Top 30 Beauty Influencers in New York

Tamara Jovanovic
April 17, 2024
September 25, 2023

New York City is where beauty trends come to life, mixing fashion sense with wild creativity.

It’s a leader in fashion and beauty, often deciding what’s cool in style and how we show ourselves to the world.

We’ve got an exciting article for you about the best of the best in beauty.

These folks are pros at makeup, skincare, and haircare and have won over people who love beauty everywhere.

They stand out with their flawless style, smart advice, and real love for beauty, making them the top 30 beauty influencers in New York.

Come with us, a NYC influencer marketing agency, as we jump into the world of these beauty experts.

We’ll learn about their paths and the tricks that made them successful!

P.S.

Are you curious to learn how to find the perfect beauty influencers in NYC and beyond?

Use the top-notch Instagram Engagement Calculator and learn everything about influencers’ engagement levels and target audiences!

Beauty Macro-Influencers in New York

1. @jessicaclements | Jess Clements

@jessicaclements

General information

Topics: Beauty, Fashion, Lifestyle, Travel

Self intro: “I shop too much & I love birds”

Other channels: Linktr.ee | Twitter | Pinterest | YouTube | TikTok

Contact details: [emailprotected]

Jess Clements, the vibrant beauty guru and fashionista from the bustling streets of NYC, reigns supreme among macro influencers in the Big Apple.

Jess stands out as a beacon of style and authenticity in the ever-evolving beauty and fashion industries.

Her blogs and social media posts don’t just showcase her flawless makeup and impeccable outfits but also delve into the heart of the beauty world.

Readers get in-depth guides on skincare routines, makeup hacks, and the latest fashion trends.

What truly sets Jess apart is her ability to seamlessly blend beauty, fashion, lifestyle, and travel into her content.

Whether she’s sharing her daily skincare routine or jet-setting to exotic destinations, her posts are a treasure trove of information, offering readers a glimpse into her exciting life while providing extremely helpful tips.

In a city that never sleeps, Jess Clements shines bright, not just as a macro influencer but as a trusted friend guiding her followers through NYC’s beauty and fashion maze and beyond.

Instagram account analysis

@jessicaclements Instagram account analysis

2. @maryamnyc | Maryam Maquillage

@maryamnyc

General information

Topics: Beauty, Fashion, Lifestyle, Nails

Self intro: “Maryam🗽NY beauty expert + nails, life & style content creator. Immigrant, mixed”

Other channels: Facebook | Twitter | Pinterest | YouTube | TikTok

Contact details: [emailprotected]

Maryam Maquillage, the New York beauty expert with a penchant for nails, life, and style, shines as a leading macro-influencer in the city that never sleeps.

In the vast realm of beauty and fashion industries, Maryam specializes in nails, carving a unique niche in the influencer scene.

Her expert insights and tutorials on nail art and care have garnered a dedicated following of beauty enthusiasts seeking her valuable tips.

However, it’s not just about nails for Maryam.

Her multifaceted content spans beauty, fashion, and lifestyle and even addresses the immigrant experience, making her a relatable figure for a diverse audience.

With her engaging posts and in-depth knowledge of the beauty industry, she’s become a sought-after influencer for brands looking to harness the power of influencer marketing.

Maryam Maquillage embodies the essence of a beauty macro-influencer in NYC, offering a blend of expertise, lifestyle content, and a unique perspective on the beauty industry.

Instagram account analysis

@maryamnyc Instagram account analysis

3. @tesschristinexo | Tess Christine

@tesschristinexo

General information

Topics: Beauty, Lifestyle, Fashion

Self intro: “lifestyle, fashion & beauty || NYC | Founder of @backyardroses 🥀”

Other channels: Twitter | YouTube

Contact details: [emailprotected]

Tess Christine, the epitome of a lifestyle, fashion, and beauty influencer in the heart of NYC, stands as a shining example of a macro-influencer who seamlessly blends these worlds.

In the dynamic landscape of fashion influencers, Tess Christine is a prominent figure known for her impeccable style and trendsetting fashion advice.

However, what truly sets her apart is her relatable content.

Tess has a knack for making high fashion accessible to her audience, offering tips and outfit ideas that anyone can incorporate into their everyday lives.

Her content goes beyond fashion, diving into the realms of lifestyle and beauty.

Whether she’s sharing her favorite skincare routines, travel diaries, or lifestyle hacks,

Tess Christine provides her audience with extremely helpful and practical information.

In a city where style is paramount, Tess Christine reigns supreme as a macro-influencer who embodies the essence of fashion, lifestyle, and beauty, making her a trusted guide for those seeking a taste of the NYC fashion scene.

Instagram account analysis

@tesschristinexo Instagram account analysis

4. @thebeautyelite | Amrah

@thebeautyelite

General information

Topics: Beauty, Makeup, Fashion, Skincare, Lifestyle

Self intro: “🇬🇧 English girl in📍NYC 🔁 WY 🧖🏼‍♀️ Sharing my skincare journey 💄 Making makeup easy”

Other channels: Facebook | Twitter | Pinterest | YouTube

Contact details: [emailprotected]

Amrah, the English girl transplanted in the heart of NYC, epitomizes the essence of a beauty macro-influencer.

