By Tamara Jovanovic | September 15, 2023

Top 30 Beauty Influencers in Los Angeles

Los Angeles is a famous place in the world of beauty and fashion.

From the bright lights of Hollywood to the busy streets of Rodeo Drive, LA is known for its special fashion sense and new ideas.

With the rise of the internet, beauty influencers have become the new experts in amazing makeup, taking care of skin, and everything fancy.

This city is full of skilled people and has produced some of the biggest names in the beauty business.

Check out the list of our influencer agency in Los Angeles that shows off the top beauty influencers in Los Angeles — the exciting leaders who are changing the way we see beauty, one social media post at a time.

P.S.

We used the Instagram Engagement Calculator to see how much these beauty influencers are affecting their followers by looking at likes, comments, and other key numbers. Give it a try!

Beauty Macro-Influencers in Los Angeles

1. @hudabeauty | Huda Kattan

General information

Topics: Beauty, Makeup, Skincare

Self intro: “Makeup Artist & Blogger | Founder of @wishfulskin | Products tested on huda, NOT animals”

Contact details: n/a

Huda Kattan, the makeup artist and founder of Huda Beauty, is a prominent figure in the beauty industry, especially in the vibrant landscape of Los Angeles.

Her social media presence is nothing short of iconic, making her one of the leading beauty influencers in LA.

Huda’s rise to fame can be attributed to her high-quality content, where she provides a wide variety of beauty tips, makeup transformations, and skincare advice.

Her beauty hacks and detailed product reviews have garnered a massive following on various social media platforms.

What sets Huda apart is her commitment to clean and cruelty-free beauty products.

She not only showcases her favorite products but also emphasizes the importance of ethical choices in the cosmetics industry.

Her honest reviews resonate with her beauty-loving audience, making her a trusted source for all things beauty.

Beyond beauty, Huda Beauty’s founder shares glimpses of her everyday life and fashion tips, expanding her influence beyond cosmetics.

Her success in advertising campaigns and influencer marketing has allowed her to connect with a broader audience, solidifying her position as a beauty guru in the digital marketing era.

In essence, Huda Kattan represents the pinnacle of the beauty blogging world in LA, providing invaluable insights and setting high standards for the industry.

Her dedication to delivering detailed, honest, and cruelty-free beauty content makes her a true leader in the beauty business.

Instagram account analysis

2. @videosbeauty

General information

Topics: Beauty, Makeup, Skincare

Self intro: “Makeup Hair Glamour Tutorial”

Other channels: n/a

Contact details: [email protected]

In the bustling beauty industry of Los Angeles, the makeup and hair guru stands out as a prominent macro-influencer.

Her social media platforms are a treasure trove of beauty content, offering a wide range of tutorials, makeup tips, and hair transformation guides.

Known for her honest product reviews, she has built a loyal following in the beauty community.

In addition to her beauty expertise, she generously shares fashion tips, skincare advice, and glimpses of her everyday life, creating a holistic social media presence.

Her influence extends to advertising campaigns and influencer marketing, attracting a wider audience.

This LA-based influencer embodies the essence of high-quality content creation in the digital marketing era.

Her detailed reviews and commitment to ethical cosmetic brands have solidified her position as a trusted beauty authority.

In the world of beauty bloggers, she is a shining example of genuine passion and expertise.

Instagram account analysis

3. @jackieaina | Jackie Aina

General information

Topics: Beauty, Fashion, Lifestyle, Home Decor, Travel

Self intro: “beauty expert • fragrance lover • home decor obsessed”

Other channels: Website | Facebook | YouTube | TikTok

Contact details: [email protected]

Jackie Aina, the multi-talented beauty expert, has carved her niche in Los Angeles as a renowned macro-influencer who doesn’t limit herself to just the beauty industry.

Her self-introduction as a “beauty expert, fragrance lover, and home decor obsessed” influencer speaks to her diverse interests.

While Jackie excels in offering makeup tips, product reviews, and makeup transformations, her influence extends far beyond the beauty community.

She provides fashion tips, skincare advice, and showcases her everyday life on various social media platforms.

