Choosing an advertising agency in Europe is not simple.
You have thousands of options across dozens of markets, each with its own culture, audience, and way of doing business.
In fact, there are over 101,000 advertising agencies across the continent.
On top of that, agency capabilities vary widely: some are full-service powerhouses, others are boutique shops specializing in one area.
Finding the right fit takes time and local knowledge.
That is where this article comes in.
Here, you will find:
- Agencies with proven track records across European markets
- Explore the diverse industries in which these agencies excel.
- Uncover key services that set each agency apart.
- Learn about their notable clients and successful campaigns.
Whether you want to expand in Western Europe, launch in Eastern markets, or scale across the continent, this list will help you narrow the field.
Let’s get started.
PS: If you are also considering agencies beyond Europe, check out our Top Global Advertising Agencies list. You will find top performers from every major market worldwide.
TL;DR: Top Advertising Agencies in Europe
1. inBeat: inBeat drives performance-focused influencer and paid media campaigns, working with the top 2% of creators and using a data-driven approach to maximize ROAS. Their tailored strategies and UGC expertise consistently lower acquisition costs and build authentic brand trust.
2. Web Tonic: Web Tonic creates fully customized ad strategies across major platforms, with clear reporting and no cookie-cutter templates. They help brands stay authentic while delivering measurable results through advanced SEO, PPC, and social media ads.
3. Gaasly: Gaasly helps brands expand internationally with agile “growth sprint” campaigns and multilingual marketing strategies. They combine cultural expertise with data-driven execution to quickly drive ROI in over 50 markets.
4. 360 Agency Europe: 360 Agency Europe specializes in ethical and sustainable advertising, working only with brands aligned with strict environmental and labor standards. Their integrated campaigns, like the European Commission’s “Beyond Your Clothes,” deliver wide-reaching social impact.
5. Mediacharge: Mediacharge scales digital marketing across global markets with a sharp focus on performance, testing, and continuous optimization. Their multilingual campaigns in PPC, SEO, and CRO help brands achieve sustainable growth and strong ROI.
What Is a European Advertising Agency?
A European advertising agency helps brands plan, create, and manage ad campaigns across European markets.
They understand the cultural nuances, media habits, and consumer behavior in each country.
Many offer both pan-European and local services, meaning they can run unified campaigns or tailor work for specific regions.
Most handle multiple channels: digital, social, TV, print, out-of-home.
The good ones also know how to navigate languages, regulations, and market fragmentation.
But why should you actually hire one? Let’s take a closer look at the benefits:
Benefits of Hiring an Advertising Agency in Europe
Here is what you gain when you work with the right European ad agency:
You Get Local Market Expertise
Europe’s diversity is staggering: over 24 official languages and countless regional nuances in culture, media channels and consumer behavior. A seasoned agency knows which messaging resonates where, helping you tailor campaigns to local tastes and avoid missteps.
You Save Time and Resources
Coordinating campaigns across multiple countries can quickly stretch your team thin. By outsourcing strategy, creative development, media buying and reporting, you free up internal resources and typically cut operational costs by 20-30%.
You Scale Farther and Faster
Whether you’re targeting one market or a dozen, an agency can roll out scalable campaigns that stay true to your brand. In fact, 84% of marketers say that localizing their content drives moderate to extremely positive revenue growth.
You Sidestep Costly Compliance Errors
European advertising regulations vary from country to country, and non-compliance is expensive: regulators levied roughly €5.88 billion in GDPR fines in 2025 alone. Partnering with experts ensures you follow each market’s rules and protect your reputation.
You Access Broader Capabilities
From digital and social media to traditional channels and PR, Europe’s ad industry is vast: some 447,000 firms employing over 1 million people. A full-service eurocentric agency gives you the flexibility to mix and match tactics for maximum impact.
Now that you know why partnering with a European agency is a smart move, let’s dive into the ones that stand out from the rest:
A Deep Dive into Each Top Advertising Agency in Europe
Here is a closer look at the top European advertising agencies, what they offer, and how they can help you navigate across European markets:
1. inBeat
inBeat is one of Europe’s go-to agencies for brands looking to level up their presence on social media.
They specialize in influencer marketing and paid media, helping online businesses get in front of the right audiences in a way that actually drives results.
What makes them stand out? Every project is tailored to fit the brand’s vibe and goals, and they work with the top 2% of content creators to make sure every piece of content hits the mark.
Because of inBeat’s strong relationships with top influencers, your brand gets real exposure to highly engaged audiences, helping you increase visibility and improve your return on ad spend (ROAS).
And they’re not just guessing what works. inBeat uses a data-driven approach to give you insights at every stage of the campaign, so you’re constantly optimizing and improving conversion rates.
One more thing: they’re pros at creating user-generated content (UGC) that builds trust and humanizes your brand. And with 79% of consumers saying UGC strongly influences their purchase decisions, it’s a smart way to increase engagement and drive results.
Case in point: Hurom’s story
Hurom was struggling with rising acquisition costs and low ROAS. Their ads were starting to feel tired and overly promotional, and they were leaning too heavily on discounts.
They teamed up with inBeat to shake things up. Together, they pivoted from sales-heavy messaging to a more meaningful, health-focused approach, highlighting how their products could support gut health, skin wellness, and other real-life concerns their customers cared about.
inBeat brought in a creative strategist to dig into UGC performance and fine-tune key elements like hooks, calls to action, and social proof.