Amrah’s personal style shines through in her content, seamlessly blending beauty, makeup, skincare, fashion, and lifestyle.

Her target audience, drawn to her relatable approach to beauty, finds solace in her ability to simplify makeup routines and share her skincare journey.

What sets Amrah apart is her remarkable engagement rate and social media presence.

Her genuine interaction with her followers fosters a sense of community, making her a trusted source of information in the beauty and lifestyle realms.

Amrah’s content not only revolves around beauty but also offers valuable lifestyle tips, making her a multifaceted influencer.

In the bustling city of NYC, she serves as a guiding light for those seeking practical beauty advice and a glimpse into the cosmopolitan lifestyle.

Instagram account analysis

@thebeautyelite Instagram account analysis

5. @foreverjenypher | Jenypher Diaz

@foreverjenypher

General information

Topics: Beauty, Fashion, Lifestyle, Wellness

Self intro: “Hi Pretty ☺️👋🏼 You are SO loved ✞ Fashion, Beauty & Vlogs 🎬 🇩🇴 Latina 💍 Wife 🐾 Dog Mom

Other channels: Website | Pinterest | YouTube

Contact details: [emailprotected]

Jenypher Diaz, the charismatic beauty macro-influencer hailing from NYC, welcomes her followers with warmth and positivity with a genuine approach that instantly connects with her target audience.

In the realm of beauty, fashion, and lifestyle, Jenypher’s popular blog stands out as a treasure trove of information.

Her blog posts go beyond the surface, offering honest reviews of her favorite products.

She doesn’t just endorse them; she explains why they’re essential in her beauty routine, providing her followers with amazing content that’s both informative and relatable.

Jenypher’s knack for making makeup easy is a testament to her skill in simplifying beauty routines for her audience.

As a Latina wife and dog mom, her personal touch adds a unique perspective to her content, making her an influential figure in the NYC beauty scene.

Her heartfelt approach spreads love and knowledge, making every follower feel valued and cherished.

Instagram account analysis

@foreverjenypher Instagram account analysis

6. @xoxoemira | Emira D’Spain

@xoxoemira

General information

Topics: Beauty, Makeup, Fashion, Lifestyle

Self intro: “💖TikTok Beauty Queen (1.3M)”

Other channels: Linktr.ee | Website | YouTube | TikTok

Contact details: [emailprotected]

Emira D’Spain, known as the “TikTok Beauty Queen” with a staggering 1.3 million followers, reigns supreme in the realm of beauty macro-influencers in NYC.

Emira’s target audience is captivated by her exceptional talent for making makeup easy. Her TikTok videos and posts not only showcase her skills but also simplify beauty techniques for her dedicated followers.

Beyond makeup, Emira delves into the worlds of fashion and lifestyle, offering a comprehensive view of her personal style and daily life through her lifestyle blog.

Her high-quality content, including captivating photos of beauty products, has earned her a dedicated following and has the potential to reach a wider audience.

In the bustling city of NYC, Emira D’Spain stands tall as a beauty macro-influencer who combines creativity, expertise, and a significant social media presence to captivate and educate her devoted followers.

Instagram account analysis

@xoxoemira Instagram account analysis

7. @desmondisamazing | Desmond Napoles

@desmondisamazing

General information

Topics: Beauty, Makeup, Fashion, Lifestyle

Self intro: “LGBTQ Youth/Teen Advocate | Print/Runway Model | Author: “Be Amazing: A History of Pride | Designer @beamazingnyc”

Other channels: Website | Facebook | Twitter | YouTube

Contact details: [emailprotected]

Desmond Napoles, the multifaceted beauty macro-influencer from the vibrant streets of NYC, is a true force to be reckoned with.

Desmond’s sense of style is unparalleled, and his aesthetic styles resonate deeply with his target audience, which includes LGBTQ youth and advocates for self-expression and empowerment.

His holistic approach to beauty, makeup, fashion, and lifestyle transcends the ordinary, championing diversity and inclusivity.

Through his various social media channels, Desmond Napoles spreads a message of love, self-acceptance, and unapologetic individuality.

His content not only showcases beauty and fashion but also serves as a platform for advocating for LGBTQ rights and promoting self-confidence.

In the bustling heart of NYC, Desmond Napoles is more than just a beauty macro-influencer; he’s a beacon of inspiration and change, using his platform to empower the next generation and celebrate the beauty of diversity in all its forms.

Instagram account analysis

@desmondisamazing Instagram account analysis

8. @kelawalker | Kela Walker

@kelawalker

General information

Topics: Beauty, Fashion, Lifestyle, Travel, Entertainment

Self intro: “7x Emmy Nominated TV Host & Producer | Inspiring All to Live Their Dreams & Dress The Part #KélaVie”

Other channels: Linktr.ee | Website | Pinterest | TikTok

Contact details: [emailprotected]

Kela Walker, the illustrious beauty macro-influencer nestled in the heart of NYC, is more than just a familiar face.

