NielsenIQ

How NielsenIQ slashed CPAs by 75% with inBeat.

 

Downloads/Month

%

Reduction in CPA

The Challenge

When NielsenIQ re-released Unroll.me, an inbox decluttering app, they wanted to quickly grow their userbase through social media buying.

THE SOLUTION

A media-buying strategy built on a scalable user-generated content strategy.

Process

1. Define unique selling propositions and target personas.

2. Cast creators and create content that aligns with our strategy.

3. Analyze, test, and optimize our creatives.

4. Brainstorm new ideas with our top creators

5. Scale horizontally to other vertical video platforms (Snapchat, Instagram and Youtube).

Start your influencer campaign today.

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