What is Performance Creative in Advertising?

Ioana Cozma
May 21, 2024
December 29, 2023

Performance creative means following a data-driven advertising approach.

The problem with creativity is that it’s not measurable – or very profitable.

As a performance advertising agency, we have tested results-oriented ways of developing better-performing creative assets.

In this article, we’ll share our experience, insider stories, and in-house frameworks to help you set up your own performance creative.

Let’s dive right in.

TL;DR:

  • Data-driven approach: Performance creative is a data-driven advertising method focusing on measurable outcomes like conversions and sales, unlike traditional advertising which focuses on brand awareness and identity.
  • Performance creative vs. traditional advertising:some text
    • Performance creative: Targets specific outcomes using digital channels, with continuous optimization based on real-time data and audience feedback.
    • Traditional advertising: Aims for long-term brand positioning, using mass media channels and general messaging.
  • Key aspects of performance creative:some text
    • Measurability and optimization: Success measured through conversion rates and ROI; continuous testing and optimization.
    • Channels used: Primarily digital channels (social media, email, websites) for targeted and personalized ads.
    • Creative flexibility and personalization: Allows rapid adaptation based on audience interaction; includes A/B testing.
    • Data-driven approach: Involves extensive use of data in campaign adjustments and decision-making.
  • The 5 Ts framework: A structured approach involving Targets, Technology, Tests, Tracking, and Tune-up for effective and efficient campaigns.
  • Application in video advertising: Leveraging data for targeted messaging, personalization, dynamic content, and A/B testing in video ads.
  • Collaboration between creativity and data: Combining creative design with data-driven marketing for optimal results. Involves education, communication, integration of data insights, creative optimization, and fostering a culture of experimentation.
  • Goal setting and performance tracking: Setting clear, measurable objectives aligned with business goals and using analytics tools for continuous monitoring and adjustment.
  • Multivariate testing: Testing multiple variables simultaneously to optimize advertising campaigns.

Performance Creative vs Traditional Advertising [The Evolution and Differentiation]

Tl;dr: Performance creative is a data-driven marketing approach, whereas traditional advertising entails more creativity and intuition. However, every performance creative element is dictated by your strategic goals to boost conversions and engagement rates.

Now, let’s see these details in more depth:

What Is Performance Creative vs Advertising?

  • Performance Creative: This type of advertising is data-driven and focuses primarily on achieving specific, measurable outcomes, such as conversions, click-through rates, or sales. It is highly targeted and often personalized to the audience. Performance creatives are designed to prompt immediate action from the viewer.
  • Traditional Advertising: On the other hand, traditional advertising aims more at building brand awareness and establishing brand identity. It’s less about immediate conversions and more about long-term brand positioning. It often uses mass media channels like TV, radio, and print, and the messaging is more general, catering to a broad audience.

Measurability and Optimization

  • Performance Creative: Here, the success of each ad is closely monitored through metrics like conversion rates, ROI, and engagement rates. The creative elements (such as copy, design, and call-to-action) are continuously tested and optimized based on real-time data and audience feedback.
  • Traditional Advertising: Traditional ads are harder to measure with precision. Metrics like reach and frequency correlated with the number of sales don’t provide the immediate and direct feedback loop that digital platforms offer. Thus, optimizing traditional creatives based on performance metrics is more challenging.

Channels Used

  • Performance Creative: Primarily uses digital channels such as social media, search engines, email, and websites. These platforms provide a wealth of data that can be used to tailor and target ads more effectively.
  • Traditional Advertising: Utilizes channels like print media, television, radio, and billboards. These mediums offer a wide reach but lack the ability to personalize and target narrowly.

Creative Flexibility and Personalization

  • Performance Creative: Highly flexible and can be quickly adapted or personalized based on audience interaction and feedback. This includes A/B testing different versions of an ad to see which performs better.
  • Traditional Advertising: Typically more static and not easily personalized. Once a TV commercial or print ad is released, it can’t be altered without significant additional investment.

Basically, the world of traditional advertising is perfectly depicted in Mad Men.

And ads like Nike’s:

Conversely, performance creatives start from highly accurate research. You can A/B test and publish different ads targeting different audience segments and then zero in on the highest-performing ones.

Insider story: Greenpark Sports App

That’s what we did for Greenpark. Before launching their new app, the brand wanted to generate awareness and acquire new users.

The problem is that many big industry players have huge budgets.