As a 7x Emmy Nominated TV Host & Producer, ” she embodies the epitome of success and style, inspiring others to “Live Their Dreams & Dress The Part” through the power of #KélaVie.

Kela’s sense of style is a guiding light for her followers, offering not just fashion tips but a holistic approach to beauty, fashion, lifestyle, and travel.

Her content creation process is an art, carefully curating posts that resonate deeply with her target audience.

In the diverse tapestry of NYC, Kela Walker stands out as an influencer who effortlessly blends beauty products, fashion trends, and her travel experiences into a captivating narrative.

She’s not just a beauty and fashion guru; she’s a travel blogger, showcasing the allure of different destinations while maintaining her impeccable sense of style.

Kela’s journey is a testament to her passion for inspiring others to embrace life’s adventures and look fabulous doing it.

Instagram account analysis

@kelawalker Instagram account analysis

9. @khloedosh | Khloe Dosh

@khloedosh

General information

Topics: Beauty, Fashion, Lifestyle

Self intro: “Certified Groomer @meecathegroomer | CEO of @kdselfcare | PT Beauty Influencer @khloedosh | Feat On NYX , Yahoo, Allure, Fenty +more”

Other channels: Twitter | YouTube

Contact details: n/a

In the bustling city of NYC, there’s a beauty macro-influencer who’s making waves with her impressive credentials and impactful content.

Known for her diverse range of beauty content, she covers everything from makeup tutorials to skincare routines and fashion trends.

Her expertise as a certified groomer shines through in her pet grooming tips and tricks, adding a unique twist to her content.

Having been featured in renowned brand campaigns like NYX, Yahoo, Allure, and Fenty, she has solidified her position as a trusted beauty influencer in NYC.

Her ability to connect with her audience through informative and engaging beauty content has made her a go-to source for all things beauty and fashion in the city that never sleeps.

Instagram account analysis

@khloedosh Instagram account analysis

10. @mailayaa | Mai Zuri

@mailayaa

General information

Topics: Beauty, Makeup, Fashion, Lifestyle, Haircare

Self intro: “curly haired artist from NY”

Other channels: Linktr.ee | YouTube | TikTok

Contact details: [emailprotected]

Mai Zuri, the curly-haired artist hailing from the heart of New York, has carved her niche as a prominent beauty macro-influencer.

Mai Zuri’s beauty content is a testament to her expertise and passion.

She seamlessly navigates the realms of beauty, makeup, fashion, lifestyle, and haircare, offering a holistic approach to self-care and personal style.

Mai Zuri stands as a reliable guide for beauty enthusiasts in the dynamic city of NYC, where trends come and go like the wind.

Her engaging content not only showcases her own curly hair journey but also delves into makeup tutorials, fashion tips, and lifestyle advice, making her a well-rounded influencer who truly understands the multifaceted needs of her audience.

As a curly-haired artist, Mai Zuri’s content inspires and empowers those looking to embrace their natural beauty and style.

She encourages her followers to be confident in their unique selves in a world of ever-changing beauty standards.

Instagram account analysis

@mailayaa  Instagram account analysis
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Beauty Micro-Influencers in New York

1. @ndeye.peinda | Ndeye Peinda

@ndeye.peinda

General information

Topics: Beauty, Makeup, Fashion, Lifestyle

Self intro: “My name is Ndeye Peinda and I am a Senegalese-American beauty, plus size fashion and lifestyle vlogger.”

Other channels: Linktr.ee | Twitter | YouTube | TikTok

Contact details: [emailprotected]

Ndeye Peinda, a Senegalese-American beauty, plus-size fashion, and lifestyle vlogger, represents the thriving community of beauty micro-influencers in the bustling streets of NYC.

Ndeye Peinda’s niche is creating engaging and informative beauty content that resonates with her audience.

Her micro-influencer status allows her to maintain an intimate connection with her followers, providing them with personalized beauty tips and tricks.

In a city known for its diversity and fashion-forward culture, Ndeye Peinda’s content reflects the vibrant tapestry of NYC.

Her unique perspective, blending Senegalese and American influences, adds a distinct flavor to her fashion and lifestyle vlogs.

As a beauty micro-influencer, Ndeye Peinda embodies the essence of relatability and authenticity, proving that impactful content can thrive on a smaller scale, connecting with a niche audience in a meaningful way within the bustling beauty and fashion landscape of NYC.

Instagram account analysis

@ndeye.peinda Instagram account analysis

2. @itsnanacastro | Nana Castro

@itsnanacastro

General information

Topics: Beauty, Fashion, Home Decor

Self intro: “• fashion, home, beauty & more – NY/FL ✨”

Other channels: Website | Facebook | Twitter | Pinterest | YouTube | TikTok

Contact details: [emailprotected]

Nana Castro, a micro-influencer with a passion for fashion, home decor, and beauty, shines brightly amidst the bustling streets of NYC.

