Phone Loops
How Phone Loops Increased Their Content Production While Reducing Their Costs Through inBeat Agency
Phone Loops is an online DTC brand in the phone accessory niche. They came to us intending to create branded content through influencers that they could repurpose throughout their other marketing channels.
300+
Unique Content Pieces
250k+
Unique Engagements
80%+
Increase in ROAS
“The content we got from inBeat was second to none. Their influencers blew our expectations out of the water, and provided our team with content that builds trust and converts.”
JP Brousseau, CEO
Challenges
Creating content that stands out and converts.
JP created Phone Loops 5 years ago out of a frustration for phone dropping. Fast forward to today, he now operates a lean multi seven-figure business with a healthy 25% YoY growth.
The Phone Loops team reached a point where they wanted to scale their paid and earned media (Facebook ads and email marketing). The biggest issue they faced was creating content that converts and conveys trust while keeping their costs in control.
They came to us seeking a consistent content engine to power their growth. They wanted unique content from a diversified set of influencers.
Solution
Creative Brief
Phone Loops wanted to display their product in various tones and different everyday lifestyle activities.
Influencer Casting
Phone Loops wanted to cast diverse influencers from different backgrounds to display their product in many unique situations.
Rechanneling
Phone Loops wanted to repurpose some of the content created to test different angles through their paid advertising and email marketing.
Some Creations
“We don’t have, nor do we want an in-house content production team. We rely on vendors to keep our business lean. inBeat delivered exactly what we were looking for.”
Antoine Brousseau, COO
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