Her commitment to clean beauty and ethical cosmetic brands aligns with the growing trend toward natural beauty.

Jackie’s high-quality content doesn’t stop at beauty; she delves into home decor and even shares her passion for fragrance.

Her wide range of content attracts a wider audience and has made her a sought-after influencer for advertising campaigns and influencer marketing.

In the ever-evolving world of digital marketing, Jackie Aina shines as a versatile influencer who effortlessly combines beauty, fashion, lifestyle, home decor, and travel into her content.

Her honest reviews and dedication to cruelty-free products have solidified her position as a trusted source for all things beauty and beyond.

Instagram account analysis

4. @lexilalamakeup | Alexandra S Siderman

General information

Topics: Beauty, Makeup, Skincare

Self intro: “🌈CEO OF THE RAINBOW🌈 Content Creator, Artist, MUA”

Other channels: Linktr.ee | Twitter |

Contact details: [email protected]

Alexandra S Siderman, known as the “CEO OF THE RAINBOW,” is a prominent beauty macro-influencer based in the vibrant city of Los Angeles.

Alexandra’s beauty content stands out for its high quality and dedication to cruelty-free products.

She is recognized for her honest and detailed reviews of cosmetic brands, making her a trusted source in the beauty community.

Her commitment to providing in-depth beauty content has solidified her position as a go-to influencer for all things related to beauty brands.

As a true artist in her field, Alexandra’s unique approach to makeup tips and skincare sets her apart.

Her vibrant personality and creative beauty content bring a rainbow of color to the beauty industry, captivating her audience.

In the world of beauty social media influencers, Alexandra S Siderman shines as a beacon of high-quality content and honest beauty blogs, celebrating the diverse spectrum of beauty brands.

Instagram account analysis

5. @nicoleguerriero | Nicole Guerriero

General information

Topics: Beauty, Fashion, Lifestyle, Skincare, Motherhood

Self intro: “Makeup and beauty guru”

Other channels: Linktr.ee | Facebook | Pinterest | YouTube | TikTok

Contact details: [email protected]

Nicole Guerriero, the renowned makeup and beauty guru, has left an indelible mark on the beauty and fashion scene in Los Angeles.

With her self-introduction as a “Makeup and beauty guru,” she has built a substantial social media presence that extends beyond makeup transformations.

Nicole’s influence encompasses a wide range of topics, from fashion and lifestyle to skincare and motherhood.

Her content offers a wide variety of beauty tips, showcasing her favorite products and highlighting the latest trends in the beauty industry.

Her involvement in advertising campaigns and influencer marketing has solidified her position as a sought-after influencer.

In the realm of digital marketing, Nicole’s impact is undeniable, thanks to her engaging and authentic content.

Nicole Guerriero’s journey from makeup guru to a multifaceted influencer reflects LA’s evolving landscape of beauty and fashion influencers.

Her ability to connect with a diverse audience while maintaining a strong focus on beauty is a testament to her versatility and appeal in the digital age.

Instagram account analysis

6. @christendominique | Christen Dominique

General information

Topics: Beauty, Fashion, Makeup, Lifestyle

Self intro: “Be Kind. Stay Humble. Work Hard | Beauty & Lifestyle🤍Founder @dominiquecosmetics”

Other channels: Facebook | Twitter | YouTube | TikTok

Contact details: [email protected]

Christen Dominique, the founder of Dominique Cosmetics, is a prominent beauty macro-influencer in the heart of Los Angeles.

As an influencer deeply immersed in the makeup industry, Christen Dominique’s content is a treasure trove of detailed reviews and insights into various cosmetic brands.

Her dedication to providing thorough and honest assessments has made her a trusted source for beauty enthusiasts seeking in-depth knowledge.

Christen’s beauty content transcends mere makeup tutorials, offering a holistic view of beauty, lifestyle and the makeup industry.

Her influence extends to fashion, showcasing her versatility and adaptability in the ever-evolving world of beauty macro-influencers.

