver rapid installs at unbeatable cost.
14. Twelve Three Media
Twelve Three Media’s planning and buying crew kicks off every campaign with a four-step discovery session that dives into your budget, business model, stage and past ad performance to craft a tailored playbook.
That approach drove Seymour Paint’s web sales up 86% year over year and doubled both revenue and ad returns in a single cycle.
They back each move with transparent analytics, tracking reach, conversions and UTM parameters, then fine-tune around real data.
Owning every phase from discovery through buying to reporting gives you total visibility and keeps every pound focused.
Industries: Retail, Technology, eCommerce, Law, B2B
Notable clients: ATI Restoration, PowerStop, Seymour Paint
Key services:
- Media Planning and Buying
- Digital Advertising
- Traditional Media
- Analytics and Reporting
Reason to work with Twelve Three Media: Twelve Three Media brings real strategy and full transparency, dialing in each campaign for results you can actually see.
15. Patch Marketing
Patch runs full-service media buying with all the extras baked in: research, booking, rate negotiation, management, and clean reporting.
They’ve got long-term publisher connections that let them knock hundreds off rate cards, so clients actually get more for less.
Their Octoplus tool audits all the online platforms where your venue appears and enables centralized updates across dozens of channels. Whether it’s your latest imagery, descriptions, specs, or news, your brand stays consistent and current everywhere it matters.
After launch, Patch’s expert in-house team provides continuous performance reviews and tailored recommendations, ensuring your listings stay accurate, optimized, and highly visible to drive conversions and lead generation.
And it works. In one winter campaign for an events venue, they beat income forecasts by up to 54.8% and brought in 863+ quiz signups that kept the audience coming back.
Industries: B2B, SaaS
Notable clients: Merlin Venues, Vita Mojo
Key services:
- Media Buying
- Event Marketing
- Digital Advertising
- Social Media Marketing
- SEO and PPC
Reason to work with Patch: Patch knows how to stretch spend, mix smart tools with real relationships, and drive performance that punches above expectations.
16. Mont Digital
Mont Digital delivers media planning and buying with clean, value-driven budgeting from the jump.
Their team leans into top-tier research tools and SWOT analysis to find the right audience across internet, social, email, and mobile.
Every campaign is built around custom support, whether you’re pushing digital banners or printed flyers.
They handle negotiation, placement, and spend tracking all in-house, often landing extra placements without inflating the budget.
Industries: Retail, Technology, Healthcare, Entertainment, Automotive
Notable clients: Hamilton International Estates, Select Property Group, Sourced, Lotus Divine
Key services:
- Media Strategy Development
- Campaign Management
- Digital and Traditional Media Buying
- Performance Analysis and Reporting
- Creative and Content Solutions
Reason to work with Mont Digital: Mont Digital brings flexible strategy, tight planning, and extra value that turns every media buy into a smarter spend.
17. Mediatropy Digital Agency
Mediatropy started in 2011 and now steers campaigns across eight APAC hubs like Singapore, Bangkok, and Hong Kong.
The crew owns every piece: strategy, rate talks, programmatic, creative, and live optimization, all in-house so nothing slips.
That’s why a Marriott push with 900+ multilingual eDMs sparked 64 000 bookings and US $19 million.
Besides, their AI-powered Media Assistant pops out media plans in seconds, keeping every market on the front foot.
Everything they do runs through one connected setup, so campaigns stay aligned and results stay consistent across regions.
Industries: Technology, Healthcare, Finance, Retail, Travel, Hospitality, Fashion, Beauty
Notable clients: YVES ROCHER, Abercrombie & Fitch, Marriott International
Key services:
- Strategy and Communications Planning
- Media Buying across Multiple Channels
- Real-Time Campaign Optimization
- Tracking and Ad Trafficking
- Data-Driven Reporting and Analysis
Reason to work with Mediatropy: Mediatropy mixes AI speed and local insight to turn APAC budgets into real revenue.
18. Bullseye Strategy
Bullseye Strategy has been dialing in paid media since 2009, running a tight, boutique setup that moves millions every month across PPC, programmatic, social, video, and shopping feeds.
They deliver solid results:
- Corcoran saw a +213% spike in Google Ads CTR and +84% more leads.
