Top 30 B2B Influencer Marketing Agencies [2024 Review]

Tamara Jovanovic
May 21, 2024
March 21, 2024

Many companies need help finding the right B2B influencer marketing agency to amplify their brand message.

If you’re feeling lost in the sea of options, you’ve come to the right place.

Here’s what you’ll discover in our article:

  • The industries and social media platforms these agencies specialize in.
  • Key digital marketing services each agency offers.
  • Notable clients they’ve successfully partnered with.

Keep reading to connect with the perfect agency to elevate your brand’s influence.

TL;DR: Top B2B Influencer Marketing Agencies

  1. inBeat: inBeat specializes in B2B influencer marketing services, offering scalable, personalized campaigns and access to an elite network of the top 2% of talented creators. Their dedicated campaign management helps brands enhance visibility and engagement, ensuring marketing strategies are effectively tailored to meet specific campaign objectives.
  2. Leadtail: Leadtail offers comprehensive B2B social media services, focusing on insights, strategies, and influencer relationships to effectively engage target buyers. They stand out with a blend of social media management, creative services, influencer marketing, and analytics, ensuring brands connect meaningfully with their audience.
  3. Prohibition PR: Prohibition PR excels in creative B2B influencer marketing, integrating PR, social media channels, and content management and marketing. Their creative use of influencers helps brands gain exposure and drive new revenue, with a focus on authentic, engaging campaigns.
  4. OST Marketing: OST specializes in B2B influencer marketing and offers global influencer programs, particularly for tech brands. They provide detailed influencer and audience analytics and channel management, ensuring campaigns are data-driven and integrated into broader marketing strategies.
  5. Socially Powerful: Socially Powerful is an influencer agency that leverages proprietary technology for effective influencer campaigns across all social platforms, focusing on performance and conversions. Their technology-driven approach sources ideal influencers to effectively amplify your brand’s message.

Benefits of Hiring a B2B Influencer Marketing Agency

  • Access to a vast network of influencers: You directly tap into a rich pool of industry-specific influencers, saving time and ensuring a better match.
  • Expert strategy development: You benefit from proven strategies tailored to your business goals, increasing campaign effectiveness.
  • High-quality content creation: Leverage the creative expertise of influencers who can produce engaging content that resonates with your audience.
  • Measurable results and analytics: Gain insights from detailed reporting on campaign performance, helping you make informed decisions.
  • Time and resource efficiency: Save on the time and resources needed to build and manage influencer relationships in-house.
  • Up-to-date industry knowledge: Stay ahead with agencies that are always on top of the latest trends and platform algorithms.
  • Risk management: Mitigate potential risks through professional handling of negotiations, contracts, and campaign oversight.

A Deep Dive into Each Top B2B Influencer Marketing Agency

1. inBeat

inBeat

inBeat stands out as a premier choice among the top 30 B2B influencer marketing agencies, offering specialized influencer marketing services to elevate online brands through strategic social media influencer marketing solutions.

This agency sets itself apart by scaling businesses’ influencer marketing campaigns, providing versatile, scalable influencer marketing solutions and a personalized touch through dedicated campaign management.

Partnering with the elite top 2% of content creators, inBeat grants businesses access to an extensive and complimentary database of influencers known for their high engagement rates.

This makes it a go-to agency for companies looking to enhance their B2B influencer marketing efforts.

By leveraging InBeat’s services, you equip yourself to scale your influencer collaborations efficiently, broadening your brand’s reach and fostering significant connections with hundreds of new partners and assets.

This approach is crucial for brands aiming to amplify their presence and engagement in the B2B sphere.

A dedicated agent customizing your campaign ensures that they tailor your marketing strategies to meet your specific brand objectives rather than just being broad strokes.

This personalization leads to more effective and resonant influencer engagements.

Gaining access to the top 2% of content creators opens the door to high-quality influencer partnerships, elevating your brand’s message with content that captivates and engages your target audience, a key advantage in B2B marketing.

The agency’s comprehensive influencer database simplifies the selection process, making it easier and more efficient to find the perfect influencers for your brand, an essential feature for businesses aiming to streamline their B2B influencer marketing strategies.

Nielsen IQ faced the challenge of acquiring global customers in over 15 countries while managing low CPA and high volume expectations.

inBeat Agency onboarded 100+ international UGC creators, influencers, and actors to generate multi-lingual content in 15+ languages and accents, successfully managing a 7-figure budget across various paid media platforms and executing performance-based content and customer acquisition strategies across all countries.

Industries: Mobile Applications, CPG and DTC brands, Retail, eCommerce, Agencies, Fashion, Food, SaaS, B2B

Notable clients: New Balance, Deux par Deux, Linktree, Hopper, Nissan, Disney, Hurom

Key services:

  • Micro-Influencer and Nano-Influencer Marketing
  • Digital Marketing
  • Social Media Advertising
  • UGC Creation
  • TikTok and Instagram Marketing & Advertising
  • Paid Advertising

Reason to work with inBeat: inBeat uniquely positions itself at the forefront of B2B influencer marketing by offering a scalable, personalized approach to campaign management. Partnering with this agency ensures you have access to an elite network of the top 2% of content creators, along with a dedicated agent who will tailor your campaign to meet the specific needs of your brand. This approach not only enhances your brand’s visibility and engagement but also ensures that your marketing strategies are effectively aligned with your objectives, providing a seamless path to achieving your marketing goals without the complexity typically associated with influencer marketing.