While Nana covers a broad spectrum of topics, her beauty content stands out as a source of inspiration and guidance for her followers.

From makeup tutorials to skincare routines, she shares her expertise with a personal touch, making her a trusted resource in the beauty sphere.

In a city known for its ever-evolving fashion scene and eclectic home decor, Nana’s content reflects the dynamic nature of NYC.

Her unique blend of beauty, fashion, and home decor creates a holistic lifestyle experience that resonates with her audience.

As a micro-influencer, Nana Castro’s ability to curate engaging beauty content adds a valuable dimension to the diverse tapestry of NYC’s influencer landscape, proving that impactful content can thrive even on a smaller scale.

Instagram account analysis

@itsnanacastro  Instagram account analysis

3. @shannysnaturalbeauty | Shauna Sterling

@shannysnaturalbeauty

General information

Topics: Beauty, Makeup, Haircare, Fashion, Lifestyle

Self intro: “HAUNA STERLING🇯🇲| CEO/FOUNDER FLATIRONS | LOCATION 9623 ave M Brooklyn NYC”

Other channels: Linktr.ee | Website | Facebook | YouTube | TikTok

Contact details: n/a

Shauna Sterling, the dynamic micro-influencer hailing from the vibrant streets of Brooklyn, NYC, is a powerhouse when it comes to beauty, makeup, haircare, fashion, and lifestyle content.

In the world of micro-influencers, Shauna Sterling shines as a beacon of expertise, providing her followers with a treasure trove of beauty and fashion insights.

Her content is a one-stop shop for all things beauty, from makeup tutorials that transform faces to haircare tips that revive locks.

Shauna’s unique blend of Jamaican culture and NYC urban vibes adds an exciting twist to her fashion and lifestyle posts, giving her content a distinct flavor that resonates with her audience.

As a micro-influencer based in the heart of Brooklyn, Shauna Sterling proves that impactful beauty content can thrive even in the city’s vibrant and competitive landscape, offering valuable insights to her dedicated followers.

Instagram account analysis

@shannysnaturalbeauty Instagram account analysis

4. @lesleymarie1213 | Lesley Monroe

@lesleymarie1213

General information

Topics: Beauty, Makeup, Fashion, Lifestyle, Motherhood

Self intro: “Beauty Blogger 💋 Content Creator 🎨 NYC ✨ Girl Mom 💕”

Other channels: Linktr.ee | Pinterest | YouTube | TikTok

Contact details: [emailprotected]

Lesley Monroe, a captivating micro-influencer, navigates the bustling streets of NYC with her unique blend of beauty, makeup, fashion, lifestyle, and motherhood content.

While her following may be micro in scale, her impact is anything but.

In the world of beauty and makeup, Lesley stands as a beacon of relatability.

Her followers turn to her for practical beauty tips that seamlessly fit into the busy lifestyle of a mother.

From quick makeup routines to fashion hacks that make parenting a breeze, her content addresses the multifaceted needs of her audience.

Lesley’s fashion sense adds a layer of style to her content, showcasing that being a mom doesn’t mean sacrificing personal style.

Her posts exude confidence and empowerment, proving that motherhood and fashion can coexist harmoniously.

In a city as diverse and dynamic as NYC, Lesley Monroe’s micro-influencer status allows her to connect on a personal level with fellow mothers and fashion enthusiasts alike, offering a fresh perspective on beauty and fashion in the context of modern motherhood.

Instagram account analysis

@lesleymarie1213 Instagram account analysis

5. @branadane | Brana Dane

@branadane

General information

Topics: Beauty, Fashion, Lifestyle

Self intro: “Model l Activist l TV Host l Creative ➖🚫FaceTune | 𝐄𝐜𝐨, 𝐒𝐭𝐲𝐥𝐞 & 𝐈𝐧𝐬𝐩𝐨📍𝙉𝙔𝘾” 𝓈𝓊𝓈𝓉𝒶𝒾𝓃𝒶𝒷𝒾𝓁𝒾𝓉𝓎, 𝓁𝑜𝓋𝑒 𝓉𝒽𝑒 𝓅𝓁𝒶𝓃𝑒𝓉 🌿

Other channels: Linktr.ee | Facebook | Twitter | Pinterest | YouTube | TikTok

Contact details: n/a

Brana Dane, the multi-talented beauty micro-influencer in the heart of NYC, is a breath of fresh air in the beauty, fashion, and lifestyle scene.

Brana strongly advocates authenticity, promoting self-confidence and self-love in the beauty and fashion world.

Her “𝓈𝓊𝓈𝓉𝒶𝒾𝓃𝒶𝒷𝒾𝓁𝒾𝓉𝓎, 𝓁𝑜𝓋𝑒 𝓉𝒽𝑒 𝓅𝓁𝒶𝓃𝑒𝓉 🌿” mantra underscores her commitment to natural beauty and sustainable living.