- JETS.com cut their search CPL by 79% and display by 78%.
The team’s based in Fort Lauderdale but stretches across Florida, NYC, LA, and more, working like an extension of your team.
Their style?
Full-funnel, data-first, with daily check-ins, segmented targeting, and custom KPIs to keep campaigns on point.
Industries: eCommerce, Healthcare, Technology, Finance, Real Estate
Notable clients: Corcoran, The Enclave, Jets.com
Key services:
- Paid Media Buying
- Programmatic Advertising
- Social Media Advertising
- Paid Search Management
- Digital Video Production
Reason to work with Bullseye Strategy: Bullseye brings the results of a big agency with the speed and care of a hands-on crew that treats your goals like their own.
19. Richardson Media Group
Richardson Media Group, women-owned and B Corp certified, has been planning and buying paid media out of Portsmouth, NH since 2014.
They go wide: Meta, TikTok, Google, OTT, OOH.
Every channel covered and tracked, all with a B Impact score (101.8 vs. 50.9 median) that leaves most agencies in the dust.
Their style is upfront and hands-on, giving you the “why” behind every spend so you always know what’s happening.
Clients get full transparency, constant tweaks, and the team’s legit focus on real impact.
Nonprofits and education orgs trust them to hit enrollment and lead-gen targets, and they always test new channels, formats, and placements to keep campaigns performing.
Industries: Education, Non-Profit, B2B, Technology, Professional Services
Notable clients: Bridgewater State University, The Fessenden School, Gordon College
Key services:
- SEO Management
- Media Planning and Buying
- Paid Media Campaigns
- Content Development
Reason to work with Richardson Media Group: Richardson Media Group blends transparent teaching and B Corp values to deliver campaigns you can trust and track in real time.
20. VisualFizz
VisualFizz kicked off in Chicago in 2016 and runs media buying across PPC, social, streaming, and programmatic while jamming with in-house creative, branding, and analytics.
Their team digs deep into research, then drops ads where they hit hardest.
That approach paid off for Midwestern University, netting over 1,500 quality leads at $6.79 a pop.
Besides, their boutique size means decisions snap fast and collaboration stays real.
Industries: Technology, Health & Wellness, Real Estate, Non-Profit, eCommerce
Notable clients: GG Leagues, HP, Zebra, TDI Packsys
Key services:
- Media Buying and Planning
- Social Media Advertising
- PPC Campaigns
- Creative Design
- SEO and Content Strategy
Reason to work with VisualFizz: VisualFizz blends agile teamwork with full-stack talent to turn budgets into leads at record-low cost.
21. M+C Saatchi Performance
M+C Saatchi Performance has been shaking up the global media scene since 2006, running campaigns from Singapore to London, New York, LA, Sydney, and more.
They take paid search, social, programmatic, streaming, and retail media and give each one laser focus. In the UK, they’ve snagged “Media Buying Agency of the Year” eight times straight, a streak you don’t see by accident.
Their OneView AI platform gives you a unified view of performance by combining marketing mix modeling, digital attribution, and geo-incrementality testing in one place.
It helps you quickly understand what drives growth across online and offline channels so you can optimize faster and make smarter investment decisions.
Industries: B2B, Automotive, Sport & Fitness, Professional Services, eCommerce, Retail, Music, Entertainment, and more
Notable clients: Amazon, Beam Santory, SEGA, Soundcloud
Key services:
- Print Media Buying
- Online Media Buying
- Media Planning
- Campaign Reporting
Reason to work with M+C Saatchi Performance: They’re known for turning media mix modeling into actionable insights, serving up weekly insights that help brands act fast.
22. Ad House Advertising
Ad House Advertising has been running the New Mexico scene since 2000, making moves as the state’s first Google Partner and rolling out hundreds of ads every month across TV, radio, digital, and programmatic.
They know their way around the Albuquerque-Santa Fe DMA, locking down local radio and TV spots with the kind of volume that cuts client rates.
The team keeps things clear with transparent reporting, strong negotiations, and in-house creative, turning media buying into a real driver instead of just another bill.
Industries: Automotive, B2B, Home Improvement, Medical & Dental, Professional Services, Political, Law, Retail Marketing
Notable clients: Johnstone Supply, Honor Flight, Melloy
Key services:
- Local Broadcast Media Buying
- Digital Advertising
- OTT Advertising
- SEO Services
Reason to work with Ad House Advertising: Ad House brings local buying power and full-service control to make sure every channel delivers real return.