With the founding of Dominique Cosmetics, she has cemented her legacy in the makeup industry, reflecting her commitment to high-quality beauty products.

Christen Dominique’s journey exemplifies how passion, humility, and hard work can lead to a thriving career in beauty and makeup.

Her ability to offer detailed beauty reviews while embracing various facets of beauty and lifestyle has endeared her to a wide and dedicated audience.

Instagram account analysis

7. @laurenconrad | Lauren Conrad

General information

Topics: Beauty, Fashion, Lifestyle, Motherhood, Family, Decor

Self intro: “Lauren Conrad is a television personality, New York Times bestselling author, fashion designer and philanthropist”

Other channels: Website | Facebook | Twitter | Pinterest | YouTube

Contact details: n/a

Lauren Conrad, known for her multifaceted career as a television personality, New York

Times bestselling author, fashion designer, and philanthropist, has also left her mark in the world of beauty macro-influencers in Los Angeles.

While her introduction spans various aspects of her career, her influence in the beauty industry is undeniable.

Lauren’s status as a style icon extends to beauty, fashion, and lifestyle. Her content around beauty is not only popular but also showcases her versatile approach to beauty and fashion trends.

Beyond her influence in the United States, Lauren Conrad’s reach in the beauty industry includes collaborations and influencer campaigns with cosmetic products.

Her ability to seamlessly integrate her beauty expertise into her broader brand reflects her impact as a beauty macro-influencer.

Incorporating aspects of motherhood, family, and decor into her content, Lauren Conrad presents a well-rounded lifestyle that resonates with her audience.

Her ability to effortlessly blend beauty, fashion, and family life underscores her position as a multifaceted influencer in the bustling world of beauty macro-influencers.

Instagram account analysis

8. @michellephan | Michelle Phan

General information

Topics: Beauty, Fashion, Lifestyle, Skincare

Self intro: “50% child. 50% old soul.”

Other channels: Website | Facebook | Twitter | YouTube |

Contact details: [email protected]

Michelle Phan, a prominent beauty macro-influencer based in Los Angeles, has significantly impacted beauty, fashion, lifestyle, and skincare.

Her influence extends far and wide, thanks to her engaging content and expertise in these areas.

Michelle’s presence in the beauty industry is marked by her popular beauty content that transcends trends and ages.

She has mastered the art of creating engaging content around beauty, showcasing not only her makeup techniques but also her profound love for fashion and lifestyle.

Her expertise in makeup techniques has not only educated but also inspired countless followers.

Michelle’s ability to connect with her audience on a personal level, while maintaining a passion for fashion, sets her apart as an enduring influencer in the beauty and fashion domains.

In the bustling landscape of LA macro-influencers, Michelle Phan’s timeless appeal and ability to seamlessly integrate beauty, fashion, and lifestyle make her a beloved and influential figure.

Her journey continues to inspire, as she represents the perfect fusion of youthful energy and timeless wisdom in the world of beauty.

Instagram account analysis

9. @jeffreestar | Jeffree Star

General information

Topics: Beauty, Makeup, Fashion, Lifestyle, Travel

Self intro: “MAKEUP ARTIST/COSMETICS CREATOR. Singer/song writer. Fashion obsessed. “

Other channels: Website | Facebook | Twitter | YouTube

Contact details: n/a

Jeffree Star, a prominent figure in the beauty industry, is more than just a makeup artist and cosmetics creator.

With millions of followers on Instagram, he embodies a multifaceted approach to beauty, makeup, fashion, and lifestyle.

As a lifestyle influencer, Jeffree Star’s influence extends beyond makeup.

He curates stunning photos of beauty products that captivate his audience.

His status as a beauty lover is evident in his deep connection with the fashion industry and his ability to seamlessly blend beauty and fashion in his content.

His lifestyle content further elevates Jeffree Star’s influence in the beauty industry.

He offers a glimpse into his everyday life and shares his travel adventures, creating a well-rounded presence in the world of social media content.

His unique combination of talents makes him a standout figure among beauty macro-influencers in Los Angeles, representing the perfect fusion of beauty, fashion, and lifestyle.

