NielsenIQ
How NielsenIQ slashed Paid Media CPAs by 75% with inBeat with a creative UGC strategy using TikTok ads.
Downloads/Month
%
Reduction in CPA
THE CHALLENGE
When NielsenIQ re-released Unroll.me, an inbox decluttering app, they wanted to grow their userbase through social media buying quickly.
CONTENT CREATION
inBeat Agency used its network of micro-influencers and content creators to create genuine, high-quality visual assets usable on TikTok Ads.
THE SOLUTION
A media-buying strategy built on a scalable user-generated content strategy.
Process
1. Define unique selling propositions and target personas.
2. Cast creators and create content that aligns with our strategy.
3. Analyze, test, and optimize our creatives.
4. Brainstorm new ideas with our top creators
5. Scale horizontally to other vertical video platforms (Snapchat, Instagram and Youtube).
THE RESULTS
100k+ App Installs per month and an overall CPA reduction of 75% across all major paid media platforms.
- Budget Allocation: 37%
- CPA Reduction: -91%
- Budget Allocation: 50%
- CPA Reduction: -83%
- Budget Allocation: 2%
- CPA Reduction: NA
- Budget Allocation: 10%
- CPA Reduction: -32%
- Budget Allocation: 1%
- CPA Reduction: NA
Start your influencer campaign today.
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