2. Leadtail

Leadtail

Leadtail is a B2B social media agency that specializes in developing insights, social media strategies, and influencer relationships to effectively engage target buyers.

Their unique value proposition lies in their comprehensive approach, integrating social media management, B2B influencer marketing, social advertising, buyer insights, social for events, and employee advocacy to create impactful B2B marketing campaigns.

By partnering with Leadtail, you gain the advantage of tailored social media strategies that align with your marketing goals, ensuring your brand’s message reaches and resonates with your target audience.

Their expertise in B2B influencer marketing allows you to break into new markets and enhance brand awareness through strategic influencer collaborations.

Leadtail’s social advertising services amplify your content’s visibility and connect your social media efforts with your broader demand generation strategies, maximizing ROI.

The agency’s focus on buyer insights provides you with a data-driven understanding of your target customers’ real-world actions, enabling more effective engagement strategies.

Lastly, their employee advocacy programs empower your team to become brand champions, further extending your reach and strengthening your brand’s online presence.

Industries: B2B, Technology, Healthcare, Finance, Retail, Education

Notable clients: Adobe, Oracle, Cisco, HP, IBM

Key services:

  • Social Media Management
  • B2B Influencer Marketing
  • Social Advertising
  • Buyer Insights
  • Social for Events
  • Employee Advocacy

Reason to work with Leadtail: Leadtail’s tailored approach and deep expertise in B2B social media marketing offer businesses a strategic partner capable of transforming their social media presence into a powerful tool for engagement and growth. Their focus on data-driven insights and strategic influencer collaborations ensures that your marketing efforts yield measurable results and meaningful engagement with your target audience.

3. Prohibition PR

Prohibition PR

Prohibition PR is an award-winning B2B influencer marketing agency known for its fully integrated approach, combining PR, social media, content marketing, video production, and influencer relations.

Their standout feature is their creative and effective use of influencer marketing to deliver brand awareness, media exposure, and new revenue streams.

You’ll benefit from their extensive experience and creativity, which help you engage with influencers effectively and in a way that is tailored to your brand’s goals.

They design their campaigns to center around your mission, utilizing influencers to amplify your message.

Additionally, Prohibition strategically partners with influencers to create authentic campaigns that build trust and engagement, further enhancing your brand’s credibility.

Their ability to continuously optimize strategies based on real-time data ensures your campaigns are effective and yield measurable results.

Industries: B2B, Hospitality, Public Sector, Food, Drink, Luxury, Technology, Automotive, Higher Education, Property, Retail, Health & Beauty, FMCG, Travel, Corporate

Notable clients: Furn, Kurt Geiger, Bigen, Equans

Key services:

  • Influencer Marketing
  • Social Media Marketing
  • Content Marketing
  • Video Production
  • PR Services

Reason to work with Prohibition PR: Prohibition PR’s award-winning campaigns and integrated approach provide a comprehensive solution for B2B brands looking to enhance their influencer marketing strategies. Their proven track record in delivering measurable results across various industries makes them a trusted partner for achieving your marketing objectives.

4. OST

OST

OST is a multi-award-winning social media agency acclaimed for its expertise in B2B influencer marketing. It offers a comprehensive range of services, from influencer analysis to full campaign execution.

They distinguish themselves by developing and managing global influencer programs for some of the world’s largest tech brands, working with over a thousand leading influencers across sectors like tech, finance, agritech, and manufacturing.

By choosing OST, you leverage their specialized influencer analysis to find the best matches for your brand, ensuring effective engagement.

Their influencer management services streamline collaboration, handling negotiations, contracts, and payments on your behalf.

With OST’s influencer insights, you benefit from data-driven evaluations of your marketing efforts, enhancing strategy refinement and ROI.

Furthermore, their influencer campaigns and long-term programs integrate seamlessly into your digital marketing strategy, amplifying your brand’s reach and credibility.

Industries: B2B, Technology, Finance, Agritech, Manufacturing

Notable clients: Dell, Salesforce, Zoetis, Megalac

Key services:

  • Influencer Analysis
  • Influencer Management
  • Influencer Insights
  • Influencer Campaigns
  • Influencer Programs

Reason to work with OST: OST offers a deep dive into B2B influencer marketing with a proven track record in running successful global programs, especially for tech brands. Their end-to-end services from analysis to campaign execution ensure a tailored strategy that aligns with your brand’s goals, enhancing your digital marketing outcomes.

5. Socially Powerful

Socially Powerful

Socially Powerful is a global B2B influencer marketing agency offering end-to-end strategies powered by proprietary technology.

They excel in accessing influencers across all platforms, ensuring campaigns guarantee performance, traffic, and conversions.

Their standout feature is using best-in-class technology to source influencers who align with your brand, driving real returns on investment.

Benefit from their global network, reaching B2B audiences through trusted voices.

They provide an always-on approach or a bolt-on to existing campaigns, creatively amplifying your brand story.

With award-winning founders and a diverse clientele, Socially Powerful promises impactful influencer campaigns with measurable success.

