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New App launch, need to create brand awareness + acquire new users at the unit economic cost. Ad creatives competing with big players in the industry with big budgets – need to stand out and provide better consumer experience.
Brainstorming creative concepts, hooks, CTAs and scripts with creative director and strategist to come up with a performance based strong UGC content that outperforms competitors content to get better CPMs.
Reduction in CPA
App installs/mo
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