Influencer-Centric Focus Group Agency
Conduct influencer-centric focus groups as a market research strategy to gain the insights you need. Influencers have a pulse on social media and understand messaging, positioning and upcoming trends because of their time spent online.
Market Research Focus Group
Run in-person interviews with thought leaders for your specific niche or topic. Open discussions in focus groups are one of the best research techniques for deep insight generation.
Survey design and implementation
Interviews and focus group moderation
Influencer participants recruitment
(surveys and focus groups)
Conduct Qualitative Research with Niche Experts
Influencers are niche experts; they know your audience, their behaviour and how to speak to them. Using micro-influencers as focus group participants (usually 6-10 people) will help your business run qualitative and conceptual analyses.
Get a Deeper Understanding of Customer Habits
Conducting focus groups with influencers helps you understand what your actual consumers and potential customers think and feel about your brand and products. Consumer perceptions are often misinterpreted; let inBeat’s expertise guide you with your next focus group.
Communicate Through Genuine Brand Experience
There has been a radical shift in the consumers’ perception of advertising. Creative agencies adapt to this by finding ways of getting genuine content for your brand. Micro-influencers are a game-changer as they fit your target audience and create authentic reviews and content.
Exploratory Research with People who Understand Social Media
Influencers are people who have mastered social media. They know how to promote brands on it and how to speak to an audience online. Our focus group analysis process brings different age range conceptions about brands on social media forwards to gather qualitative metrics.
Frequently Asked Questions
What are the advantages of focus groups?
Focus groups’ main benefits are that it helps uncover new ideas about consumers’ behaviours and thought processes. Focus groups also generate deep and genuine customer feedback. The distinct advantage of a focus group compared to a satisfaction survey is how in-depth answers can be and how moderators can learn from body language as well.
How many participants does a focus group have?
Participants in focus groups are usually 8-10 people, plus a facilitator, a moderator and a note-taker. If the group is bigger, it can lead to social pressure and less accurate results.
What are good focus group questions?
The best questions you can ask in a focus group are open-ended questions. But you shouldn’t limit yourself to them; be creative and offer new experiences and involvement to your participants.
What is the role of the moderator in a focus group?
The moderator’s role is to make sure the discussion or experiments run smoothly. They will introduce the relevant issues, ask the questions and make sure every participant understands the subject and objectives of the study.
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Offices / Montreal / Toronto / Los Angeles