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Paid media agency built around creative performance
We help you turn paid media into a clear growth channel with stronger creative, sharper targeting, and weekly optimization.
Working with data-driven teams
Paid media services we manage
Paid social media buying
Most paid social campaigns slow down when campaign structure and audience signals get ignored. Our team manages paid social with a clear audience strategy, spend control, and weekly optimization.
Paid search & Google Ads
Search performance drops when messaging stays static for too long. We address this with Google Ads campaigns tied to conversion data and ongoing iteration.
Programmatic & display
Display campaigns mostly miss sequencing across the customer journey. Our team maps messaging and retargeting around the funnel stage, user behavior, and platform intent.
Connected TV & OTT
CTV works better when it follows proven social performance instead of traditional brand assumptions. So, we extend high-performing creative into streaming environments with audience-level targeting.
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Paid media strategy & planning
Most media plans fail when channels scale without a clear allocation strategy. Our team builds channel mix models, budget plans, and growth roadmaps around what’s working in your category.
Account setup & migration
Scaling spend gets risky when pixels, APIs, and conversion events are set up incorrectly. We handle tracking, attribution, and account migration before new campaigns go live.
Creative testing frameworks
Creative fatigue appears when teams test random assets instead of clear variables. To avoid this, our team runs structured testing systems with new hooks, formats, and variations on a fixed cadence.
Performance reporting & attribution
Most reporting focuses on platform metrics instead of business outcomes. We track performance by creative, audience, and revenue impact, then use those insights to guide optimization.
How our team runs the paid media process
Step 01
Audit and strategy
First, we review your recent spend, channel mix, tracking setup, and creative performance. Once we find the gaps, we build a testing roadmap around CAC, ROAS, and growth targets.
Step 02
Campaign setup and launch
Next, we turn that roadmap into campaign structure, creative angles, audience segments, and attribution setup. Then our team launches with clear benchmarks for testing and spend allocation.
Step 03
Optimization and scale
We review performance weekly, cut what drains budget, and scale what shows efficient growth. From there, we refresh creative and adjust spend before fatigue slows performance.
Paid media tied to measurable business outcomes
See the results our paid media team has achieved across campaign execution, revenue impact, and performance optimization.
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$20M+
Monthly ad spend managed
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150+
Brands scaled on paid social
3x
Average ROAS improvement
7
Social platforms covered
Why brands choose inBeat over traditional paid media services
The inBeat model
- Creative production and media buying operate as one system
- Creator-led assets get refreshed continuously to reduce creative fatigue
- Multi-variation testing slates per concept tied to clear performance benchmarks
- Optimization runs weekly with shared reporting and performance visibility
- Performance gets measured through revenue impact, CAC, and ROAS
The traditional agency problem
- Media buying and creative teams work independently with limited feedback loops
- Campaigns stay live too long without new creative inputs
- Testing lacks a clear roadmap tied to performance benchmarks
- Reporting focuses on impressions and CTR instead of business outcomes
- Account management becomes reactive once campaigns are launched
Paid social platforms we manage
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Meta (Facebook + Instagram)
Paid media campaigns structured around Reels, creator whitelisting, Advantage+ shopping campaigns, and full-funnel retargeting.
TikTok
Spark Ads, creator-led hooks, and fast creative turnover built for scroll-heavy discovery behavior and lower attention windows.
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Snapchat
Lead generation campaigns built around job titles, company intent signals, and longer B2B buying cycles.
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Lead generation campaigns built around job titles, company intent signals, and longer B2B buying cycles.
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Discovery-led paid campaigns for visual categories with longer consideration cycles and high purchase intent.
YouTube
Shorts, in-stream, and Performance Max campaigns built around longer watch time and sequential video messaging.
Connected services that amplify paid media
Performance creative
Influencer campaigns create the organic signals, creator partnerships, and whitelisted assets used across paid distribution.
UGC production
Creator-led UGC gives paid campaigns platform-native assets designed for social environments.
Influencer marketing
Influencer campaigns create creator partnerships and whitelisted assets used across paid distribution.
Frequently Asked Questions
How can a paid media agency help improve my ROI?
How does a paid media agency track performance?
How long does it take to improve paid media performance?