We analyzed Greenpark’s market, competitors, and target audience. We also strived to understand their ethos.

We tested various creative concepts, scripts, hooks, and CTAs using this data. The performance-based UGC content we created decreased their CPAs, increased audience retention, and helped Greenpark scale their budget to 3X.

Data-Driven Approach

Performance creative advertising entails following the data and adjusting your campaign accordingly.

We do that at inBeat extensively and we’ll teach you how to do it as well.

Let’s dive into the role of data and analytics in shaping creative decisions in advertising, along with some examples of how data is utilized in creating targeted campaigns.

Insider Story: Cold-Press Juicer Company Hurom

*Disclaimer: This story was supposed to be used later to reinforce the theoretical steps, but this writer is excited and needs to brag.

The Hurom brand is a great success story for inBeat.

Problem: The juicer machine company relied heavily on promotions and discounts before reaching out to inBeat.

Solution: We discovered its audience is interested in healthy living. We then helped the company build a “health-focused” creative strategy. And we used influencers to personalize the message for difference audience segments.

We then used data analysis to track the marketing performance over time and A/B testing to improve the ad creatives generated.

Results: These performance-optimized UGC creatives brought Hurom:

  • 65% lower CPAs
  • 36% lower CACs
  • 2.5x more ROAS

Here are some of our influencers-created content:

Role of Data and Analytics in Creative Decisions

  • Target audience identification: Data analytics helps advertisers understand who their audience is. This includes demographic information, interests, behavior patterns, and more. Analyzing this data allows you to tailor your messaging and design to resonate with the intended audience.
  • Personalization: With data, ads can be personalized to a high degree. This might mean creating different versions of an ad for different audience segments, each tailored to their specific preferences and behaviors.
  • Performance tracking and optimization: Data allows tracking of how well an ad performs. Digital advertising metrics like click-through rates, conversion rates, and engagement levels inform creatives about what works and what doesn’t, enabling you to optimize future campaigns.
  • Predictive analysis: Advanced analytics can predict trends and consumer behaviors, helping advertisers stay ahead of the curve. This predictive insight can guide the creative process, ensuring the content remains relevant and impactful.
  • A/B testing: Data enables A/B testing where two versions of an ad are compared to see which performs better. This empirical approach ensures that creative decisions are based on what actually resonates with the audience.
  • Content relevance: Data analysis helps understand the context and environment in which the audience will see the ad. This includes the advertising platform, the time of day, and even current events, ensuring the creative is relevant and timely.

Examples of Data Utilization in Targeted Campaigns

We already have the Hurom example above, but your brand may have different needs. Here’s how you can use the same tactics across different channels and advertising campaigns:

  • E-commerce retargeting: An online retailer analyzes customer browsing data on their site. They use this to create retargeting ads that show specific products customers viewed but didn’t purchase, often including a time-limited discount to encourage immediate action.
  • Social media targeting: A fitness app uses data from social media platforms to identify users interested in fitness and wellness. They create personalized ad campaigns showcasing user testimonials and workout features that align with their target demographic’s interests and fitness levels.
  • Email marketing campaign segmentation: A travel agency analyzes past booking data and customer preferences. They segment their audience into groups based on preferred destinations and travel styles, sending customized email newsletters with tailored travel packages and offers.
  • Seasonal advertising: A beverage company uses sales data from previous years to identify seasonal trends. They design their summer ad campaign to present refreshing outdoor scenes in their marketing materials, aligning with the increased summer sales of certain drinks.
  • Geo-targeted advertising: A restaurant chain uses location data to create geo-targeted ads. These ads promote the nearest restaurant branch and feature popular menu items in that specific region.

The Five TS Framework

Tl;dr: The Five Ts framework provides a structured approach to performance advertising, ensuring that campaigns are targeted, technologically advanced, thoroughly tested, accurately tracked, and continuously tuned for optimal performance. This methodology helps create more effective and efficient advertising campaigns responsive to the ever-changing digital landscape.

Let’s explore the “Five Ts” framework, a comprehensive performance creative advertising approach. This framework involves Targets, Technology, Tests, Tracking, and Tune-up, each playing a crucial role in the effectiveness and efficiency of advertising campaigns.

And yes, we use it in our advertising campaigns extensively, too.