23. Connections Marketing
Connections Marketing has spent 15+ years buying media that actually stretches budgets: TV, radio, print, digital, always knocking hundreds off standard rates.
They work with clients in 22 states and keep more than 95% coming back, thanks to vendor relationships and a team with an average of 11 years in the trenches.
Beyond the buy, they handle creative too: video, audio, graphics, so campaigns move smooth from concept to placement without bottlenecks.
Their boutique setup means you get heavyweight negotiating, live tweaks, and real creative chops, all without layers of red tape.
Industries: B2B, B2C
Notable clients: HTSA, 365 Equipment & Supply, Amigo Insurance
Key services:
- Media Buying
- Media Planning
- Performance Analysis
Reason to work with Connections Marketing: Connections Marketing gives you seasoned negotiators, in-house creative, and a frictionless process that keeps campaigns lean and results heavy.
24. Hagadone Media Group
Hagadone Media Group started as an in-house shop back in the ’90s and now covers Idaho, Montana, Washington, and Hawaii with a full-service media approach.
They mix old-school TV, radio, and print with digital placements across news sites, YouTube, and social, always using deep market research to match the message to the crowd that’ll move.
Media buying is the main event for these guys, so every campaign delivers bigger returns and real brand presence, all without the usual agency baggage.
As Hagadone explains:
“Prior to media buying, we do a deep dive on your target audience, learning what media they consume in the markets you want to enter, and placing your brand message where it will get the most reception, and drive the most leads to you.”
Industries: HVAC, Hospitality, Healthcare, Online Education, Law
Notable clients: Keller Williams, Belgrade Chamber of Commerce/CVB, Mountain Meadow Herbs
Key services:
- Search Engine Marketing
- PPC Management
- Social Media Marketing
- Email Marketing
- Traditional and Digital Media Buying
Reason to work with Hagadone Media Group: Hagadone brings regional know-how and lean execution that keeps your media spend focused and effective.
25. Ad Placement Partners LLC
Ad Placement Partners acts like a plug-and-play media buying crew for agencies and brands, letting you scale up campaigns without adding bodies to payroll.
They tap a curated DSP and publisher network that puts ads in front of 1.5 billion users each month: OTT, streaming audio, video, search, social, DOOH, geofencing, and more.
With over $500 million spent, 9.4 billion impressions, 32.1 million clicks, and 3.06 billion video views, the Salt Lake City team brings scale with full transparency.
Every move is tracked in real time, so partner agencies can chase bigger deals and keep execution tight in-house.
Industries: Healthcare, Retail, eCommerce, Technology, Education
Notable clients: n/a
Key services:
- Programmatic Display
- OTT Streaming
- Online Video
- Social Media Advertising
- Search / PPC
- Media Planning & Buying
Reason to work with Ad Placement Partners: APP gives you enterprise-level reach and reporting without adding to your headcount or giving up control.
26. Broadbean
Broadbean handles media buying for recruitment ads with a level of focus most agencies don’t touch.
They connect to over 7,000 job boards and plug into 100+ ATS and CRM systems, so recruiters can run wide-reaching campaigns without bouncing between platforms.
Their pay-for-performance setup keeps spend flexible, you only pay when results hit, and you can pause anytime.
From print to online to global job boards, they negotiate strong rates and keep pricing clean.
Add real reporting and tailored strategies, and it’s easy to see why agencies and hiring teams stick with them.
Industries: Recruitment, Human Resources
Notable clients: VOLT, Walmart, Bacon Hill, ADP
Key services:
- Job Board Advertising
- Recruitment Media Buying
- Data Analytics
Reason to work with Broadbean: Broadbean brings unmatched job board access, flexible campaign tools, and the kind of control recruiters need to scale hiring without the usual headaches.
27. Digital Marketing Blueprint
Digital Marketing Blueprint handles media buys on TV, print, radio, social and digital, slotting into your wider playbook to push sales and engagement.
They’ve backed over 10,000 clients across North America, driving more than $7 billion in sales behind the scenes as a white-label partner.