Instagram account analysis

10. @kandeejohnson | Kandee Johnson

General information

Topics: Beauty, Fashion, Lifestyle, Motherhood, Makeup

Self intro: “The OG of Youtube ✨Your virtual bff, trying to bring some joy, realness & fun to ur day & sometimes cooking, DIY & beauty tips ✝️ Believer 💖Mama of 4”

Other channels: Website | Facebook | Twitter | Pinterest | YouTube

Contact details: n/a

Kandee Johnson stands out as a popular beauty influencer in Los Angeles.

Her self-introduction reflects her multifaceted approach to content creation, which spans beauty, fashion, lifestyle, motherhood, and makeup.

Kandee is not only a popular beauty influencer but also a fashion vlogger who shares her unique style with her audience.

Her influence in the cosmetics industry extends beyond conventional makeup tutorials. Kandee is renowned for her creative makeup looks that push the boundaries of artistry.

What makes Kandee even more relatable is her role as a mother of four.

Her content is a delightful mix of realness, joy, and fun, bringing a personal touch to her virtual presence.

Her strong belief system is another facet that resonates with her audience, making her more than just an influencer.

Kandee Johnson’s journey in the beauty and lifestyle space showcases her versatility and genuine connection with her viewers.

Her creative makeup and fashion vlogs have made her an enduring figure in the ever-evolving world of macro-influencers.

Instagram account analysis

11. @monicastylemuse | Monica Veloz

General information

Topics: Beauty, Fashion, Makeup, Lifestyle, Family

Self intro: “Hey my Muses! Here’s my page to get all the scoop on my recent updates whether its Fashion or beauty I”

Other channels: Facebook | Twitter | YouTube | TikTok

Contact details: [email protected]

Monica Veloz is a popular beauty influencer in Los Angeles.

Her self-introduction reflects her dedication to sharing the latest updates in the realms of beauty, fashion, and lifestyle with her followers.

Monica is not only a popular beauty influencer but also a fashion vlogger who brings a unique style to her content.

Her creativity shines through in her makeup tutorials, where she explores innovative and artistic approaches to cosmetics.

Monica’s ability to seamlessly blend beauty, fashion, makeup, and lifestyle content makes her a go-to source for her audience.

Her passion for creativity and her commitment to sharing her expertise have solidified her position as a cosmetics influencer.

In the dynamic world of macro-influencers, Monica Veloz stands out as a muse for beauty enthusiasts and fashion aficionados alike.

Her unique blend of popular beauty trends and creative makeup techniques makes her a beloved figure in the beauty and fashion community of Los Angeles.

Instagram account analysis

12. @labeautyologist | Nayamka Roberts-Smith

General information

Topics: Beauty, Skincare, Wellness, Fashion, Lifestyle

Self intro: “🧠 Esthetic Marketing Strategist 🫧 Brown-Skin Focused Skincare Education”

Other channels: Website | Twitter | Pinterest | YouTube | TikTok

Contact details: [email protected]

Nayamka Roberts-Smith, the “Esthetic Marketing Strategist” with a focus on brown-skin skincare education, is a noteworthy figure among beauty macro-influencers in Los Angeles.

Her self-introduction highlights her esthetic expertise and dedication to promoting skincare wellness.

Nayamka is not just a popular beauty influencer; she is a beauty enthusiast at heart.

Her content not only serves as a source of inspiration but also offers valuable insights into the world of beauty, skincare, wellness, fashion, and lifestyle.

As a brown-skin-focused skincare educator, Nayamka Roberts-Smith fills a vital niche in the beauty industry, catering to a diverse audience seeking specialized knowledge.

Her status as a popular beauty influencer is a testament to her authenticity and dedication to promoting healthy and radiant skin.

In the ever-evolving world of beauty macro-influencers, Nayamka Roberts-Smith’s role as an esthetic marketing strategist and skincare educator brings a unique perspective, making her a valuable resource for those seeking beauty inspiration and brown-skin-focused skincare expertise.