1. Targets

Targets refer to the specific audience segments the campaign aims to reach. This involves:

  • Identifying audience: Understanding who the target audience is, including their demographics, interests, behaviors, and preferences.
  • Segmentation: Breaking down the audience into smaller, more specific groups to effectively tailor messages.
  • Goal setting: Establishing clear objectives for what the campaign aims to achieve with each target group, whether it’s brand awareness, lead generation, sales, or customer retention.

2. Technology

Technology encompasses the tools and platforms used to create, deliver, and manage advertising campaigns. This includes:

  • Ad tech platforms: Utilizing platforms like Google Ads, Facebook Ad Manager, or programmatic advertising networks.
  • Creative tools: Employing software for designing and creating ad content, such as Adobe Creative Suite or Canva.
  • Integration: Ensuring these technologies work seamlessly together and integrate with other systems like CRM or analytics tools.

3. Tests

Tests are about experimenting with different aspects of advertising to find out what works best. This involves:

  • A/B testing: Comparing two versions of an ad to see which one performs better in terms of engagement, clicks, or conversions.
  • Multivariate testing: Testing multiple variables in an ad simultaneously to understand how different elements interact with each other. We’ll explain this in more depth in the latter section of this article.
  • Creative experimentation: Trying different creative approaches, messaging, and visuals to see what resonates most with the audience.

4. Tracking

Tracking is the measurement and analysis of the campaign’s creative performance over time. Key components include:

  • Metrics and KPIs: Defining key performance indicators (KPIs) and metrics to monitor, such as click-through rates, conversion rates, and ROI.
  • Data analysis: Regularly analyzing data to gain insights into campaign performance, audience behavior, and the effectiveness of different ad elements.
  • Feedback loop: Using the insights gained from tracking to inform future campaigns and make data-driven decisions.

5. Tune-up

Tune-up refers to the ongoing optimization and refinement of campaigns based on data and insights gained from tracking and testing. This includes:

  • Optimizing campaigns: Making adjustments to improve campaign performance, such as changing targeting parameters, ad creatives, or bidding strategies.
  • Learning and evolving: Incorporating learnings from current and past campaigns to continually enhance future advertising efforts.
  • Staying agile: Being ready to pivot strategies based on market changes, new trends, or emerging technologies.

Insider story: Genomelink

Genomelink is a free app that tells people about their ancestry.

Problem: When they came to us, Genomelink was facing increased CPAs, ad fatigue, and tighter CAC goals. Their old image/carousel ads were quickly dying on content-hungry platforms like TikTok. And the economic conditions tightened their budget.

Research: We examined their product, audience, and competitors to identify an opportunity. We found that other similar apps don’t give people in-depth ancestry info, whereas Genomelink can even discover specific preferences and tendencies, such as a caffeine predisposition.

Results: We used this data to raise curiosity and create social proof, decreasing CACs by 3X in just three months. An additional performance was increasing their budget by 6X.

Here’s how we leveraged the 5Ts Framework:

  1. Target: We noticed that Genomelink’s audience wanted very in-depth information into their pasts, presents, and futures.
  2. Technology: Recognizing the need for a cutting-edge approach, we turned to the latest in ad tech and analytics tools. We harnessed the power of advanced AI algorithms and dynamic creative optimization platforms to craft and deliver highly personalized ads. This tech-driven approach ensured that our ads were relevant and resonated deeply with the specific interests of Genomelink’s audience.
  3. Tests: We adopted a rigorously experimental mindset. We identified the most engaging content formats, messaging angles, and creative elements by continuously conducting A/B and multivariate tests across various platforms, particularly on TikTok. This iterative process was key in refining our marketing strategy and ensuring every ad iteration performed better than the last.
  4. Tracking: Data was our north star. We implemented comprehensive tracking systems to monitor every aspect of our campaigns meticulously. Conversion rates, engagement metrics, and user feedback were analyzed in real-time. This relentless focus on data helped us measure ROI precisely and provided actionable insights to tailor our approach further.
  5. Tune-up: The campaign was not a ‘set and forget’ affair. We remained agile, ready to tweak and optimize our strategies in response to emerging trends, audience feedback, and performance data. This constant tuning-up was crucial in maintaining the campaign’s momentum, helping us adapt quickly to the ever-evolving digital landscape and ensuring that Genomelink stayed ahead of its competition.

Performance Creative in Video Advertising

Tl;dr: The application of performance creative in video advertising is about leveraging data and analytics to create highly engaging, personalized, and effective video content. This approach is crucial for increasing engagement, improving conversion rates, maximizing ROI, and maintaining brand relevance in a highly competitive digital landscape.