Industries: B2B, Fashion, Beauty, Retal, eCommerce

Notable clients: Primark, L’Oréal, Savage Fenty, Crocs, Polo Ralph Lauren

Key services:

  • Influencer Marketing
  • Paid Social
  • Social Strategy
  • Content Creation
  • Video Production

Reason to work with Socially Powerful: Leverage their comprehensive services and proprietary technology for tailored B2B influencer campaigns that drive tangible business outcomes.

6. Thinkers360

Thinkers360

Thinkers360 is a leading B2B influencer marketing platform that specializes in connecting brands with a wide network of thought leaders and experts in various industries.

Its unique value proposition lies in its extensive, opt-in network of influencers and thought leaders, paired with advanced analytics and matchmaking algorithms.

This setup ensures a high level of relevance and engagement for marketing campaigns.

With Thinkers360, you can easily identify and engage with the most relevant influencers for your brand, ensuring your message reaches the right audience.

The platform offers targeted influencer discovery, allowing for highly effective and personalized marketing strategies.

The service streamlines the process of content creation and distribution, enabling you to leverage the credibility and reach of established experts in your field.

This not only enhances your brand’s visibility but also its credibility.

Thinkers360 provides detailed analytics and tracking, offering insights into the performance of your influencer campaigns and allowing for data-driven decision-making.

Lastly, the platform’s emphasis on authenticity and relevance in influencer partnerships ensures that your marketing efforts resonate well with your target audience, leading to higher engagement rates and ROI.

Industries: B2B, Technology, Consulting, Professional Services, Healthcare, Sustainability, Finance, Education

Notable clients: IBM, SAP, Microsoft, Oracle, Dell

Key services:

  • Influencer Discovery and Engagement
  • Campaign Management
  • Content Creation and Distribution
  • Analytics and Performance Tracking

Reason to work with Thinkers360: Thinkers360 stands out for its robust, data-driven approach to B2B influencer marketing, ensuring that businesses can efficiently find and collaborate with influencers that perfectly match their brand identity and campaign goals. This precision, combined with the platform’s comprehensive analytics, maximizes the effectiveness and ROI of marketing campaigns.

7. Influencer Marketing Factory

Influencer Marketing Factory

The Influencer Marketing Factory excels in developing tailored influencer campaigns for B2B businesses, leveraging strategic influencer partnerships for growth.

Its unique value lies in its combination of creativity and data-driven strategies to maximize ROI. By partnering with them, you gain access to personalized influencer marketing strategies that align with your specific business goals, ensuring a bespoke solution.

They design their content creation services to bolster your brand’s reputation and industry authority, attracting relevant audiences.

Additionally, their advertising expertise integrates seamlessly with influencer collaborations for heightened impact and engagement.

With a focus on talent management, they ensure that your campaigns leverage the most suitable and influential personalities in your industry.

Industries: B2B, App, Automotive, Beauty, Fashion, Finance, Fitness, Food/Bev, Gaming, Music, Pets, Pharma, Products, Tech, Tourism, Toys, Travel

Notable clients: ASUS, Hyundai, Ren Skincare, Envato

Key services:

  • Influencer Marketing
  • Content Creation
  • Advertising
  • Talent Management

Reason to work with The Influencer Marketing Factory: Choosing The Influencer Marketing Factory means accessing a blend of creative and analytical approaches tailored to your B2B marketing needs, ensuring campaigns that resonate with your target audience and deliver measurable results.

8. Boss Digital

Boss Digital

Boss Digital stands out as a B2B influencer marketing agency that marries influencer collaborations with strategic digital marketing.

They differentiate themselves through a rigorous influencer vetting process to ensure brand alignment and authenticity.

Engaging with Boss Digital allows you to leverage influencers who truly resonate with your brand’s ethos, enhancing credibility and trust.

Their strategic approach to content ensures your message is delivered compellingly and memorably.

You benefit from enhanced digital presence and SEO, thanks to content that’s not only engaging but also optimized.

Furthermore, their emphasis on measurable results means every campaign is designed for impact, tracking engagement to ROI.

Industries: B2B, Technology, Finance, Healthcare, Education, Charity, Law

Notable clients: Anaphylaxis UK, Wilson Partners, Ark Teacher, The Turing Trust

Key services:

  • Influencer Vetting
  • Content Strategy
  • Digital Presence Enhancement
  • SEO Optimization
  • Performance Tracking

Reason to work with Boss Digital: Boss Digital prioritizes authentic influencer partnerships and strategic content, ensuring your B2B marketing efforts are both genuine and effective.

9. HypeFactory

HypeFactory

HypeFactory is a full-cycle influencer marketing agency known for its AI-driven approach to connect brands with their target audiences.

Their distinctive use of the HypeDetect AI tool sets them apart, enabling precise influencer matching and campaign measurability.

With HypeFactory, you gain the advantage of engaging content that aligns with your brand identity across platforms like Instagram, Twitch, and YouTube.

Their expertise in analytics ensures they target your campaigns effectively, maximizing ROI.

The agency’s global reach and multilingual capabilities promise expansive market penetration.

They commit to performance optimization, continuously refining your campaigns for peak efficiency.