Their agency-first setup means crystal-clear budgets, flexible multi-channel campaigns and a 100% satisfaction guarantee that keeps your team relaxed.
Acting as an extra arm of your in-house team, they launch tight campaigns that catch key customer moments and turn them into clicks and conversions.
Industries: B2B
Notable clients: n/a
Key services:
- Traditional Media Buying
- Digital Media Buying
- Programmatic Advertising
- Social Media Campaigns
Reason to work with Digital Marketing Blueprint: Digital Marketing Blueprint slots in as your white-label media arm, offering clear budgets and agile campaigns that convert on every channel.
28. Think Strategic
Think Strategic treats media buying like a high-stakes deal table.
The team packs 70-plus years of know-how and has steered more than $100 million in spend.
They lean on tight vendor ties and audit tools to shave rates, land bonus spots, and stack makegoods.
Drop $1,499 on their media audit and they promise at least 15% savings or you keep your cash.
From TV and radio to programmatic, every placement gets a post-buy check and fine-tune wrapped in a boutique, client-first vibe.
Industries: Retail, Automotive, Healthcare, Real Estate, Entertainment
Notable clients: Capitol Carpet & Tile, United Franchise Group, The Law Offices of Robert Schwartz, Big Shots Golf, Spire Building Solutions
Key services:
- Media Planning and Buying
- Digital Marketing
- Creative Services
- Strategic Planning
Reason to work with Strategic Marketing: Think Strategic delivers audit-backed media buys with guaranteed savings and continuous optimization for campaigns that outperform expectations.
29. The PM Group
The PM Group rules San Antonio media, buying more airtime than ten agencies combined for more than three decades.
That volume locks in rates smaller shops only dream about and keeps every client, big or tiny, on the best possible footing.
They hand the same cut-throat pricing to local start-ups and multi-million accounts alike, stretching every dollar into wider reach across TV, radio, OOH, and digital.
Deep audience intel, live competitor tracking, and mid-flight tweaks funnel spend into winning tactics only, delivering lean campaigns with clear, trackable payoffs.
Industries: Automotive, Retail, Health, Entertainment, Non-Profit, Pet, B2B, Professional Services
Notable clients: Protect SA, Puppy Food Bank, Beyer Plumbing
Key services:
- Media Buying and Planning
- Digital Marketing
- Public Relations
- Event Promotion
Reason to work with The PM Group: The PM Group’s unmatched local buying power turns any budget into premium placements at prices rivals can’t touch.
30. JPL Agency
JPL runs paid media with a mix of smart AI targeting and hands-on human control, syncing clean CRM data to keep spend tight and focused.
Their “Active Media Management” model means someone’s always in the dashboard, tweaking bids, shifting budgets, refreshing creative, and fine-tuning targeting as the campaign runs.
They hit especially hard in niche B2B spaces, where they use first-party data and AI to zone in on tight audiences like senior execs on LinkedIn, PPC, and email. Even when the pool is small.
Industries: Healthcare, B2B, Higher Education, Family Marketing, Hospitality
Notable clients: Quest Diagnostics, Trex, New Holland
Key services:
- Digital Strategy
- Media Planning and Buying
- Analytics and Optimization
- Content Development
- Programmatic Advertising
Reason to work with JPL: JPL brings tight targeting, real-time adjustments, and B2B focus that turns narrow audiences into steady results.
31. Ethic Advertising Agency
Ethic Advertising is all about expert buying and negotiation, backed by old-school media vets and today’s digital wizards.
Their targeting means they can geofence within 4,9 meters and tap into behavioral, demographic, and contextual data; so ads find the right people, right where they are, from banners and video to OTT and CTV.
Creative, production, and analytics all live in-house, making campaigns smooth from the first concept to the final report, with nothing farmed out or lost in the shuffle.
Industries: Automotive, B2B, Education, Entertainment, EXPOS & Events, Financial, Home Improvement, Legal Medical, Non-Profit, Politics, Restaurant, Retail, Travel & Hospitality
Notable clients: MAC.bid, UPMC, Guardian Storage, Veterinary Emergency Group
Key services:
- Media Buying and Planning
- Creative Content Creation (Video, Audio, Graphic Design)
- Digital Advertising
- Branding
- Web Development
Reason to work with Ethic Advertising Agency: Ethic Advertising delivers pinpoint targeting and full in-house execution, keeping every part of your campaign on track and dialed in.