Application of Performance Creative in Video Advertising

  • Targeted messaging: Using data analytics, you can craft video content that speaks directly to your target audience. This means creating videos that resonate with viewers’ interests, preferences, and behaviors.
  • Personalization: Performance creative in video allows for personalization at scale. For example, a video ad could feature different products or messages depending on the viewer’s past interactions with the brand or their demographic details.
  • Dynamic content: Some video ads are designed to be dynamic, changing content based on real-time data. For instance, a clothing brand could showcase different clothing items in its video ads depending on the viewer’s location and weather conditions.

Here’s a quick example of a dynamic video ad:

  • Interactive elements: Interactive video ads that allow viewers to click on products or choose their own journey through the content are becoming more popular. These interactive elements engage viewers and can lead to higher conversion rates.
  • A/B testing: Performance creative involves testing different video versions to see which elements work best. This could be variations in the script, visuals, the call-to-action, or even the length of the video.
  • Sequential storytelling: Advertisers use data to create sequential video campaigns, where viewers are shown a series of videos based on their interaction with the previous ones. This approach builds a narrative over time, guiding the viewer towards conversion.

Importance of Performance Creative in Video Content

  • Increased engagement: Well-crafted, data-driven video content is likelier to engage the audience. Engagement is a critical factor in video advertising, leading to higher retention rates and more effective brand messaging.
  • Higher conversion rates: Tailoring the video content to specific audience segments can lead to higher conversion rates. That’s because personalized and relevant content resonates more with viewers, prompting them to take action.
  • Better ROI: With performance creative, every aspect of the video ad is optimized for measurable results. This leads to a more efficient use of the advertising budget and a better return on investment.
  • Data-informed decisions: The use of data in crafting video content means decisions are based on what has been proven to work, reducing the guesswork and enhancing the effectiveness of the content.
  • Brand relevance: In a fast-paced digital world, brands must stay relevant. Performance creative ensures that video content is appealing and resonates with current trends, viewer preferences, and market dynamics.
  • Competitive advantage: Brands that leverage performance creative in their video advertising can gain a competitive edge. They can deliver more compelling, engaging, and effective content than traditional approaches.

Insider Story: Travel App HopperOne of our clients is the travel app Hopper. We used performance creative in their video ads to reduce ad fatigue considerably on TikTok.The brand needed to increase its awareness and gain more active users.So, our strategy was to understand what their TikTok audience craved: travel hacks.

At the same time, their app audience wanted budget solutions for budget holidays.Hence, we A/B tested various hooks to catch and maintain people’s interests.

We also leveraged storytelling and personalization, using different influencers catering to different audiences.

After releasing our campaign, we used TikTok’s built-in analytics tools to find the best-performing content.We used these insights to find similar influencers who can create similar content to boost conversions even further.Here’s how the final video ad creatives look like:

Get the most out of your paid media with inBeat TikTok Ads Agency

Collaboration between Creativity and Data

Tl;dr: The synergy between creative designers and data-driven marketers is about blending artistic intuition with empirical evidence. It involves open communication, mutual respect, ongoing collaboration, and a willingness to experiment and learn from successes and failures. This holistic approach ensures that the final output is creatively compelling, strategically sound, and data-backed.

Here are some practical steps and advice from our own teams to enhance this collaboration:

1. Understand Each Other’s Roles and Strengths

  • Education and communication: Both teams should have a basic understanding of each other’s domains. Our creative teams know basic data analysis concepts, while our data teams appreciate creative processes and challenges.
  • Regular meetings and workshops: We organize joint sessions where both teams share insights, challenges, and successes to foster mutual understanding and respect. Both teams should have the complete picture of each other’s work to create effective marketing materials.

2. Integrate Data Insights into the Creative Process

  • Data-driven briefs: We start with a creative brief that includes data insights. This should cover audience demographics, behavior patterns, engagement metrics, and historical campaign performance.
  • Idea validation: We use data to validate creative ideas. Before fully developing a concept, we check if there’s data to support its potential effectiveness.
  • Co-creation sessions: We involve data analysts in creative brainstorming sessions. Their insights can inspire new ideas or help refine existing ones.