In the city that never sleeps, Brana Dane shines as a micro-influencer who embraces individuality and inspires her followers to do the same.

Her content not only delves into beauty and fashion but also encourages a mindful and eco-friendly lifestyle.

Brana’s message of self-acceptance and genuine beauty is a breath of fresh air in a world often dominated by filters and retouching.

Instagram account analysis

@branadane Instagram account analysis

6. @asalamalika | Mika Jay

@asalamalika

General information

Topics: Beauty, Fashion, Lifestyle

Self intro: “📍NYC | Afro-Latina | Beauty & Fashion Enthusiast.”

Other channels: Twitter

Contact details: n/a

Mika Jay, a rising star among beauty micro-influencers in the vibrant landscape of NYC, brings a fresh perspective to the worlds of beauty, fashion, and lifestyle.

While her following may be considered micro, her impact is far-reaching.

Mika’s content is a testament to her passion for all things beauty and fashion.

Her posts reflect the dynamic and ever-evolving nature of NYC’s beauty and fashion scene.

From makeup tutorials that showcase the latest trends to fashion tips that exude urban chic, she curates content that resonates with her audience.

In the fast-paced city of NYC, Mika Jay’s micro-influencer status allows her to connect with her followers on a personal level, offering a relatable glimpse into the world of beauty and fashion.

Her genuine approach and unique style set her apart, making her an up-and-coming influencer to watch in the bustling metropolis of New York.

Instagram account analysis

@asalamalika Instagram account analysis

7. @yhasminatiphaine | Yhasmina Tiphaine

@yhasminatiphaine

General information

Topics: Beauty, Fashion, Lifestyle

Self intro: “Wardrobe Diary | Beauty Enthusiast”

Other channels: n/a

Contact details: [emailprotected]

Yhasmina Tiphaine, a budding beauty micro-influencer in the vibrant city of NYC, is carving her niche in the world of beauty enthusiasts.

While some influencers cover a range of topics, Yhasmina’s laser focus on beauty allows her to dive deep into the subject.

Her posts and content are a treasure trove of beauty tips, product reviews, and makeup tutorials.

She gives her audience a genuine insight into her beauty journey, creating a strong sense of connection and trust.

In NYC’s competitive and dynamic beauty landscape, Yhasmina Tiphaine’s micro-influencer status allows her to offer her followers a more personalized and intimate beauty experience.

Her authentic approach to beauty is a breath of fresh air, making her a rising star in the city’s thriving beauty scene.

Instagram account analysis

@yhasminatiphaine Instagram account analysis

8. @jemilah_ali | Jemilah Ali

@jemilah_ali

General information

Topics: Beauty, Makeup, Fashion, Lifestyle, Haircare

Self intro: “This channel is about helping you create bomb styles on natural hair. My videos will cover natural hair care tips, product reviews and protective hairstyles.”

Other channels: Website | Facebook | YouTube | TikTok

Contact details: [emailprotected]

Jemilah Ali, a rising micro-influencer in the vibrant city of NYC, is dedicated to helping her audience embrace their natural beauty and hair.

Her self-introduction sets the stage: “This channel is about helping you create bomb styles on natural hair.

My videos will cover natural hair care tips, product reviews, and protective hairstyles.”

In a world where natural beauty and haircare are gaining prominence, Jemilah’s content shines as a guiding light.

Her expertise in natural hair care is evident through her informative videos, where she shares valuable tips, product recommendations, and step-by-step tutorials for achieving stunning natural hairstyles.

Jemilah’s micro-influencer status allows her to connect intimately with her audience, building a community of individuals who are passionate about natural beauty and haircare.

In NYC’s diverse and bustling landscape, she stands out as an authentic voice, helping others feel confident and beautiful in their skin and hair.

Instagram account analysis

@jemilah_ali Instagram account analysis
@avtalova

General information

Topics: Beauty, Fashion, Lifestyle

Self intro: “V passionate about the things I care about”

Other channels: n/a

Contact details: n/a

Nil, a dedicated micro-influencer in the vibrant heart of NYC, lets her passion for beauty, fashion, and lifestyle shine through her content.

In the fast-paced world of beauty, fashion, and lifestyle, Nil’s micro-influencer status allows her to connect personally with her followers.

Her content is a reflection of her genuine interests and deep-rooted passions.

Whether it’s makeup tutorials, fashion hauls, or lifestyle tips, she shares her insights authentically and enthusiastically.

In NYC’s diverse and dynamic city, Nil’s micro-influencer presence adds a unique flavor to the beauty and fashion landscape.

Her passion shines through every post and video, making her a relatable and trusted source of inspiration for those who share her interests and values.