What You Should Look for When Choosing a Media Buying Agency
Before you hand over your media spend, take a closer look at these must-check details.
The right questions now save you headaches later.
You Need to See Real Experience With Your Channels
It’s easy for an agency to say they “cover all channels,” but you need proof they’ve actually run successful campaigns where you plan to spend.
If you're investing in connected TV, ask for specific examples:
- What budgets did they work with?
- How do they measure success?
- What platforms do they use?
If you're heavy on social, get clarity on whether they’re hands-on with Meta’s backend or just outsourcing.
You want a team that doesn’t just know the channel, they’ve worked it at scale.
You Should Understand Who’s Actually Working on Your Account
One of the biggest traps: getting sold by senior talent, then handed off to junior staff with no real experience.
Less than 30% of brand-agency relationships are truly transparent, meaning most clients don’t even know who’s managing their day-to-day strategy
You deserve to know who’s setting the strategy, who’s managing the buys, and who you’ll be speaking to regularly.
Ask them directly: “Will I have access to the media buyer, or just an account manager?”
You want transparency up front so you don’t waste time chasing people later.
You Want Clean Reporting and Real Attribution
If they can’t explain what’s working and why, then what are you even paying for?
Make sure they offer reporting that tells you more than just impressions or CPMs.
Ask what tools they use, how often they report, and what metrics they prioritize.
Research reveals that just 52% of marketers are using attribution reporting, meaning nearly half of marketing teams are unsure which channels are truly generating revenue.
Don’t let that be you.
Pro tip: Push them to show you a sample report. You’re looking for clarity, consistency, and metrics tied to actual outcomes.
You Want Transparent Pricing and Clear Billing Models
Media buying can get murky fast if the billing structure’s vague.
Some agencies work on commission, some on flat fees, some blend both, and if you don’t understand how they’re compensated, you can’t track whether the incentives are aligned.
In fact, 83% of customers prefer straightforward pricing, so you’re not alone in wanting clarity.
Ask questions like, “Is your fee based on spend, performance, or both?” and “Do you charge for tools separately?”.
Remember: Clear pricing keeps you in control and avoids messy surprises mid-campaign.
Wrapping Up
Hiring a media buying agency can really take your advertising to the next level.
These agencies know the ins and outs of the ad world, often scoring better rates and running campaigns more efficiently.
Plus, they bring sharp insights and data skills that can be hard to match in-house.
And hey, while there are plenty of good options, inBeat kind of crushes it. They use cutting-edge tech and are all about making sure you actually get results.
Choosing the right agency can make a huge difference, so think about what matters most for your business. Get the right team on your side, and watch your marketing take off.
P.S. If you’re focusing more on social channels, we’ve already done the legwork for you. Check out our list of the Top Social Media Agencies in the US, it’s stacked with teams who know how to move fast and get results.
Frequently Asked Questions
How much does media buying cost?
Expect to pay agency fees that range from a percentage (~10-20%) of your ad spend, or hourly rates around $50-$200 /hr. Project retainers often start at $1K-$10K/month depending on scope. Real costs depend on campaign scale and complexity
Why should you hire a media buying agency?
You get expertise, time savings, and better deals than you’d find alone. Agencies have buying power and tech you won’t get in-house. They handle negotiations, tracking, and reporting, so you don’t have to. The right agency can push your campaigns further, with less stress for you.
What’s the difference between a marketing agency and a media buying agency?
A marketing agency handles strategy, creative, and the bigger picture. A media buying agency focuses on placing your ads where they’ll work best. The first sets the direction; the second makes sure your message shows up in the right places. Sometimes, agencies do both, but most specialize.
Are media buying agencies worth it?
If you want better rates, smarter placements, and more control over your spend, yes. You avoid common mistakes and wasted dollars. A good agency pays for itself by getting you more reach or better results for the same money.
How do I choose the best media buying agency?
Look for an agency with real experience in your channels, total transparency on who’s working your account, and clean reporting that ties spend to outcomes. Ask every tough question up front: about strategy, team, tools, and pricing, so you don’t get surprises later. If you want all of the above without the headaches, inBeat checks every box.