Here the results:
- 36% drop in Customer Acquisition Cost (CAC)
- 2.5x boost in ROAS
- 60% decrease in CPA
Beyond the numbers, this shift made Hurom’s brand more relatable and trustworthy, leading to stronger engagement and deeper connections with their audience.
Industries: Mobile Applications, CPG and DTC brands, Retail, eCommerce, Agencies, Fashion, Food
Notable clients: New Balance, Deux par Deux, Linktree, Hopper, Nissan, Disney, Hurom
Key services:
- Digital Advertising
- Performance Creative Services
- Social Media Marketing
- UGC Creation
- TikTok and Instagram Marketing & Advertising
- Micro-Influencer and Nano-Influencer Marketing
- Paid Advertising
Reason to work with inBeat: inBeat harnesses the power of top-tier micro-influencers to create tailored and impactful social media campaigns, ensuring your brand achieves significant visibility and engagement with its target audience.
2. Web Tonic
Web Tonic is a European digital advertising agency that builds strategies around your brand, not the other way around.
You get fully customized plans, with content and ads tailored to fit your brand and speak to your audience - no copy-paste templates here.
They handle everything across Facebook, Instagram, TikTok, and LinkedIn, so your messaging stays sharp and consistent wherever your customers are.
With 500+ brands supported and over $100 million in results, they know how to deliver work that connects and converts.
You also get community management that keeps your tone and style natural, so your brand always feels authentic. 86% of businesses consider community management essential to growth and plan to increase investment in it this year
And the reporting? Clear, simple, and free of buzzwords, so you know exactly what’s driving results.
Industries: eCommerce, SaaS, B2B, Restaurants/Caterers, Building professionals, Home services, SMEs, Health, Spa & Wellness, Retail Sales, Legal Services
Notable clients: Toitures LV, Sync Productions, Cimex solution, Plomberial
Key Services
- Digital Marketing
- Advanced SEO Services
- PPC
- Social media ads
- Social media marketing
- Dedicated account manager
- Call tracking
- Call recording
- Google Analytics integration
- Google Search Console integration
- Monthly optimization
- Ad extensions
- A/B testing
- Competition analysis
- Live position monitoring
Reason to work with Web Tonic: They build ad strategies that actually reflect your brand and deliver results you can easily track.
3. Gaasly
Gaasly is a globally-minded digital marketing agency that helps brands expand across borders.
Their multilingual team works in more than 10 languages, making it easier to adapt SEO, PPC, social media, and e-commerce strategies for local markets.
They run short, focused “growth sprint” cycles where they plan, execute, and analyze in one to two weeks, so campaigns stay agile and responsive.
This approach delivers strong outcomes, like a 20x increase in monthly sales ROI for brands such as Tramdecor.
With a mix of data expertise and deep cultural knowledge, they position companies effectively in over 50 countries.
Industries: Technology, eCommerce, Retail, Education, Healthcare
Notable clients: n/a
Key services:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Email Marketing
- Conversion Rate Optimization
Reason to work with Gaasly: They combine fast-paced campaign cycles with local market insights to drive international success.
4. 360 Agency Europe
360 Agency Europe focuses entirely on sustainable advertising, working only with brands and government initiatives that meet strict ethical and environmental standards.
They collaborate with companies that follow environmental laws and respect international labor rights, keeping their client list aligned with their values. Consumers back that, 78% say living sustainably matters to them.
One of their standout projects, "Beyond Your Clothes" for the European Commission, raised awareness about the fast fashion industry’s impact and reached over 9.7 million people, far above the original goal.
Their integrated work covers both online and offline channels, keeping campaigns cohesive from start to finish.
Industries: Fashion, Technology, Consumer Goods, Automotive, Health and Wellness
Notable clients: n/a
Key services:
- Sustainable Branding and Marketing
- Creative and Media Strategy
- CSR and ESG Consulting
- Social Media Deployment
- Online Advertising
- Brand and Environmental Impact Consultancy
Reason to work with 360 Agency Europe: With offices in Berlin and Paris, they offer brand consultancy, creative and media strategy, and social media services to ensure consistent messaging.
5. Mediacharge
Mediacharge is a Munich-based performance marketing agency that knows how to run digital campaigns across different markets.
They’ve been at it since 2014 and now manage campaigns in more than 14 languages, helping brands enter new regions with the right local touch.
Their services cover PPC, SEO, conversion rate optimization, creative work, and strategic consulting, giving clients plenty of ways to strengthen their digital presence.
They focus heavily on creative testing and refining what works, making sure your marketing dollars are always used wisely.
Plenty of businesses trust them to level up their digital marketing efforts, and for good reason.
Industries: Finance, Food, Legal Advice, Veterinary, Travel & Tourism, Consulting Firms, Manufacturing, Transportation, Education, B2B SaaS, Fitness, Real Estate, HR & Recruiting, Construction, Retail, Consumer, Health & Beauty
Notable clients: Kodak, PTC Inc., Rex, WEGLOT, N-Able, Join the Crew
Key services:
- PPC Campaign Management
- Google Analytics Setup
- Social Media Management
- Conversion Rate Optimization
- Creative Development
- Strategic Consulting
Reason to work with Mediacharge: They bring strong international experience and a practical approach to scaling campaigns across markets.
6. Itero
Itero is a digital intelligence agency based in Riga and Tallinn, helping brands break into Central and Eastern Europe and the Baltics.