Here’s what one of the briefs we created together looks like:

3. Use Data for Creative Optimization

  • A/B testing: We regularly test different creative elements (like colors, layouts, and messaging) to see what resonates best with the audience. We use data from these tests to inform future designs.
  • Real-time adjustments: We use real-time data to adjust live campaigns immediately. We’re ready to iterate and improve if certain creative marketing assets aren’t performing well.
  • Post-campaign analysis: After a campaign, we conduct a joint review to analyze what worked and what didn’t. This helps in learning and refining future campaigns over time.

4. Encourage a Culture of Experimentation

  • Risk-taking: We encourage both teams to take calculated risks. Creative teams should feel free to experiment with unconventional ideas, while data teams should explore new metrics or analysis methods.
  • Balancing art and science: We remind both teams that while data is crucial, it’s not the only driver of success. Creativity is equally important in making an emotional connection with the audience.

5. Leverage Technology and Tools

  • Shared tools: We use collaborative tools that both teams can access. This might include shared dashboards, project management software, or design platforms.
  • Data visualization: We always make data accessible and understandable to creative teams through clear visualizations and reports.

Example Scenario:

You have already read many of our insider stories, so here’s a more generic example you can leverage for your performance campaigns.

We use the same steps, so you can rest assured they’re tried and tested.

  1. Campaign development: A creative team develops a series of ad concepts for a new product. They present these ideas to the data team, who then analyze each concept based on target audience insights and past campaign performances. The teams then select the concept with the highest potential impact.
  2. Testing and refinement: The chosen concept is developed into several variations tested in a small-scale campaign. The data team monitors performance metrics and provides feedback on which variations perform best.
  3. Full-scale launch and optimization: The most successful variation is launched in a full-scale campaign. Throughout the campaign, both teams work together to monitor performance and make real-time adjustments to the creative elements as needed.

Post-campaign review: The teams review the results together after the campaign. They discuss what worked, what didn’t, and how they can apply these learnings to future campaigns.

Goal Setting and Performance Tracking

Setting clear goals and effectively tracking performance are foundational elements of successful performance creative ads. They enable you to create focused, strategic campaigns and continually optimize based on real-world data.

Using the right tools and approaches for goal setting and performance tracking ensures that your advertising efforts are aligned with your business objectives and adaptable to changing conditions and insights.

Here’s how to do both:

Goal Setting in Performance Creative

  • Define clear and measurable objectives: Start by establishing what you want to achieve with your campaign. Goals should be specific, measurable, achievable, relevant, and time-bound (SMART). Examples include increasing website traffic by 20% in three months or boosting sales by 15% in the quarter.
  • Align goals with business objectives: Ensure that your advertising goals align with your business’s broader objectives. This alignment ensures that your marketing efforts contribute to the overall growth and success of the company.
  • Understand your audience: Setting effective goals requires a deep understanding of your target audience’s needs, behaviors, and preferences. This insight will guide you in setting relevant and achievable goals.
  • Segment your goals: Break down your main objectives into smaller, more manageable goals. This might include specific targets for different audience segments, channels, or customer journey stages.

Our Insider Advice for Goal Setting

  • Use historical data: Look at past campaign performance to set realistic and challenging goals.
  • Involve key stakeholders: Include input from different teams (sales, marketing, customer service) to ensure that goals are comprehensive and widely supported.

Performance Tracking in Performance Creative

  • Choose the right metrics: Depending on your goals, identify the key performance indicators (KPIs) you need to track. These could include click-through rates, conversion rates, engagement rates, ROI, etc.
  • Use analytics tools: Leverage digital analytics tools to track your campaign’s performance. These tools provide insights into how your ads are performing in real-time.
  • Regular reporting: Set up a schedule for regular reporting. This could be weekly, bi-weekly, or monthly, depending on the nature of your campaign and goals.
  • Continuous monitoring and adjustment: Performance tracking is not just about collecting data; it’s about using that data to make informed decisions. Be prepared to adjust your strategies based on the performance data you gather.

Practical Tools We Use for Performance Tracking

  • Google Analytics: Ideal for tracking website traffic, user behavior, and conversion rates.
  • Facebook Pixel: Useful for tracking user interactions on your website from Facebook ads.
  • Hootsuite or similar social media management tools: Great for tracking engagement and performance of social media campaigns.
  • SEMrush or Ahrefs: These tools are valuable for tracking SEO performance and keyword rankings.
  • Hotjar: Provides heatmaps and user behavior insights, useful for understanding how users interact with your website.