Industries: B2B, Gaming, eCommerce, Luxury Brands, Real Estate, Beauty

Notable clients: Surfshark VPN, LoveHoney, RAID: Shadow Legends

Key services:

  • AI-driven influencer matching
  • Full-cycle campaign management
  • Content creation and amplification
  • Performance optimization and analytics

Reason to work with HypeFactory: With their advanced AI tools and a global network of influencers, HypeFactory offers unmatched precision in targeting and engaging your desired audience, ensuring impactful campaigns that drive results.

10. Sculpt

Sculpt

Sculpt is a dedicated B2B influencer marketing agency that crafts tailored strategies to elevate brand narratives.

Their unique advantage lies in weaving authentic brand stories with the right influencer voices, ensuring genuine engagement.

With Sculpt, you’ll experience the power of strategic influencer partnerships that resonate with your target B2B audience, driving meaningful conversations.

They streamline your campaign execution, removing the complexity and letting you focus on core business activities.

Benefit from Sculpt’s data-driven insights to refine your marketing strategies continually, ensuring optimized performance.

Their commitment to transparency means you’re always in the loop with clear, actionable campaign analytics.

Industries: B2B, Technology, SaaS, Healthcare, Finance, Manufacturing

Notable clients: HubSpot, Salesforce, Workday, GE HealthCare, Siemens

Key services:

  • Influencer Strategy Development
  • Content Creation and Amplification
  • Campaign Management and Analytics
  • Strategic Partnerships and Collaborations

Reason to work with Sculpt: Choose Sculpt for their adept storytelling and strategic influencer collaborations that promise not only to amplify your brand’s voice but also to engage and convert your specific B2B audience effectively.

Get the most out of food creators with inBeat’s micro-influencer agency in London!

11. IZEA

IZEA

IZEA specializes in guiding brands and creators through their influencer strategy, project management, and analytics.

Its unique value lies in its data-driven insights, offering targeted media and measurable results against campaign guarantees.

You gain creative control, ensuring content aligns with your company goals.

Their platform allows for easy identification and collaboration with relevant influencers, enhancing your campaign’s reach. IZEA’s software and managed services cater to businesses of all sizes, making influencer marketing accessible and effective.

The emphasis on authentic influencer partnerships helps in delivering genuine brand messages.

Industries: B2B, Tech, Automotive, Retail, Fashion, eCommerce, Food & Beverage, Gaming

Notable clients: Acer, Toyota, GUESS Eyewear, Tyson

Key services:

  • Influencer Strategy
  • Project Management
  • Compliance and Optimization
  • Analytics
  • Managed Services

Reason to work with IZEA: IZEA offers a comprehensive solution for B2B influencer marketing, focusing on data-driven strategies and creative control. This makes it ideal for businesses seeking measurable and authentic influencer collaborations.

12. Clickstrike

Clickstrike

Clickstrike is a specialized SaaS influencer marketing agency, dedicated to connecting technology companies with influential voices in the tech and SaaS sectors.

Their unique approach focuses on flexibility and partnership, ensuring a seamless collaboration experience.

You benefit from increased brand awareness through strategic influencer partnerships by leveraging their services.

They design their content creation strategies to engage your target audience effectively.

Clickstrike’s advanced analytics allow for precise measurement of campaign performance, ensuring your marketing efforts are data-driven.

Additionally, their commitment-free model offers customized services without long-term obligations, allowing you to have flexibility and control over your marketing campaigns.

Industries: B2B, Technology, Software as a Service (SaaS)

Notable clients: Acorn, Stack, Gilded, Ehermail

Key services:

  • Influencer Partnerships
  • Content Creation
  • Advanced Analytics
  • Customized Marketing Campaigns

Reason to work with Clickstrike: Clickstrike offers a blend of strategic influencer partnerships and flexible, data-driven marketing solutions tailored for the tech and SaaS sectors, making it an ideal choice for companies looking to amplify their online presence without long-term commitments.

13. TechGrowth

TechGrowth

TechGrowth is a B2B influencer marketing agency that specializes in driving real leads from engaged buyers through influencer communities.

What sets them apart is their access to over 1500 B2B influencers and publications, enabling them to co-create trusted content.

You benefit from authentic leads, as their campaigns focus on real engagement, connecting you with interested buyers who trust the information source.

Their full-service campaign management takes care of all aspects, from buyer targeting to lead nurturing, ensuring your goals are met without the hassle.

You also gain access to a curated influencer network, tailored to your ideal customers, enhancing your credibility and reach.

Plus, their simple pricing model, based on cost per lead, makes budgeting straightforward and transparent.

Industries: B2B, SaaS

Notable clients: Webinar.net, OnSite Live, Omini Pro

Key services:

  • B2B Demand Generation
  • ABM Campaigns
  • B2B Appointment Setting
  • Content Creation

Reason to work with TechGrowth: TechGrowth offers a unique blend of influencer access and full-service campaign management, ensuring genuine leads and a hassle-free experience for B2B companies looking to enhance their marketing strategies.

14. Ambitious PR

Ambitious PR

Ambitious PR integrates B2B influencer marketing with digital PR strategies to create impactful campaigns.

Their standout feature is building trusted relationships with hand-picked influencers tailored to your business needs.

You gain exposure to new networks and audiences, expanding your reach and influence in the industry.

Their personalized approach ensures content resonates with your target audience, enhancing brand authenticity.