Their team knows these markets inside out, with some members working in the space since the late ‘90s.
They handle campaign localization, multilingual SEO, CRM integration, website design, marketing automation, and digital strategy, all tuned for the region.
Localization plays a major role in campaign success. Over 90% of consumers will skip a product if it’s not in their native language, so adapting content for each market directly impacts engagement and sales.
If you're looking to reach audiences in CEE, they’ll make sure your campaigns actually land the way they should.
Their local know-how saves you time and helps avoid the common mistakes brands make when entering new markets.
Industries: Technology, Retail, eCommerce, Health and Wellness, Real Estate, B2B, Fashion, Beauty
Notable clients: L'Aura Solutions, Breathe Aroma, Next Re
Key services:
- Content Localization
- SEO
- Google Ad Campaigns
- Website Design and Development
- Marketing Strategy Consultation
Reason to work with Itero: Itero is ideal for businesses looking to make a mark in the Central and Eastern European markets through tailored digital marketing strategies and deep localization expertise. Their approach ensures that your marketing efforts are culturally aligned and effectively executed.
7. BrainDonors
BrainDonors is a digital marketing agency out of Amsterdam, with extra offices in Sofia and Berlin, and a solid track record since 2019.
They’ve worked on 140+ projects for over 100 international brands and have helped bring in more than €270 million for their clients.
Their team loves digging into data and it shows, with results like a 337% jump in Instagram followers and 12 million+ paid impressions for Levi’s, plus huge wins like a 1000% traffic spike for K Line Europe.
The crew includes 22+ certified pros who actually know the platforms inside out, so nothing gets left to chance.
Industries: eCommerce, Real Estate, B2B Markets, Dental Services, Technology, Retail
Notable clients: Henkel, Bulgaria Group, Levi's, SmileUp, K Line Europe.
Key services:
- Social Media Marketing
- Google Ads & PPC
- Email Marketing
- Web Design & Development
- Content Creation
- Digital Strategy Consultation
Reason to work with BrainDonors: They deliver real wins for brands using a hands-on, data-focused team that knows how to get noticed.
8. Mintense
Mintense is a multilingual performance marketing agency with more than 15 years of helping brands expand across Europe.
They’ve worked on 200+ projects in 52 countries and run campaigns in 16 languages, with teams based in London, Verona, and Lille. On social media, posting in multiple languages can increase cross-border engagement significantly increasing information flow by around 13%, according to research on multilingual network behavior.
Their services cover international SEO, PPC across Google and Bing, plus social media marketing, always tailored to fit local markets.
They dive deep into each market to adapt campaigns so they actually connect with the right audience.
As official partners of Google Ads and Meta Ads, they know how to put the right tools to work and get solid results.
Industries: Retail, Technology, Automotive, Travel and Hospitality, Fashion and Luxury Goods
Notable clients: AOC, Philips, ABS, 3X Engineering
Key services:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Multilingual Campaigns
- Digital Strategy
Reason to work with Mintense: They bring hands-on experience and cultural know-how to help brands reach European audiences the right way.
9. TOP Agency
TOP Agency is a global marketing agency with a solid European presence, including an office in London.
They mix brand, data, content, and PR to build campaigns that actually stick with the audience.
Their process blends creative ideas with a test-and-learn mindset, so campaigns stay fresh and on point.
They’ve worked with brands like Bowflex on European outreach (7.6m value), helping drive awareness and educate the market on home fitness.
Industries: Technology, Healthcare, Consumer Goods, Education, Finance, Food & Beverage, Lifestyle
Notable clients: Microsoft, Milkbone, Postmates, Intel, Budweiser, Bowflex
Key services:
- Brand Strategy
- Content Marketing
- Digital Marketing
- Public Relations
- Market Research
Reason to work with TOP Agency: With expertise across 40+ marketing disciplines, they cover everything from consumer goods to tech, finance, and lifestyle.
10. MOJO Agency
MOJO Agency, is a Brussels-based creative agency that works with brands and organizations driving social and environmental change.
They run as a nonprofit and reinvest their profits into meaningful projects, like their “MOJO for Good” fund that supported BXL Refugees with €25,000 in pro bono work.
They also practice what they preach, using second-hand gear, offsetting their carbon footprint, and choosing sustainable ways to get around.
As Forbes puts it:
“The Gen Z mindset in business means brands deliver both value (price/quality/speed) and values (corporate action against sustainability, not corporate hype).”
Their work is creative and purpose-led, with campaigns like transforming hospital elevators for Fondation Saint-Luc and promoting LGBTQIA+ rights with ILGA-Europe.
Industries: Environmental Sustainability, Social Impact, Public Health, Education
Notable clients: ILGA Europe, Red Cross, OXFAM, Greenpeace, CO2logic
Key services:
- Branding
- Digital Marketing
- Strategic Communication
- Social Media Management
- Graphic Design
Reason to work with MOJO Agency: If you want to work with a team that cares about impact and creativity equally, they’re a solid pick.
11. Wolfgang Digital
Wolfgang Digital, is a Dublin-based digital marketing agency with more international awards than pretty much anyone else in Europe.
They’ve been at it since 2007 and have picked up 150+ awards, including Best Global PPC Agency and Best Large Integrated Agency in Europe.
Their team covers Paid Search, SEO, Social Media, and Email Marketing, all built on smart use of data and creative thinking.
Their work with Trend Micro boosted ROAS by 223% and brought in 72% more high-value leads by putting Google’s AI tools to good use.