Instagram account analysis

13. @alexisoakley | Alexis Oakley

General information

Topics: Beauty, Makeup, Fashion, Lifestyle

Self intro: “Welcome to my Youtube channel! I am a 23 year old celebrity makeup artist based in LA! Here you will find vlogs, GRWM, makeup tutorials, lifestyle videos and more! “

Other channels: Twitter | YouTube

Contact details: [email protected]

Alexis Oakley, the 23-year-old professional makeup artist based in Los Angeles, has carved a niche for herself in the world of beauty macro-influencers.

Her welcoming self-introduction on her YouTube channel sets the tone for her engaging content, which spans makeup, fashion, and lifestyle.

Alexis is not only a talented makeup artist but also a beauty enthusiast who provides endless beauty inspiration to her audience.

Her channel is a treasure trove of makeup tutorials, vlogs, and “Get Ready With Me” sessions that showcase her skills and creativity.

In the bustling beauty landscape of LA, Alexis Oakley’s youthful charm and passion for makeup make her a standout influencer.

Her content appeals to beauty enthusiasts seeking not only makeup tips but also a glimpse into her vibrant lifestyle.

As a rising star in the world of beauty macro-influencers, Alexis Oakley represents the next generation of beauty inspiration, offering fresh perspectives and creative makeup techniques that resonate with her dedicated audience.

Instagram account analysis

14. @thetennillelife_ | Tennille Murphy

General information

Topics: Beauty, Fashion, Lifestyle, Interior Design

Self intro: “Wellness Recipes ❥ Hair & Makeup Tutorials ❥ Fashion & Design DIY ❥ Effortless Sustainable Living ❥ Food & Travel”

Other channels: Website | Facebook | YouTube | TikTok

Contact details: [email protected]

Tennille Murphy, the multifaceted beauty macro-influencer in Los Angeles, offers a holistic approach to content creation that encompasses beauty, fashion, lifestyle, and interior design.

Her self-introduction reveals her commitment to wellness, sustainability, and creativity.

As a fashion blogger, Tennille keeps her audience updated with the latest trends, DIY fashion, and design ideas.

Her expertise extends to hair tutorials, where she shares tips and techniques to achieve various stunning looks.

Beyond beauty, Tennille’s content delves into wellness, sustainable living, food, and travel, creating a diverse and engaging platform for her followers.

Her ability to seamlessly blend these topics reflects her passion for a well-rounded and meaningful lifestyle.

In the world of beauty macro-influencers, Tennille Murphy’s versatility stands out.

Her content inspires beauty enthusiasts and offers a glimpse into a lifestyle encompassing wellness, fashion, and sustainable living.

Tennille’s presence in the digital landscape represents the modern influencer who values creativity and conscious living.

Instagram account analysis

15. @heymichellelee | Michelle Lee

General information

Topics: Beauty, Skincare, Lifestyle

Self intro: “Beauty pro | Former Editor in Chief @allure & @nylonmag | Adcolor Legend | Founder & Principal at Monologue creative agency”

Other channels: Twitter | Pinterest | TikTok

Contact details: n/a

Michelle Lee, a distinguished beauty macro-influencer in Los Angeles, brings a wealth of experience to the beauty and skincare industry.

With a self-introduction that highlights her tenure as the former Editor in Chief at both Allure and Nylon magazines and her role as the founder of the Monologue creative agency, Michelle Lee is a true legend in the world of beauty.

While her introduction doesn’t explicitly mention blog posts, her extensive background in editorial roles indicates her expertise in creating high-quality content.

Through her blog posts and other content, Michelle shares valuable insights and trends in the beauty and skincare sectors, enriching the lives of her followers.

Michelle Lee’s influence extends beyond her impressive resume, reflecting her dedication to elevating the beauty and skincare conversation.

Her contributions have made her a respected figure in the industry, and her blog posts continue to provide a source of inspiration and education for beauty enthusiasts and professionals alike.

Instagram account analysis

With a presence on various platforms like her website, Facebook, TikTok, YouTube, and Pinterest, Julie continues to inspire with her makeup artistry.

