Author

Daniel Cruz

Co-founder and Chief Creative Officer, Fieldtrip

Daniel Cruz is Co-founder and Chief Creative Officer at Fieldtrip, where he leads creative and brand across the network. He co-founded inBeat and, as a designer by training, sets the standard for the creative team's work. He writes about craft, creative leadership, and brand quality.

Trusted by:Disney, New Balance, Nordstrom, Nestlé, Pinterest, YouTube, Linktree

Based in Montreal, Canada

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Creative Direction, Brand Strategy, Brand Identity, Graphic Design, Art Direction, Creative Strategy

Daniel Cruz co-founded inBeat Agency and now serves as Chief Creative Officer at Fieldtrip, where he leads creative and brand strategy across the network. Trained as a designer at Université du Québec à Montréal, he approaches creative leadership from a design-first perspective, and he built the creative team and the hiring standards behind it. He owns Fieldtrip's brand identity and sets the bar the network's creative work is held to, spanning creative strategy, design, and art direction. His writing focuses on the craft of design, what effective creative leadership looks like inside a growing agency, and why consistent brand quality compounds over time. He is based in Montreal, Canada.