On top of that, they give back by donating 1% of their revenue to reforestation in Ireland through their own Wolfgang Reforest program.
Industries: Retail, Technology, Finance, Education, B2B
Notable clients: Xero, Brown Thomas, Zurich, Intersport
Key services:
- PPC
- Social Media Marketing
- SEO Consult Services
- Content Marketing
Reason to work with Wolfgang Digital: They bring award-winning expertise and a proven track record across multiple channels, with a real commitment to sustainability.
12. Dark Grey Europe
Dark Grey Europe, is a B2B marketing agency out of Eindhoven with more than 50 years of experience under its belt.
They focus on channel marketing and work with international clients across 37 countries and 22 languages, covering both strategy and creative.
Their "Brand Navigator" process helps brands stay on track, from audits to stakeholder alignment to campaign planning, all tailored to fit the audience.
They know how to balance strategy with creative work, which makes them a solid choice for navigating complex global markets.
For companies looking to strengthen their brand across borders, they know what it takes.
Industries: Automotive, Healthcare, Chemicals, Technology, Consumer Goods
Notable clients: AXALTA, Boston Consulting Group, CAT, Fluke
Key services:
- Strategic Marketing Communications
- Creative Campaign Development
- Channel Marketing
- Branding and Identity
- Digital and Print Media Production
Reason to work with Dark Grey Europe: They bring decades of international B2B experience paired with a proven process for building campaigns that align with your brand.
13. Amazowl
Amazowl is a global Amazon marketing agency that helps brands get the most out of their Amazon presence across the UK, Europe, North America, and more.
They handle everything from SEO and A+ content to storefront design and PPC, making sure listings actually perform and stay consistent with your brand. And it shows Amazon reports that Basic A+ content can increase sales by up to 8%, while Premium A+ can deliver around a 20% lift
Their team knows how Amazon’s system really works and uses that insight to optimize content the way the platform wants to see it.
On top of the marketing side, they also offer Virtual Assistant services to manage catalogs, FBA operations, and support cases on Vendor and Seller Central.
Plans start at $500 a month, with a 14-day free trial if you want to test the waters first.
Industries: eCommerce, Retail, Consumer Electronics, Apparel, Health & Beauty, Food & Beverage
Notable clients: 7up, 686, Velcro Brand, Pepsi
Key services:
- Amazon SEO
- PPC Management
- Content Optimization
- Listing Translation
- Brand Protection
Reason to work with Amazowl: They cover both the marketing and operational sides of Amazon, helping brands manage the full channel with expert support.
14. Launch Performance Agency
Launch Online is a UK-based performance marketing agency with offices in Exeter and Bristol, known for award-winning paid media and CRO work.
They’ve been named Best PPC Agency in Europe two years running by the European Search Awards, which says a lot about the quality of their campaigns.
They specialize in paid media, conversion rate optimization, and data analytics, helping brands get real impact from their digital spend.
They helped IMSM boost sales-qualified leads by 80%, while cutting the cost per lead at the same time.
They’re also a Google Premier Partner and a B Corp, so they take both performance and responsibility seriously.
Industries: Retail, Technology, Healthcare, Education, Consumer Goods, B2B
Notable clients: IMSM, Argyll, Banham Security
Key services:
- Paid Search
- Social Media Strategies
- Paid Social
- Video Ads
- Display Ads
- Data Insights
- Conversion Rate Optimization (CRO)
Reason to work with Launch Online: They combine high-level paid media expertise with a strong ethical approach that supports both business results and social impact.
15. LOUD
LOUD Barcelona is a creative digital agency based in Barcelona, known for mixing branding, storytelling, content, and performance marketing into one clear strategy.
They’ve worked with more than 150 brands over the past decade, across all kinds of industries.
Their BSCP model (Branding, Storytelling, Content, Performance) keeps everything aligned, so campaigns actually connect with the right audience.
With a network across top cities in Europe and the US, they combine local knowledge with an international perspective to help brands compete in crowded markets.
Industries: Hospitality, Retail, Fashion, Beauty, Consumer Goods
Notable clients: Maisons du Monde, GAP, Nowadays, Montibello, Anita Gelato
Key services:
- Branding
- Website Design
- Photo and Video Production
- Social Media Management
- Digital Advertising
Reason to work with LOUD Barcelona: If you want a partner that can handle strategy, creative, and delivery all under one roof, these are your people.
16. HS Ad Europe
HS Ad Europe, is the in-house marketing agency for LG, running both digital and offline campaigns all across Europe.
They’ve got 9 offices in 7 countries, with a team of 120+ people making sure LG’s brand stays consistent and engaging across every market.
Their work covers creative content, media planning and buying, data analytics, strategic consulting, in-store management, and events.
They also lean on advanced ad-tech and data tools to build marketing strategies that connect with local audiences across the continent.
Their in-store team has rolled out brand experiences in more than 26 countries, blending online and offline elements to drive customer engagement.
Industries: Electronics, Consumer Goods, Automotive, Information Technology, Telecommunications
Notable clients: n/a
Key services:
- Digital Marketing
- Design Services
- Creative Solutions
- Media Strategy
- Data Analytics
- Customer Experience Enhancement
Reason to work with HS Ad Europe: They offer deep experience in building large-scale, integrated campaigns that connect with audiences across multiple European markets.