Their comprehensive service includes research, influencer mapping, and content development, providing a seamless campaign execution.

They also offer measurement and analysis for continuous strategy improvement, ensuring your campaigns achieve their full potential.

Industries: B2B, Corporate, Education, ESG & Sustainability, Healthcare, Financial Services, Professional Services, Public Sector, Property, Trade, Tech

Notable clients: Bradfords, Freemans, Access Creative College

Key services:

  • Research and Influencer Mapping
  • Content Development and Execution
  • Digital PR Services
  • Measurement and Analysis

Reason to work with Ambitious PR: Ambitious PR’s tailored and strategic approach to B2B influencer marketing and comprehensive service offerings make them an ideal partner for businesses looking to leverage influencer networks effectively.

15. Delightful Communications

Delightful Communications

Delightful Communications specializes in both B2B and B2C influencer marketing, with a focus on creating meaningful relationships.

Their unique approach lies in personalizing influencer strategies to align with client goals.

Benefit from targeted influencer identification to ensure relevance and alignment with your brand.

Their thorough monitoring and analytics offer insights for optimizing campaigns. Additionally, their expertise in content creation enhances your message’s impact.

They also guide on best practices, keeping you informed and engaged.

Industries: B2B, B2C

Notable clients: Microsoft Advertising, Majestic.com, Alaska Airlines

Key services:

  • Influencer Strategy Development
  • Influencer Identification and Outreach
  • Program Monitoring and Analytics
  • Content Creation and Optimization
  • Best Practices and Training

Reason to work with Delightful Communications: Delightful Communications brings a personalized and data-driven approach to influencer marketing, ensuring campaigns are both effective and aligned with client objectives.

16. Team Lewis

Team Lewis

TEAM LEWIS is a global influencer marketing agency known for its innovative and data-driven approach.

They differentiate themselves with a unique blend of creativity and analytics to drive engagement and ROI.

You’ll benefit from their strategic influencer collaborations that align with your brand’s goals and values.

Their content amplification strategies ensure your message reaches a wider, relevant audience.

With TEAM LEWIS, you gain access to measurable campaign insights, helping to refine strategies and prove ROI.

Industries: B2B, Technology, Consumer Goods, Healthcare, Financial Services, Food & Beverages

Notable clients: Taylor’s University, Pokka, Pizza Hut, O’Reilly

Key services:

  • Strategic Planning and Influencer Activation
  • Content Creation and Amplification
  • Data Analysis and ROI Measurement

Reason to work with TEAM LEWIS: TEAM LEWIS combines creativity with data insights to deliver impactful influencer marketing campaigns tailored to your brand’s specific goals.

17. Kingfluencers

Kingfluencers

Kingfluencers specializes in B2B influencer marketing, offering a full-service approach to harness the power of influencers for business development.

Their unique value lies in a well-structured process that encompasses strategy, execution, and optimization, ensuring a hassle-free experience.

You’ll benefit from credible advocates amplifying your message, enhancing reach, and visibility.

Their services foster authentic exchanges, building community loyalty and brand equity.

With Kingfluencers, you can target a wide range of objectives, including sales growth and profitability.

Their approach to storytelling and narrative tracks allows for engaging, multi-format content creation.

Industries: B2B, Retail, eCommerce, Beauty & Cosmetics, Food & Beverage

Notable clients: Barilla Pesto Germany, XMAS, Miele Germany, L’Oréal

Key services:

  • Full-service influencer marketing
  • Strategy development
  • Execution and optimization
  • Authentic content creation
  • Storytelling and narrative development

Reason to work with Kingfluencers: Working with Kingfluencers means partnering with a leader in B2B influencer marketing that provides a comprehensive, hassle-free service from strategy through execution, optimized for effective and efficient results.

18. Techmode

Techmode

TechMode is dedicated to elevating brands through strategic B2B influencer marketing, leveraging industry thought leaders to build trust and engagement.

Their standout feature is their deep understanding of what works in B2B influencer marketing, garnered from years of experience.

By partnering with TechMode, you’ll have access to creative and customized tactics that extend your brand’s reach and deepen customer relationships.

Their high-impact content creation drives significant ROI, making every marketing dollar count.

With their vast network of tech influencers, they position your brand for enhanced visibility and authentic engagement.

Plus, their focus on authentic content ensures your brand’s message resonates genuinely with your audience.

Industries: B2B, Tech, AI, IoT, Gaming, IT

Notable clients: Intel, Vodafone, IBM, Microsoft

Key services:

  • Strategic planning and execution of influencer marketing
  • High-impact content creation
  • Authentic engagement and community building
  • Extensive network of tech influencers

Reason to work with Techmode: TechMode stands out for its seasoned expertise in B2B influencer marketing, offering personalized strategies that harness the power of tech industry thought leaders to amplify your brand’s presence authentically.

19. Pearl Lemon Experiences

Pearl Lemon Experiences

Pearl Lemon Experiences excels in crafting customized B2B influencer marketing strategies that significantly elevate brand presence.

Their edge comes from a global network of influencers tailored to meet specific industry needs.

You’ll gain unparalleled brand exposure and credibility by tapping into their expertly matched influencer collaborations.

Their strategic content campaigns promise to engage and captivate your target audience, driving meaningful interactions.