Instagram account analysis

@avtalova Instagram account analysis

10. @dzebokoeva | Dzerassa Bokoeva

@dzebokoeva

General information

Topics: Beauty, Makeup, Fashion, Lifestyle, Makeup

Self intro: “ᴅᴢᴇʀᴀssᴀ ʙᴏᴋᴏᴇᴠᴀ | ᴘᴇʀᴍᴀɴᴇɴᴛ ᴍᴀᴋᴇᴜᴘ | ᴛᴀᴛᴛᴏᴏ ɴʏᴄ | Artist | Basic PMU course / Advanced MasterClass NYC”

Other channels: | TikTok

Contact details: n/a

Dzerassa Bokoeva, a rising micro-influencer amidst the bustling streets of NYC, is making waves in the world of beauty, makeup, fashion, and lifestyle.

With her name as her brand, she’s creating a mark through her passion and creativity.

Dzerassa’s content is a captivating blend of beauty, makeup, fashion, and lifestyle all rolled into one.

Her posts and videos showcase her skills in makeup application, providing her audience with invaluable tips and tutorials for achieving stunning looks.

She effortlessly navigates the ever-changing fashion scene of NYC, sharing her unique style and fashion insights.

As a micro-influencer, Dzerassa’s connection with her followers is personal and authentic.

Her genuine enthusiasm for beauty and fashion shines through her content, making her an inspiration for those who seek to elevate their unique style and makeup game.

In the city that never sleeps, Dzerassa Bokoeva is a shining example of how micro-influencers can significantly impact beauty and fashion, one post at a time.

Instagram account analysis

@dzebokoeva Instagram account analysis

Beauty Nano-Influencers in New York

@cilenexo

General information

Topics: Beauty, Fashion, Lifestyle, Skincare, Makeup

Self intro: “📍nyc based 🧖🏽‍♀️esthetician @skinsculpter”

Other channels: Pinterest

Contact details: n/a

Cilene, a beauty nano-influencer, is making her mark amidst the glittering streets of NYC.

Her intimate connection with her niche audience sets her apart in the worlds of beauty, fashion, skincare, and makeup.

In the ever-evolving landscape of beauty and fashion, Cilene’s nano-influencer status allows her to connect on a deeply personal level.

Her content reflects her genuine passion for all things beauty, offering her followers an authentic glimpse into her daily life and beauty routines.

Cilene’s posts and videos are a treasure trove of beauty tips, skincare recommendations, and makeup tutorials.

Her followers trust her insights and value her advice, making her a go-to source for beauty enthusiasts in the city that never sleeps.

As a beauty nano-influencer, Cilene showcases the power of authentic and relatable content.

In NYC’s diverse and dynamic city, she thrives by being a trusted guide for those seeking to enhance their beauty, fashion, and lifestyle choices.

Instagram account analysis

@cilenexo Instagram account analysis
@beautyincolor_official

General information

Topics: Beauty, Fashion, Lifestyle, Skincare, Makeup, Wellness

Self intro: “Your guide to glowing, healthy skin. Simplifying beauty & amplifying self-care.

Join the journey!”

Other channels: Website | Facebook | Twitter | Pinterest | YouTube | TikTok

Contact details: [emailprotected]

Dana Sellers, a rising beauty nano-influencer in the vibrant city of NYC, is making a significant impact in the realms of beauty, fashion, lifestyle, skincare, makeup, and wellness.

Despite her nano-influencer status, her passion and authenticity shine through in her content.

Dana’s posts and videos reflect her diverse interests and expertise.

From makeup tutorials showcasing the latest trends to skincare routines prioritizing self-care and wellness, she provides her audience with valuable insights and practical advice.

In a city known for its fast-paced lifestyle, Dana’s nano-influencer presence allows her to connect deeply with her followers, creating a sense of community and trust.

Her genuine enthusiasm for beauty, fashion, and wellness resonates with those seeking guidance in these areas.

Dana Sellers exemplifies how nano-influencers can significantly impact NYC’s beauty and lifestyle landscape, proving that authenticity and passion are potent drivers of influence, no matter the size of your following.

Instagram account analysis

@beautyincolor_official Instagram account analysis

3. @olya_iudina | Olya Iudina

@olya_iudina

General information

Topics: Beauty, Fashion, Lifestyle, Haircare

Self intro: “Hairstylist at IGK Soho NYC✂️”

Other channels: n/a

Contact details: n/a

Olya Iudina, a burgeoning beauty nano-influencer amidst the dazzling streets of NYC, is creating ripples in the beauty, fashion, and lifestyle sphere.

Her nano-influencer status doesn’t hinder her ability to inspire and connect with her audience.

Olya’s content is a captivating blend of beauty, fashion, and lifestyle.

Her posts and videos delve into makeup tutorials, fashion trends, and everyday life in the bustling city.

What sets her apart is her genuine approach to content creation.

In NYC’s diverse and dynamic city, Olya Iudina’s nano-influencer presence allows her to engage intimately with her followers, forging a strong sense of community.

Her authentic enthusiasm for beauty and fashion shines through her content, making her a relatable source of inspiration.

As a beauty nano-influencer, Olya demonstrates that even in a city known for its fast pace, there’s room for authentic voices to make a meaningful impact in the beauty and fashion landscape, one post at a time.