17. BeInfluence
BeInfluence is an influencer marketing agency based in Brussels, with offices in Paris and Antwerp, focused on connecting brands with nano and micro influencers.
Since 2017, they’ve built a network of 7,000+ creators and run more than 900 campaigns across 25 countries.
They work with influencers ranging from 1,000 to 10 million followers, giving brands plenty of options to tailor campaigns to the right audiences.
One highlight: they teamed up with the European Commission’s Green Deal, bringing in 19 creators to help promote climate neutrality goals alongside VP Frans Timmermans.
Industries: Fashion, Technology, Food and Beverage, Health and Wellness, Travel and Hospitality
Notable clients: Vinted, Carrefour, Lunch Garden, Paramount+
Key services:
- Influencer Campaigns Creation
- Content Creators Management
- Campaigns Monitoring
- Data Analytics and Reporting
- Event Management
Reason to work with BeInfluence: If you’re looking to drive engagement with authentic voices, this team knows how to make that happen.
18. STAiiRS
STAiiRS is a digital marketing agency based in France that helps Western brands connect with Chinese audiences through localized strategies.
They know their way around key platforms like Baidu, WeChat, Douyin, and Xiaohongshu, helping brands navigate the Chinese digital space with confidence.
Their multicultural team understands both European and Chinese markets, offering SEO, SEA, and social media advertising tailored to each client.
They supported ByteDance’s strategic partner in France with their first Douyin media activation, showing real hands-on expertise.
Industries: Fashion, Beauty, Technology, Consumer Goods, Healthcare
Notable clients: Armor, Dayuse, Milenia, Solvable, Fluigent, Galeries Lafayette
Key services:
- SEO (Search Engine Optimization)
- PPC (Pay Per Click)
- Social Media Advertising
- Digital Strategy
- Market Entry Services
Reason to work with STAiiRS: If your brand is looking to break into China or bridge both markets, they’ve got the right team to guide the way.
19. Simon
Simon is a multilingual digital marketing agency based in Narbonne, helping small and medium businesses get a professional online presence without a hefty price tag.
They offer web design, SEO, social media marketing, copywriting, photography, and graphic design, all set up to help you stand out online.
They know small businesses need flexibility, so they offer free consultations and are available every day from 7 am to 9 pm.
They focus on what will genuinely benefit the client's business, even if that means recommending traditional marketing methods over digital solutions.
As they state:
"If what will help your business most is a good old fashioned leaflet drop, then that’s what we will advise you to go for"
Industries: Retail, Hospitality, Services, Local Businesses
Notable clients: Shadow Focus Ltd
Key services:
- Website Design
- Creative Strategies
- SEO Strategy
- Social Media Marketing
- Graphic Design
- Copywriting
- Online Shop Development
Reason to work with Simon: They build affordable, user-friendly websites and marketing plans that fit small business budgets and schedules.
20. Crackerjack
Crackerjack is a full-stack digital marketing agency based in South Africa, working with clients across the UK, Europe, and beyond.
Founded in 1998, they take advantage of the favorable exchange rate to offer a wide range of services at rates that are hard to match locally.
Their team combines experienced strategists and dedicated account managers to keep campaigns running smoothly and results easy to track.
They handle it all: branding, marketing collateral, website development, and optimization, giving clients a complete solution in one place.
As of 2025, Crackerjack operates with a lean team of 9 employees and reports an annual revenue of approximately $1.2 million.
Industries: Hospitality, Tourism & Travel, Healthcare, Pharma, eCommerce, Manufacturing, Professional Services, Property Management
Notable clients: Bay Projects, Carara Agro Processing, CompRisk, Daylight Lighing
Key services:
- Digital Marketing & Advertising
- Website Design and Optimization
- Social Media Management
- Content Creation and Strategy
- Lead Generation and Marketing Automation
- Brand and Creative Services
Reason to work with Crackerjack: They deliver a full-service marketing team for what it would cost to hire a single employee in many markets.
21. The Goat Agency
The Goat Agency is a London-based influencer marketing shop known for being one of the fastest-growing agencies in Europe, according to Adweek.
They run campaigns in 70 countries and 38 languages, blending data with creative ideas to get real results for their clients.
With a CRM that tracks over 60,000 influencers, they target the right audiences and keep a close eye on campaign performance.
Their work for Dell, for example, pulled in 168 million impressions and more than 229,000 clicks.
The team is huge: over 400 social experts working out of the UK, USA, and Asia-Pacific, so they handle campaigns end-to-end on Instagram, TikTok, YouTube, and Twitch.
Industries: Automotive, Beauty, Fashion & Retail, Food & Beverage, Technology & Apps, Gaming, Luxury
Notable clients: Wayfair, Dell, Pernod Ricard, Audi, Superdrug, Uber Eats
Key services:
- Influencer Marketing
- Paid Social Media Advertising
- Creative & Social Strategy
- Content Production
- Сreative Strategies
- Social Commerce
Reason to work with The Goat Agency: They offer massive reach, tight influencer targeting, and proven results for brands looking to make an impact across multiple markets.
22. Saatchi & Saatchi
Saatchi & Saatchi is part of one of the world’s most iconic ad networks, built on the bold idea that “Nothing is Impossible.”
Founded in 1970, the agency quickly became the biggest in the UK, and later the world, and now operates within Publicis Groupe with 114 offices worldwide in 67 countries and a team of over 6,500 employees.
They’ve got a long track record of delivering standout campaigns that blend creative ideas with data-driven thinking.
