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The Challenge

New App launch, need to create brand awareness + acquire new users at the unit economic cost. Ad creatives competing with big players in the industry with big budgets – need to stand out and provide better consumer experience.

The Solution

Brainstorming creative concepts, hooks, CTAs and scripts with creative director and strategist to come up with a performance based strong UGC content that outperforms competitors content to get better CPMs.

80%

Reduction in CPA

100k

App installs/mo

546

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