Insider Advice for Performance Tracking

  • Set up dashboards: Create customized dashboards in your analytics tools to monitor the metrics that matter most to your campaign.
  • Focus on actionable data: Collect data that you can act upon. It’s not just about gathering information; it’s about gathering insights to inform your strategy.
  • Regular reviews: Schedule regular meetings with your team to review performance data and discuss strategy adjustments.

Multivariate Testing in Performance Creative

This testing method is crucial in optimizing and enhancing the effectiveness of your campaigns. Let’s break down the process into steps, provide actionable advice, and suggest tools for effective application.

Understanding Multivariate Testing

Multivariate testing is a method used to test multiple variables in an advertising campaign simultaneously to determine which combination of elements (like images, headlines, and calls to action) produces the best results in terms of your campaign goals.

Steps to Apply Multivariate Testing

  1. Define your objectives: Clearly identify what you want to achieve with your testing. This could be increasing click-through rates, conversion rates, or engagement levels.
  2. Select elements to test: Choose the elements of your ads that you want to test. This could include ad copy, images, layout, color schemes, or call-to-action buttons.
  3. Create variations: Develop different variations of these elements. For example, if you’re testing headlines and images, create multiple versions of each.
  4. Set up the test: Use a multivariate testing tool to set up your test. This tool will display different combinations of your elements to different audience segments.
  5. Run the test: Launch the test and let it run for a sufficient period to collect actionable data. The duration depends on your website traffic and the complexity of the test.
  6. Analyze the results: After the test, analyze the data to see which combination of elements performed the best.
  7. Implement findings: Use the insights gained from the test to optimize your future advertising strategies.

Insider Advice from inBeat Agency

  • Start small: If you’re new to multivariate testing, start with a small number of variables to avoid being overwhelmed by the data and combinations.
  • Ensure statistical significance: Allow the test to run long enough to gather enough data to make statistically valid conclusions.
  • Segment your audience: Be aware of different audience segments and consider how different combinations might work for different groups.
  • Avoid changing variables mid-test: Once a test is running, avoid changing elements as it can skew the results.
  • Iterative testing: Use the results to conduct further tests. Optimization is an ongoing process.

Useful Tools for Multivariate Testing

  • Google Optimize: Offers free and premium options for running multivariate tests, integrated with Google Analytics.
  • Optimizely: A powerful tool for more complex testing scenarios, offering robust analytics and audience targeting options.
  • VWO (Visual Website Optimizer): A user-friendly tool for conducting A/B and multivariate testing with easy-to-understand analytics.
  • Adobe Target: Part of Adobe’s marketing cloud, this is a more advanced tool suitable for large-scale enterprises.

Example Scenario

Imagine you’re running an online store and want to optimize your product page. You decide to test:

  • 4 Headlines: Each with a different value proposition.
  • 3 Images: Showing the product from different angles.
  • 2 CTA Buttons: Varying in color and text.

Using a tool like Google Optimize, you set up a test that combines these elements in different ways. After a few weeks, you find that a specific combination of headline, image, and CTA button significantly outperforms the others. You then implement this combination across your site.

Insider Story: Unroll.me

Unroll.me is a free inbox decluttering app developed by NielsenIQ.

We used multivariate testing to promote the app across different audience segments because we had a very broad audience (everyone has a cluttered inbox).

  • Insight: We found that more in-depth explanations work better for the 50+ age group, whereas younger audiences prefer more animated content.
  • Solution: These insights allowed us to conduct multi-variate testing for different audiences, zeroing in on the best influencers, content styles, and tones of voice.
  • Results: We scaled the original TikTok campaign horizontally on different social media platforms. And we decreased Unroll.me CPAs across all channels by 75%.

Here’s a breakdown of those results.

Source

Wrapping Up

As you can see, performance creative relies on data and insights.

And you get those from a thorough research, which is why you need the right tools.

Besides, the creation process doesn’t stop after you release the campaign; you must continue to monitor, analyze, and adapt your ad creatives to improve your campaign’s performance.

After all, “performance” is the keyword here.

We’ve disclosed our in-house tools, stories, and step-by-step processes to help you get started. But be prepared to try, test, and fail before you get it right.

Side note: If you want to avoid that complex trial-and-error process, book a free strategy call.

We’ll conduct a thorough market and competitive analysis and develop a solid advertising plan to attract more potential customers. We’ll also use hard data to optimize that campaign consistently until you skyrocket your gains, just like we did for all our clients.

Want more examples of successful influencer marketing strategies? Check out our case studies.

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