One example: their “Sea Hero Quest” project for Deutsche Telekom picked up nine Cannes Lions for its smart use of creativity and insight.
Industries: Consumer Goods, Health and Wellness, Technology, Automotive, Finance
Notable clients: John Lewis, Deutsche Telecom
Key services:
- Advertising
- Digital Strategy
- Branding and Identity
- Creative Production
- Media Planning and Buying
Reason to work with Saatchi & Saatchi: With that kind of global reach and creative firepower, they’re built to handle big, complex campaigns across markets.
23. BBH London
Bartle Bogle Hegarty (BBH) is a global creative agency founded in London in 1982 by John Bartle, Nigel Bogle, and Sir John Hegarty.
They now operate out of key cities like London, New York, Singapore, Shanghai, Mumbai, Stockholm, and Los Angeles, with a team of over 1,000 people worldwide.
Their philosophy, “When the world zigs, zag,” pushes brands to stand out by doing things differently.
That mindset has led to iconic campaigns like “Vorsprung durch Technik” for Audi, “Keep Walking” for Johnnie Walker, and “The Axe Effect” for Axe.
Their work consistently earns industry praise, including being named IPA Effectiveness Company of the Year in 2018.
Industries: Consumer Goods, Entertainment, Fashion, Technology, Automotive
Notable clients: TESCO, Tinder, Sentosa
Key services:
- Creative Advertising
- Strategic Brand Planning
- Media Buying and Planning
- Data Analytics
- Digital Transformation
- Innovative Marketing Strategies
Reason to work with BBH: They turn bold creative ideas into campaigns that leave a lasting mark on audiences worldwide.
24. VMLY&R London
VML is a global creative company formed in 2023 after Wunderman Thompson and VMLY&R merged under WPP.
They now have a team of over 30,000 employees working across 64 markets, combining brand experience, customer experience, commerce, and enterprise solutions.
Their campaigns blend creativity with cultural relevance, like “Mayo Cat” for Hellmann’s, which ran during the 2024 Super Bowl, and “The World Needs More Santas” for Coca-Cola.
VML’s expertise has earned them recognition as a Leader in Forrester Wave™ reports for both Commerce Services and Marketing Creative and Content Services.
Industries: Consumer Goods, Healthcare, Technology, Financial Services, Retail
Notable clients: General Mills, Coca-Cola, Sherwin-Williams
Key services:
- Brand Strategy
- Creative Development
- Digital Transformation
- Data Analytics
- Media Solutions
Reason to work with VML: For brands looking to deliver standout creative that resonates across markets, they bring serious capability and scale.
25. Mindshare
Mindshare is a global media agency network with 10,000 professionals working in 86 countries, focused on driving sustainable business expansion for clients.
They’re part of GroupM under WPP and handle more than $17.8 billion in billings, delivering media solutions that mix data science, behavioral insight, and ethical media choices.
In 2024, they were ranked the #1 Media Agency in the WARC Media 100, with their New York office at the very top and Mumbai ranked fifth worldwide.
One standout campaign: “Monty” for Foxtel, where AI predicted over 1,800 cricket wickets and helped deliver double-digit weekly sales increases.
Industries: Automotive, Consumer Goods, Entertainment, Finance, Technology
Notable clients: AXE, Snapdragon, SBI, Endesa
Key services:
- Media Planning and Buying
- Digital Strategy
- Content Creation
- Data Analytics
- Marketing Consultancy
Reason to work with Mindshare: For brands that want big agency resources with a focus on ethical, data-driven results, Mindshare fits the bill.
26. Jung von Matt
Jung von Matt is an independent global creative agency based in Hamburg, founded in 1991 by Holger Jung and Jean-Remy von Matt.
They’ve grown to 39 offices in 10 countries, with a team of over 1,300 people representing 41 nationalities.
JvM covers all the bases, handling creative and marketing communications across every channel and discipline.
They’re known for their specialized units too, JvM IMPACT leads on data-driven strategy and paid media, while JvM TECH focuses on user-centric design and digital product work.
JvM MUSIC brings an extra layer, delivering award-winning music and sound campaigns that keep brands memorable.
Industries: Automotive, Consumer Electronics, Fashion, Food and Beverage, Sports, Retail, eCommerce
Notable clients: Adidas, BMW, Bosch, Hyundai, MINI
Key services:
- Creative Advertising
- Brand Strategy
- Digital Marketing
- Social Media Campaigns
- Integrated Marketing Communications
Reason to work with Jung von Matt: They mix creativity and innovation across digital, media, and sound to deliver standout campaigns at global scale.
27. ROAST
ROAST is a London-based performance media agency known for data-driven, integrated strategies that cover both digital and traditional marketing.
They’re part of the independent TIPi Group and offer a wide range of services, including SEO, PPC, paid social, programmatic, Amazon marketing, mobile, CRM, and customer experience solutions.
Their team uses proprietary tech and in-house tools to handle complex campaigns, focusing on maximizing Return on Ad Spend for each client.
That innovative approach has earned them awards like “Best Digital Agency” from The Drum Agency Business Awards and “Most Effective Agency” at the Performance Marketing Awards.
For example, they helped Experian boost Money Comparison clicks by 117% over two years.