Instagram account analysis

@olya_iudina Instagram account analysis

4. @feliciamariah | Felicia Mariah

@feliciamariah

General information

Topics: Beauty, Makeup, Cosplay, Fashion, Lifestyle

Self intro: “Owner of @costumecloset.nyc come visit our underground doll house ⚡️Welcome to my visual playground. 🌈 💫 DIY Transformation | Cosplay”

Other channels: Website | Twitter | YouTube

Felicia Mariah, a rising beauty nano-influencer, has carved her niche in NYC’s eclectic and vibrant city.

Her passion for beauty, makeup, cosplay, fashion, and lifestyle shines through her content.

In beauty and makeup, Felicia stands as a unique influencer.

She combines her makeup expertise with her love for cosplay, creating striking and imaginative looks that captivate her audience.

Her tutorials showcase beauty techniques and bring characters to life through makeup artistry.

Felicia’s fashion sense is equally enchanting, with a style that effortlessly blends cosplay and everyday fashion.

Her lifestyle posts provide a glimpse into her dynamic life in the city that never sleeps.

Despite her nano-influencer status, Felicia Mariah’s creativity and authenticity make her a standout influencer in NYC.

Her content not only inspires but also showcases the power of pursuing one’s passions and embracing individuality in the bustling world of beauty, makeup, cosplay, fashion, and lifestyle.

Instagram account analysis

@feliciamariah Instagram account analysis

5. @ada1127_nyc | Ada

@ada1127_nyc

General information

Topics: Beauty, Fashion, Makeup, Lifestyle

Self intro: “🗽Makeup is art 🎨 ~ Beauty is spirit ✨Founder & CEO 💄 @adalipbeauty”

Other channels: Website | Pinterest

Contact details: n/a

Ada, a budding beauty nano-influencer, is making her mark in the cosmopolitan landscape of NYC.

Her nano-influencer status doesn’t diminish her ability to connect with her audience and share her passion for beauty, fashion, makeup, and lifestyle.

Ada’s content reflects her genuine enthusiasm for all things beauty and fashion.

Her posts and videos cover a broad spectrum, from makeup tutorials showcasing the latest trends to fashion tips that exude urban chic.

Her down-to-earth and relatable approach sets her apart in the competitive world of influencers.

In NYC’s diverse and dynamic city, Ada’s nano-influencer presence allows her to create an intimate connection with her followers, offering insights and recommendations that resonate with their everyday lives.

Her authenticity shines through every post, making her a trusted source of inspiration for those seeking to enhance their beauty and fashion choices.

Ada demonstrates that even as a nano-influencer, you can have a meaningful impact on NYC’s beauty and fashion landscape, connecting with an audience eager for genuine insights and advice.

Instagram account analysis

@ada1127_nyc Instagram account analysis

6. @parkedonbliss | Nydia Piao

@parkedonbliss

General information

Topics: Fashion, Beauty, Makeup, Lifestyle

Self intro: “fashion blogger, food lover, adventurer.”

Other channels: Website | Twitter | Pinterest

Contact details: [emailprotected]

Nydia Piao, the adventurous beauty nano-influencer in the heart of NYC, is carving her unique niche in fashion, beauty, makeup, and lifestyle.

Her adventurous spirit shines through in her content, making her a standout influencer despite her nano-influencer status.

Nydia’s posts and videos capture her fearless approach to beauty and fashion.

She’s not afraid to experiment with bold makeup looks, daring fashion choices, and share her exciting lifestyle adventures.

Her content embodies the vivacity of NYC, where every day is an opportunity for exploration and self-expression.

In a city known for its fast-paced lifestyle and diverse fashion culture, Nydia’s nano-influencer presence allows her to connect with like-minded individuals who share her adventurous spirit.

Her authenticity and zest for life make her a relatable source of inspiration for those seeking to infuse adventure into their beauty, fashion, makeup, and lifestyle choices.

Nydia Piao proves that even as a nano-influencer, you can significantly impact NYC’s beauty and fashion landscape by embracing your adventurous spirit and sharing it with the world.

Instagram account analysis

@parkedonbliss Instagram account analysis
@browngirlbeautynyc

General information

Topics: Beauty, Fashion, Lifestyle

Self intro: “🎥 Youtuber/BrowngirlbeautyNYC 👠Fashion Lover 💄Beauty Expert”

Other channels: Website | Facebook | Pinterest | YouTube

Contact details: [emailprotected]

Jasmin, a devoted fashion lover and emerging beauty nano-influencer in the bustling city of NYC, is making her presence known in the realms of beauty, fashion, and lifestyle.

Despite her nano-influencer status, her passion for style and beauty shines through her content.

Jasmin’s posts and videos are a testament to her love for fashion.

She effortlessly navigates the ever-changing fashion scene of NYC, offering style inspiration and showcasing her unique sense of fashion.

Her content resonates with fashion enthusiasts seeking relatable and attainable style ideas.

In the diverse and dynamic city of NYC, Jasmin’s nano-influencer status allows her to connect personally with her followers, creating a sense of community among fellow fashion lovers.