Benefit from enhanced SEO outcomes through quality backlinks, elevating your digital footprint.

They commit to authenticity, ensuring that your brand’s narrative is conveyed with integrity and impact.

Industries: B2B

Notable clients: n/a

Key services:

  • Customized influencer marketing strategies
  • Global influencer network utilization
  • Strategic content campaign creation
  • SEO enhancement through quality backlinks

Reason to work with Pearl Lemon Experiences: Choosing Pearl Lemon Experiences means gaining a partner adept at leveraging a global network of influencers to craft bespoke, impactful marketing strategies that resonate authentically with your target audience and enhance your brand’s digital presence.

20. Skout PR

Skout PR

Skout PR specializes in B2B public relations and influencer marketing, tailoring programs to meet specific client needs.

Their standout feature is their ability to think differently and work closely with clients at every stage of the PR and influencer journey.

With Skout, you can build brand awareness, change perceptions, and support your digital marketing efforts.

Their services include PR strategy, media training, and influencer relations, helping you connect with key audiences.

For a comprehensive approach to public relations, benefit from their expertise in executive profiling, thought leadership, and digital PR.

Skout’s crisis management and broadcast media expertise ensure you’re prepared for any situation.

Industries: B2B, Technology, Finance, Healthcare, Manufacturing, Education

Notable clients: Awin, Vertex, LumApps, Teneo, 100% Group

Key services:

  • PR Strategy and Measurement
  • Media Relations
  • Influencer and Analyst Relations
  • Executive Profiling and Thought Leadership
  • Digital PR
  • Crisis PR Planning and Management

Reason to work with Skout: Their personalized approach and ability to think creatively ensure tailored solutions that align with your specific PR and influencer marketing goals.

21. Wadi Digital

Wadi Digital

Wadi Digital specializes in B2B influencer marketing for tech companies, emphasizing cybersecurity through their unique Cyfluencer platform.

This specialization allows for precision in matching brands with influencers, significantly enhancing campaign relevance and impact.

Engaging with Wadi Digital means benefiting from targeted influencer partnerships that elevate your brand’s visibility and authority in the tech industry.

Their strategy not only increases brand awareness but also builds meaningful connections with your audience, leveraging expert influencers to drive your message home.

Furthermore, Wadi Digital’s approach includes comprehensive campaign management, ensuring each aspect of your influencer marketing efforts is optimized for maximum engagement and ROI.

Industries: B2B, Technology, Cybersecurity

Notable clients: CyberTech, InfoGuard, SecureLayer7

Key services:

  • Influencer Marketing Strategy
  • Content Creation and Distribution
  • Campaign Management and Optimization
  • Analytics and Reporting

Reason to work with Wadi Digital: Choosing Wadi Digital for your influencer marketing needs means gaining access to a specialized network of tech and cybersecurity influencers, along with bespoke strategies that drive meaningful engagement and tangible results for your tech brand.

22. Exposure Ninja

Exposure Ninja

Exposure Ninja is an award-winning digital marketing agency renowned for its influencer marketing services, which are tailored to connect businesses with new audiences through social media influencers.

They differentiate themselves with a transparent, targeted, and authentic approach to influencer marketing, ensuring campaigns are crafted to meet specific client goals and reach the intended audience effectively.

By choosing Exposure Ninja, you benefit from their expertise in creating engaging campaigns that increase brand awareness, build trust, and drive sales.

Their dedicated team uses comprehensive industry research and strategic influencer collaborations to deliver measurable ROI, setting your business apart from the competition.

Industries: B2B, B2C

Notable clients: Fabrics Galore, MCS Cleaning, The Tool Store Canada

Key services:

  • Influencer Campaign Strategy and Execution
  • Industry and Competitor Research
  • Influencer Pitching and Partnership Negotiation
  • Campaign Monitoring and Reporting

Reason to work with Exposure Ninja: Their proven track record, detailed approach to influencer marketing, and focus on delivering transparent, measurable results make Exposure Ninja a compelling choice for businesses looking to leverage influencer marketing to achieve growth and enhanced online presence.

23. BrandRefer

BrandRefer

BrandRefer sets itself apart as a specialized LinkedIn influencer marketing agency for the B2B market, leveraging the platform to connect brands with professional audiences.

They offer a unique service by focusing exclusively on LinkedIn, enabling precise targeting and engagement with decision-makers and industry leaders.

Partnering with BrandRefer allows you to benefit from their expertise in crafting campaigns that enhance brand visibility and credibility on a professional network.

Their approach includes personalized strategy development, ensuring your marketing efforts resonate with the intended audience and drive meaningful interactions and business outcomes.

Additionally, their focus on micro-influencers facilitates authentic engagement, making your brand’s message more relatable and impactful to your target demographic.

Industries: B2B across various sectors

Notable clients: Infoblox, Bloomreach, Zendesk, Aveva

Key services:

  • LinkedIn Influencer Marketing
  • Strategy Development
  • Campaign Execution and Management
  • Performance Analytics and Reporting

Reason to work with BrandRefer: Their specialized focus on LinkedIn for B2B influencer marketing offers a strategic advantage, ensuring campaigns are highly targeted and effective, with a clear emphasis on generating tangible business results.