Instagram account analysis

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Beauty Nano-Influencers in Los Angeles

1. @itsbrandyncross | Brandyn Cross

General information

Topics: Beauty, Fashion, Makeup, Lifestyle

Self intro: “Hi everyone! I hope to share my genuine colorful spirit and art with everyone that I meet. In a world where there seems to be more darkness with each passing day, its up to us to choose who gets the platform, and who we listen to. Beauty is cute but a Great heart is Beautiful. As a person who has worked in Beauty for over 10 years in many different roles in the industry, I have dealt with many adversities, I remain as a symbol of hope. Hope that we can all be appreciated in all Shapes, Sizes, Gender, Race and Expressions.”

Other channels: Website | Linktr.ee | Twitter | YouTube | TikTok

Contact details: [email protected]

Brandyn Cross, an American beauty blogger and fervent fashion lover, radiates positivity in the beauty world.

With over a decade of experience in various industry roles, Brandyn emphasizes the importance of diversity and inclusivity.

His platform symbolizes hope and celebrates beauty in different shapes, sizes, genders, races, and expressions.

His Instagram reflects his unique approach to beauty and fashion, promoting inclusivity and a great heart as the true essence of beauty.

Instagram account analysis

2. @drakehackney | Drake Hackney

General information

Topics: Beauty, Fashion

Self intro: “Beauty, Portrait and Fashion Photographer based in Los Angeles”

Other channels: Website | TikTok

Contact details: [email protected]

Drake Hackney, an American beauty blogger with a passion for fashion, is a talented beauty, portrait, and fashion photographer based in Los Angeles.

His Instagram showcases his prowess in capturing the beauty and style of his subjects through his lens.

As a beauty photographer and fashion enthusiast, his portfolio is a visual journey through the world of beauty and fashion.

Instagram account analysis

As we finish our look at Los Angeles, it’s clear that the city’s beauty influencers are more than just popular; they’re leaders, creators, and trailblazers.

These 30 beauty influencers have made a name for themselves online and have opened doors for many others to follow their passion in beauty.

They’ve shown us new ways to do makeup and take care of our skin, and their influence is as wide as it is big.

As the day ends in Los Angeles, we appreciate more the people who help make it more beautiful every day.

Cheers to LA’s beauty influencers – may they keep on being creative and brighten up the beauty world.

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Top 30 Beauty Influencers in Los Angeles

Beauty Macro-Influencers in Los Angeles

1. @hudabeauty | Huda Kattan

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2. @videosbeauty

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3. @jackieaina | Jackie Aina

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4. @lexilalamakeup | Alexandra S Siderman

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5. @nicoleguerriero | Nicole Guerriero

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6. @christendominique | Christen Dominique

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7. @laurenconrad | Lauren Conrad

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8. @michellephan | Michelle Phan

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9. @jeffreestar | Jeffree Star

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10. @kandeejohnson | Kandee Johnson

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11. @monicastylemuse | Monica Veloz

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12. @labeautyologist | Nayamka Roberts-Smith

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13. @alexisoakley | Alexis Oakley

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14. @thetennillelife_ | Tennille Murphy

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15. @heymichellelee | Michelle Lee

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Food Micro-Influencers in Los Angeles

1. @makeupwithivan| Ivan

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2. @kushin | Koosha

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3. @makeupbyhaileyhoff | Hailey Hoff

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4. @bekah_sun | Bekah Sun

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5. @matt_lars | Matt Lars

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6. @thenayglam | Nay Soto

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7. @berthavalenzuela | Bertha Valenzuela

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8. @_withlovebrenda | Brenda

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9. @legendaryshots.p

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10. @juliehasit | Julie Hassett

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Explore niche influencers in Los Angeles:

Related posts about Los Angeles:

Beauty Nano-Influencers in Los Angeles

1. @itsbrandyncross | Brandyn Cross

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2. @drakehackney | Drake Hackney

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3. @ericaaarodriguez | Erica Rodriguez

4. @marina_lovell | Marina Lovell

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5. @melissacgeraghty | Melissa Christine G

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Conclusion