Industries: Retail, Technology, Finance, Healthcare, Entertainment, Automotive
Notable clients: Experian, Mercedes-Benz, GoCompare, HomeInstead, Hyperoptic
Key services:
- Paid Social Media Services
- PPC
- SEO
- Content Marketing
- Data Analytics
Reason to work with ROAST: They bring technical know-how and award-winning strategies to deliver strong results for high-performing brands.
28. Our Own Brand
Our Own Brand (OOB) is a social-first creative agency out of London, founded in 2018 and already working in 31 countries with more than 130 clients.
They focus on turning brands into real communities through social media marketing, branding, content creation, influencer partnerships, and paid media.
OOB knows how to get results: one client saw a 271% jump in followers and a 199% boost in engagement, plus they hit 3.1 million views and reached 700,000 users in just three months.
They’ve picked up some solid recognition too, landing on the Top 10 Social Media Agencies list from Startups.co.uk and taking home Clutch Champion Agency status in 2024.
Industries: Fashion, Beauty, Lifestyle, Technology, Hospitality, B2B, Retail, eCommerce
Notable clients: CAT, P&G, O'Neill, Zagg
Key services:
- Social Media Management
- Brand Strategy
- Content Creation
- Digital Marketing
- Campaign Management
Reason to work with OOB: They deliver community-driven campaigns that turn brands into active players on social, with the results to back it up.
29. Boondoggle
Boondoggle is a creative and customer experience agency out of Leuven, Belgium, with a team of over 60 pros.
Started in 2001 as one of Belgium’s first digital agencies, they’ve grown into a full-service shop focused on building strong brands.
In 2023, Boondoggle joined forces with Havas Creative Brussels to become Boondoggle Havas, giving them a spot in the global Havas network while keeping their independent vibe.
Their work stands out, like winning a Eurobest Gold Award for Creative Data Storytelling, thanks to a mix of fresh ideas and solid teamwork.
Industries: Banking, Pharmaceutical, Education, Non-Profit Organizations, Consumer Goods, Sport
Notable clients: Opel Finance, Sporty, Fonds Verhelst
Key services:
- Brand Strategy
- Digital Innovation
- Content Creation
- Data Analytics
- User Experience Design
Reason to work with Boondoggle: They live by the philosophy “Together Beyond,” which is all about pushing boundaries and delivering standout brand experiences.
30. LONDON ADVERTISING
LONDON ADVERTISING is a global communications agency based in London, known for delivering “Legacy Ideas”, branded concepts that are built to last.
Started in 2008 by Michael Moszynski and Alan Jarvie, they’ve run campaigns in more than 135 countries, reaching further than many big agency networks.
Their “Brand Hothouse” process brings all the right people together to nail down a long-lasting brand idea that solves both today’s needs and tomorrow’s goals.
Their “I’m a Fan” campaign for Mandarin Oriental brought in over 100 A-list celebrities (all unpaid), and the hotel group saw an 800% jump since it launched.
Industries: Luxury Goods, Travel and Tourism, Non-Profit Organizations, Consumer Electronics, Financial Services
Notable clients: Mandarin Oriental, Virtuoso, Air Transat, Crime Stoppers International, H Moser
Key services:
- Global Advertising
- Brand Strategy
- Creative Development
- Media Planning and Buying
- Digital Marketing
Reason to work with LONDON ADVERTISING: They believe big ideas should last, not just make a quick splash, and their track record shows it.
31. All Around Digital
All Around Digital is an independent digital marketing agency out of Oviedo, Spain, that specializes in international strategies for lead gen and eCommerce brands.
Since 2016, they’ve offered services like SEO, paid media, content strategy, CRM automation, and web analytics, all handled by a multilingual team that gets localization and compliance right for different European markets.
One of their wins: working with Bupa Global to roll out international SEO across nine Spanish-speaking domains, driving a 270% year-over-year jump in organic impressions and a 105% boost in organic clicks.
They put transparency and cost-efficiency first, helping brands expand without unnecessary spending or surprises.
Industries: eCommerce, Technology, Healthcare, Retail, Hospitality, B2B
Notable clients: Vivara, CJ Wildlife, Bupa Global
Key services:
- SEO & Content Strategy
- Paid Media Management
- CRM and Marketing Automation
- Multi-lingual PPC
- Data Analytics and Dashboard Reporting
- Ecommerce Marketing
Reason to work with All Around: Choose All Around Digital to navigate the complexities of European markets precisely. Their strategic prowess and localized insights ensure your digital marketing campaigns are impactful and compliant.
What to Look For When Selecting the Ideal European Advertising Agency
Not all agencies are the same. Here’s what separates a solid European agency from the “just okay” ones:
1. Look for Deep Local Expertise
Success in Europe depends on local understanding. Campaigns in Italy look nothing like those in Denmark.
The right agency adapts strategies for each market. Look for teams that:
- Build native campaigns for France's Leboncoin, Germany’s STRÖER, or Italy’s Mediaset.
- Understand the difference between Scandinavian minimalism and Southern European emotional storytelling.
- Use transcreation to preserve brand voice across languages, rather than relying on direct translation.
Ask them:
- “Can you walk me through a campaign you’ve adapted for multiple European markets?”
- “Which region-specific platforms (like La Repubblica, Rakuten TV, or Prisa) do you frequently work with?”
2. Choose an Agency That Understands European Advertising Laws
European advertising is tightly regulated. The best agencies embed compliance into their creative and media planning, not tack it on later.
