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Paid media account audit services for complex ad accounts
We review your account structure, attribution setup, creative performance, and budget allocation to identify where efficiency drops and spend gets misdirected.
Working with data-driven teams
What our paid media audit covers
Account structure review
Everything starts with creators. We lead with people and the content they naturally make: then we build the system around it, so it scales across formats, platforms, and paid.
Creative audit & hook analysis
Creative performance mostly changes before media efficiency moves. That’s why we review top performers, dead weight, hook variation, format mix, and the assets driving CTR down or CPM up.
Audience & targeting review
Audience inefficiency usually comes from how segments compete and decay over time. Our team reviews overlap, exclusion gaps, lookalike performance, custom audience freshness, and intent layering.
Bidding, budget, & pacing
Bidding systems perform best when structure supports the goal. To manage this, we review bid strategy fit, pacing issues, daily versus lifetime budget logic, and budget distribution.
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Attribution & conversion tracking
Account decisions depend on the data feeding the platform. Our team checks pixel firing, CAPI, Enhanced Conversions, attribution windows, and deduplication.
Landing page audit
Post-click friction changes how paid media performs, so we review load speed, mobile UX, message match, and page-level conversion drag.
Auction & market review
Market pressure affects performance before it shows up in account-level decisions. We review auction insights, share of voice, competitor creative, and category shifts.
Audit report & strategy call
Findings need a clear order of action. We deliver a PPC audit report with prioritized recommendations, a PPC audit checklist, and a 60-minute strategy call so your team knows what to address first.
How our paid media audit works
Step 01
Scoping and access
First, we confirm the channels in scope, monthly spend, account goals, and current pain points. Once the scope is clear, our team sets up read-only access.
Step 02
Forensic analysis
After access is confirmed, we review account data, creative performance, audience setup, attribution, and competitive context. Then we map the issues by urgency and expected impact.
Step 03
Report, call, and roadmap
Once the analysis is complete, we deliver a written audit deck and walk your team through the findings in a live strategy call. After that, we outline the next steps for your internal team or our execution team.
Why brands choose inBeat over free audits and platform reps
The inBeat model
- Senior strategists review the account directly.
- Manual analysis supports the audit framework.
- Tracking, creative, and post-click issues get reviewed together.
- Recommendations stay channel-agnostic.
- Your team gets a written report and live readout.
The free audit and platform rep approach
- Automated tools flag the same surface-level issues.
- Platform reps prioritize spend growth on their platform.
- Reviews focus on campaign settings instead of full-funnel performance.
- Audit calls shift into sales pitches too quickly.
- Teams receive findings without a clear action plan.
Platforms we work with
Search, Shopping, Performance Max, Display, YouTube, and Demand Gen audits alongside conversion tracking and attribution analysis.
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Meta (Facebook + Instagram)
Account structure, audience setup, creative delivery, CAPI configuration, and attribution review across the full Meta funnel.
TikTok
Campaign structure, Spark Ads usage, creator content performance, and TikTok Pixel setup analysis.
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Amazon
Sponsored Products, Sponsored Brands, DSP performance, search-term efficiency, and ASIN-level spend allocation review.
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Audit of job-title targeting, company lists, lead quality, form friction, and conversion tracking across longer B2B sales cycles.
Snapchat and Pinterest
Analysis of creative fit, audience intent, catalog setup, and conversion paths for brands using visual discovery or lower-funnel social traffic.
Services that pair with a paid media audit
Media management
Ongoing media management across strategy, optimization, creative iteration, and omnichannel execution.
Ad testing services
Structured testing for new hooks, formats, audiences, and creative directions from audit findings.
Ads optimization
Ongoing campaign adjustments based on audit findings, from spend allocation to bidding and structure updates.
Frequently Asked Questions
What issues do you typically find during a PPC account audit?
Can your team audit enterprise or multi-region ad accounts?
How often should brands run a paid media audit?