24. TopRank Marketing

TopRank Marketing

TopRank Marketing positions itself as a leader in B2B influencer marketing, boasting unparalleled expertise, networks, and knowledge to drive top-tier strategies.

Their distinctive value lies in their custom approach to influencer marketing, tailoring strategies to each brand’s unique needs and audience.

You’ll benefit from their comprehensive influencer strategy and planning, ensuring a data-informed roadmap to success.

Their influencer identification service connects you with key influencers in your industry, enhancing your brand’s reach and credibility.

The agency also offers influencer recruitment, management, and payment services, streamlining the complexities of influencer collaborations.

Furthermore, their co-created and sponsored influencer content amplifies your brand message across various channels.

Industries: B2B, Tech, Financial

Notable clients: Demandbase, Mitel, Cherwell

Key services:

  • Influencer Strategy & Planning
  • Influencer Identification
  • Influencer Recruitment, Management & Payment
  • Co-created & Sponsored Influencer Content
  • Influencer Event Packages
  • Influencer Measurement & Optimization

Reason to work with TopRank Marketing: Engage with TopRank Marketing for a custom, relationship-driven influencer marketing approach that integrates seamlessly with your existing marketing strategies, leveraging their extensive experience and always-on commitment to maximize your brand’s impact.

25. NP Digital

NP Digital

NP Digital is renowned for its cutting-edge earned media strategies, including SEO, content marketing, and digital PR services, which aim to drive business growth through organic channels.

What sets NP Digital apart is its omnichannel approach, ensuring clients achieve both deep audience engagement and increased conversions.

With their expertise, you gain visibility in organic search results, driving more traffic to your site.

Their content marketing strategies are designed to captivate and convert, helping you create compelling content that resonates with your audience.

Digital PR efforts by NP Digital elevate your brand’s reputation and exposure, placing you in front of a wider audience.

Their influencer marketing mastery allows you to leverage influencers effectively, amplifying your brand’s message.

Industries: B2B, Technology, Healthcare, Finance

Notable clients: Adobe, SoFi, Verint

Key services:

  • Search Engine Optimization (SEO)
  • Content Marketing
  • Digital PR
  • Influencer Marketing
  • App Store Optimization (ASO)
  • Organic Social Media

Reason to work with NP Digital: NP Digital’s holistic and data-driven approach to earned media not only aligns your brand with current best practices but also ensures sustained visibility and engagement across multiple platforms, making them an invaluable partner for B2B companies.

26. Viral Nation

Viral Nation

Viral Nation excels as a full-service agency at the forefront of influencer marketing, seamlessly blending innovation in social media strategies with influencer talent management.

They differentiate themselves through a data-driven approach, leveraging analytics to optimize campaign performance and engagement.

Benefit from their expertise in matching your brand with influencers who have a genuine affinity for your products, ensuring authentic and compelling content.

Their strategic campaign management maximizes your campaign’s reach and impact, enhancing brand awareness.

Experience tailored content creation that speaks directly to your target audience, driving engagement and conversions.

Plus, their analytics and reporting provide you with actionable insights, enabling you to measure success and refine strategies.

Industries: B2B, Technology, Gaming, Fashion, Beauty, Food & Beverage, Travel

Notable clients: TikTok, Tencent, Bud Light

Key services:

  • Influencer Marketing
  • Social Media Management
  • Content Creation
  • Performance Marketing
  • Creative & Production
  • Strategy & Consulting

Reason to work with Viral Nation: Choose Viral Nation for their unparalleled blend of creativity, strategy, and analytics, offering a comprehensive suite of services to elevate your brand in the digital era.

27. Relevance Digital

Relevance Digital

Relevance Digital specializes in elevating luxury brands through tailored social media management and influencer marketing, focusing on high-net-worth individuals.

Their unique selling point is their ability to seamlessly blend luxury with digital, crafting exclusive and engaging online experiences.

Benefit from their bespoke content creation that not only looks visually stunning but also embodies the essence of luxury, appealing directly to your target audience.

Their influencer collaborations ensure your brand connects with an affluent audience, enhancing brand prestige and trust.

Additionally, their strategic social media management amplifies your digital presence, optimizing engagement and building a loyal community around your luxury brand.

Industries: B2B, Luxury Goods, Real Estate, Yachting, Private Jets, Luxury Travel

Notable clients: This is it, Sialia, Ocean Independence, Ahoy

Key services:

  • Social Media Management
  • Influencer Marketing
  • Content Creation
  • Digital Strategy
  • Branding and Identity
  • SEO & PPC

Reason to work with Relevance Digital: Leverage Relevance Digital’s expertise in the luxury market to craft a digital presence that resonates with sophistication and exclusivity, ensuring your brand stands out from your competitors in the luxury market.

28. TOP Agency

TOP Agency

TOP Agency is a comprehensive influencer marketing firm that creates authentic and compelling campaigns across all influencer tiers, from nano to celebrity.

They stand out for their proprietary data-driven approach, ensuring tailored strategies that resonate with the target audience.

By collaborating with TOP Agency, you benefit from their unique ability to match the right influencers with your brand, creating genuine connections.

Their strategic content creation and distribution amplify your message across platforms.

Plus, their focus on measurable results means every campaign is optimized for engagement and ROI, providing clear value to your marketing efforts.