Her genuine enthusiasm for beauty, fashion, and lifestyle makes her a trusted source of inspiration for those looking to enhance their personal style and embrace the vibrant fashion culture of NYC.

Jasmin’s journey as a beauty nano-influencer in NYC demonstrates that even with a smaller following, one can make a significant impact by staying true to one’s passion and sharing it with others.

Instagram account analysis

@browngirlbeautynyc Instagram account analysis

8. @paulettexo | Paulette

@paulettexo

Topics: Beauty, Fashion, Lifestyle

Self intro: “Beauty & Lifestyle Influencer she/her | Paulette | IpsyOS 📍NYC | Latina & Queer🌈”

Other channels: Facebook | Pinterest | TikTok | YouTube

Contact details: [emailprotected]

Paulette, a passionate Latina and queer beauty nano-influencer, is making waves in the heart of NYC, enriching the beauty, fashion, and lifestyle scene with her unique perspective.

Despite her nano-influencer status, she’s a beacon of authenticity and representation.

Paulette’s content reflects her diverse interests and background.

She seamlessly blends her love for beauty, fashion, and lifestyle, offering her audience a glimpse into her vibrant and multifaceted life.

Her posts are not just about makeup and style; they carry a powerful message of inclusivity and empowerment.

In a city as diverse and dynamic as NYC, Paulette’s nano-influencer presence allows her to create an intimate connection with her followers, particularly those who resonate with her Latina and queer identity.

She serves as a relatable role model, proving that authenticity and self-expression are at the core of beauty and fashion.

Paulette exemplifies how nano-influencers can make a significant impact by representing and empowering underrepresented communities in NYC’s beauty and fashion landscape.

Her message of inclusivity and self-love transcends follower counts, making her an authentic influencer.

Instagram account analysis

@paulettexo Instagram account analysis

9. @pergoddess | Zakeeva R

@pergoddess

General information

Topics: Beauty, Makeup, Nails, Fashion, Lifestyle, Motherhood

Self intro: “Millennial mom. Selfcare enthusiast.”

Other channels: Website | Pinterest | TikTok

Contact details: [emailprotected]

Zakeeva R, a millennial mom and self-care enthusiast, is emerging as a notable beauty nano-influencer in the dynamic city of NYC.

Her unique blend of beauty, makeup, nails, fashion, lifestyle, and motherhood content sets her apart, demonstrating that one can successfully juggle multiple roles and passions.

Zakeeva’s posts and videos reflect her genuine enthusiasm for beauty and self-care.

She shares makeup tips, nail art inspiration, fashion insights, and valuable insights on balancing motherhood with maintaining a vibrant lifestyle.

In a city known for its fast-paced and diverse culture, Zakeeva’s nano-influencer status allows her to form a close-knit connection with her audience, particularly millennial moms seeking practical advice and inspiration.

Her authenticity as a self-care enthusiast and devoted mother shines through every post, making her a trusted source of guidance in the beauty and lifestyle landscape of NYC.

Zakeeva R proves that nano-influencers can make a meaningful impact by authentically sharing their unique experiences and passions, enriching the beauty and lifestyle narrative in the bustling metropolis of New York City.

Instagram account analysis

@pergoddess Instagram account analysis

10. @kristine.bow | Kristine Sabo

@kristine.bow

General information

Topics: Beauty, Fashion, Makeup, Lifestyle

Self intro: “Just a girl with her plants and some ideas.”

Other channels: YouTube | TikTok

Contact details: n/a

Kristine Sabo, a devoted plant mom and budding beauty nano-influencer, is adding a refreshing touch to the beauty, fashion, makeup, and lifestyle scene in NYC.

Her unique identity as a “plant mom” brings an element of natural beauty and mindfulness to her content.

Kristine’s posts and videos reflect her love for beauty and style, seamlessly blending makeup tutorials, fashion insights, and lifestyle tips.

Her passion for plants and nature sets her apart, which she incorporates into her content, offering a holistic approach to beauty and self-care.

In a bustling city like NYC, Kristine’s nano-influencer presence allows her to connect personally with her audience, especially those who share her love for greenery and mindfulness.

Her authenticity shines through, making her a trusted source of inspiration for those seeking to balance urban living with a touch of nature’s beauty.

Kristine Sabo demonstrates that nano-influencers can make a meaningful impact by embracing their unique passions and offering a fresh perspective on beauty, fashion, makeup, and lifestyle in the vibrant city of New York.

Instagram account analysis

@kristine.bow

Wrapping UP

We’ve gone on an exciting trip to meet some cool and talented NYC beauty stars.

These influencers have let us in on what they know, what they love, and how they see things differently.

They’ve changed what we think beauty is and have made sure everyone feels included, showing us that beauty comes in all shapes and sizes.

As we wrap up, we can’t help but admire these pioneers in beauty!

They’re super committed to their work, they inspire, and they’re all about making the world look better — and that sticks with us.

Want more examples of successful paid media campaigns? Check out case studies of our TikTok advertising agency!