11 Pillars of a Strong Customer Acquisition Strategy

Ioana Cozma
April 17, 2024
February 2, 2024
If you’re here, you already know that customer acquisition entails gaining prospective customers.

And these prospects need to be high-quality so you can obtain more qualified leads that convert into buyers.

So, regardless of your customer acquisition strategy, your customers’ journey will follow five steps:

  • Awareness
  • Interest
  • Consideration
  • Conversion
  • Retention

That’s the customer acquisition funnel.

This guide shows you how to build a successful customer acquisition strategy to move your prospects seamlessly through this funnel.

We’ll take you through:

  • 11 step-by-step pillars to follow
  • Real success examples and insider stories
  • Pro tips

Keep reading below.

Pillar 1: Targeted Marketing

Targeted marketing is essential at all stages of the customer acquisition funnel.

Solid targeting allows you to reach the right audience with the right message.

Basically, you’re more persuasive, so your prospects take the desired step(s) through the funnel.

But to obtain solid targeting, you need quality data.

1.1. Market Research

Don’t skip the market research stage. Doing it thoroughly will streamline your entire acquisition campaign and prevent wasted time and money.

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