Industries: B2B, Technology, Healthcare, Consumer Goods, Food & Beverage, Retail, eCommerce

Notable clients: Microsoft, Budweiser, Intel, Ucla

Key services:

  • Data-Driven Influencer Matching
  • Multi-Tier Influencer Strategies
  • Content Creation & Distribution
  • Campaign Optimization & Analytics

Reason to work with TOP Agency: TOP Agency’s blend of data-driven insights and creative storytelling makes them an ideal partner for brands looking to make a genuine impact through influencer marketing, ensuring campaigns that drive real engagement and deliver measurable results.

29. IMA

IMA

IMA (Influencer Marketing Agency) excels in connecting brands with top influencers globally, crafting unique marketing strategies to amplify brand narratives.

Their distinct approach lies in leveraging authentic connections, ensuring each campaign resonates deeply with target audiences.

By partnering with IMA, you gain access to creative and strategic influencer marketing campaigns, tailored to broadcast your brand’s story on a grand scale.

Benefit from their expertise in making the perfect influencer match, enhancing your campaign’s effectiveness.

Their full-service offering means comprehensive support, from strategy formulation to campaign execution.

Enjoy the advantage of in-depth reporting, providing valuable insights into your campaign’s impact.

Lastly, with IMA’s extensive influencer network, your brand can engage with a wide array of content creators, ensuring the right fit for your message.

Industries: B2B, Fashion, Technology, Beauty, Food & Beverage, Health & Wellness, Travel & Leisure

Notable clients: Armani Exchange, Heineken, Bally, Paramount, NIVEA, Google

Key services:

  • Strategic Influencer Marketing Campaigns
  • Authentic Influencer Matching
  • Full-Service Campaign Management
  • In-depth Reporting and Analytics

Reason to work with IMA: IMA stands out for its pioneering approach and decade-long expertise in influencer marketing. They offer tailor-made strategies and a comprehensive service range that guarantees impactful brand storytelling and audience engagement.

30. Elevation B2B

Elevation B2B

Elevation Marketing specializes in providing comprehensive B2B marketing solutions, leveraging data to drive strategic outcomes.

Their unique advantage lies in their ability to transform complex data into actionable insights, ensuring predictable and sustainable growth for their clients.

With Elevation, you can harness the power of data-driven strategies to clarify your marketing direction and optimize performance.

Benefit from their expertise in creating effective, omnichannel campaigns that resonate with your target audience.

Enjoy enhanced brand visibility and engagement through their innovative marketing approaches.

Plus, achieve measurable results with their emphasis on demonstrating marketing’s impact on revenue.

Finally, Elevation’s focus on integrating marketing and sales efforts helps streamline processes, improving efficiency and outcomes.

Industries: B2B, Technology, Healthcare, Financial Services, Education, Manufacturing

Notable clients: Amazon, Microsoft, Pfizer, Coca-Cola, Kraft

Key services:

  • Data-Driven Marketing Strategy
  • Omnichannel Campaigns
  • Brand Visibility and Engagement
  • Sales and Marketing Integration
  • Measurable Marketing Impact

Reason to work with Elevation Marketing: They offer nearly 25 years of experience in navigating the complexities of B2B markets, providing strategic marketing services that ensure meaningful engagement with decision-makers and measurable, sustainable growth.

Key Factors in Choosing a B2B Influencer Marketing Agency

  • Industry expertise: Ensure the agency has a proven track record in your industry. This ensures they understand your market, audience, and business challenges, leading to more effective campaigns.
  • Influencer network: Look for an agency with a broad and diverse network of influencers. A wide range ensures a better fit for your brand, allowing for more authentic and impactful collaborations.
  • Strategy and creativity: Evaluate their ability to develop innovative and strategic campaigns. An agency that offers creative solutions tailored to your objectives can significantly enhance campaign outcomes.
  • Analytics and reporting: Confirm they provide comprehensive analytics and reporting. Understanding campaign performance in detail helps in making data-driven decisions for future marketing efforts.
  • Service range: Check if they offer full-service capabilities. Agencies that manage all aspects of a campaign from strategy to execution can provide a more seamless and efficient experience.
  • Client testimonials and case studies: Research their reputation through client feedback and success stories. Positive reviews and demonstrated success in past campaigns can strongly indicate reliability and effectiveness.
  • Pricing and transparency: Understand their fee structure and ensure it aligns with your budget. Transparency in pricing and clear communication about costs prevent surprises and help in planning your investment.

Wrapping Up

This article has explored key aspects of hiring a B2B influencer marketing agency, from identifying top agencies to understanding their benefits and selecting one that fits your needs.

Hiring these agencies brings you closer to industry-specific influencers, creative strategies, and measurable results, saving you time and resources.

While each business has unique requirements, inBeat stands out for its comprehensive approach, offering direct access to a wide influencer network, innovative campaign strategies, and transparent analytics.

This unique blend of features ensures that your marketing efforts are both effective and efficient.

Remember, choosing the right agency depends on your specific needs, but with careful consideration, you’re well on your way to achieving your marketing objectives.

Keep your goals in focus, and you’ll find the perfect partner for your B2B influencer marketing journey.

Want more examples of successful paid media campaigns? Check out case studies of our TikTok advertising agency!

Table of contents