Top firms:
- Handle GDPR consent flows for every market: from double opt-ins in Germany to cookie banner design in France
- Localize ePrivacy Directive enforcement to fit Dutch, Spanish, or Belgian interpretations
- Align influencer and video ads with Audiovisual Media Services Directive (AVMSD) rules, from YouTube pre-rolls to TikTok UGC partnerships
- Design promotions that comply with the Omnibus Directive on transparent pricing and the Unfair Commercial Practices Directive (UCPD) on misleading claims
Ask:
- “How do you apply GDPR, ePrivacy, and AVMSD in your campaigns?”
- “Do you have processes to check EU-wide offer and price regulations?”
3. Select a Team That Can Handle Operational Complexity
Europe’s not just diverse in culture; it’s operationally fragmented, too. The right agency knows how to work across currencies, regulations, and billing systems.
Look for signs they:
- Invoice in multiple currencies and comply with local VAT regimes (reverse charges, OSS, etc.)
- Understand publisher preferences in local markets, such as direct buys in CEE and DACH regions where programmatic still lags
- Offer multi-market campaign rollouts with consolidated reporting and EU-compliant contracts
Ask:
- “How do you manage VAT and invoicing across multiple European countries?”
- “Can you walk me through how you handle direct media buys in markets with limited programmatic access?”
4. Prioritize Cultural Fluency and Multilingual Production Capabilities
Cultural understanding plays a central role in European advertising. Campaign effectiveness depends on the agency’s ability to adapt tone, visuals, and messaging for each market’s values and preferences. Humor in the Netherlands, emotional storytelling in Spain, or minimalist design in Sweden all require a localized approach.
Strong agencies:
- Hire native creatives or market leads in each region.
- Know how to tailor visual design, tone, and CTA framing for German, French, Nordic, or Balkan audiences.
- Deliver high-quality multilingual video, display, and social assets without compromising creative integrity.
Ask:
- “Do you have native creatives or account managers for each market we plan to target?”
- “Can you show us how you adjusted creative tone or visual design based on cultural feedback?”
5. Ask About Their Performance Across EU Digital Channels
Europe has a fragmented media ecosystem with varying digital penetration and platform preferences. Meta and Google dominate, but local social networks, retail media platforms, and CTV are rising fast, especially in Germany, France, Spain, and the Nordics.
Top agencies:
- Combine EU-wide programmatic buying with local platform strategies
- Run campaigns across Rakuten TV, Zalando Marketing Services, Teads, or Vodafone’s ad network
- Understand regional performance trends like influencer fatigue in the Nordics or TikTok growth in Eastern Europe
Ask:
- “Which European-specific digital channels have you seen the best ROI on?”
- “Do you tailor media mix models for regional differences in CTV, social, and retail media use?”
6. Prioritize Agencies With Pan-European Measurement Expertise
Cross-border campaigns are hard to measure. Agencies must align KPIs across markets, balance online/offline attribution, and factor in privacy-safe tracking post-cookie.
The best agencies:
- Use consent-based tracking setups that meet both GDPR and local authority expectations.
- Offer pan-European dashboards with rollups and market-level granularity.
- Understand how to tie local engagement (e.g., QR scans in Italy) to EU-wide goals (e.g., conversions or leads).
Ask:
- “How do you unify campaign reporting across fragmented European data sources?”
- “What tracking and attribution methods do you use in high-regulation countries like Germany or Austria?”
Use this Advertising Agency Selection in Europe Checklist to spot the real contenders.
Wrapping Up
We’ve just walked through 31 of the top advertising agencies in Europe, looking at what they do best, the industries they serve, and some of their standout clients.
Now you’ve got a good sense of how these agencies can really boost your marketing, whether it’s through creative ideas or sharp market know-how.
They can help take your brand to the next level with the kind of expertise and resources that really make an impact across Europe.
And while every business has different needs, one agency that really shines overall is inBeat.
They’re known for fresh, innovative strategies that work especially well in fast-moving markets.
Plus, they’re great at adapting to different business models, making sure your message truly connects with your audience.
Before you pick an agency, take a moment to think about what your brand really needs.
Finding the right fit will go a long way in helping your campaigns succeed.
P.S. Want even more agency ideas? Check out our guide to the Best Digital Marketing Agencies, perfect if you’re thinking beyond Europe.
Frequently Asked Questions
How much does digital advertising cost in Europe?
Digital advertising costs in Europe vary based on country, platform, and campaign scope. For instance, in France, the average cost of an advertising campaign across all media is approximately €8,467. Digital display campaigns average around €5,078, while social media campaigns can reach €11,842. Costs can be higher in countries like the UK and lower in Eastern European markets.
What’s the difference between a global marketing agency and a Eurocentric advertising agency?
A global agency runs campaigns worldwide, often with centralized strategies. A Eurocentric agency focuses on Europe, they know how to localize for different European markets and cultural nuances.
Why should you hire a Eurocentric advertising agency?
Because Europe is not one-size-fits-all. A Eurocentric agency helps you adapt campaigns by country, avoid common pitfalls, and get better results in each market.
Are Eurocentric advertising agencies worth it?
Yes, if Europe is a key growth region for you. They bring local expertise, understand market fragmentation, and help you optimize spend across multiple countries.
How do I choose the best advertising agency in Europe?
Begin by listing your goals and markets, then shortlist agencies with proven results there. Check case studies, ask about tools and metrics, and don’t be afraid to run a test campaign first. If you want a great starting point, inBeat is a smart choice, they blend European know-how with performance-driven campaigns.
