Yubo grew monthly sign-ups by 35% through organic creators and paid amplification.
35%
increase in monthly sign-ups
Yubo is a social-discovery app where people meet and make friends through live streams and shared interests.
Industry: Social networking / Consumer tech
Audience: Younger social users across Europe and North America.
Yubo needed fresh acquisition content across markets. The creative had to feel familiar to local audiences while serving the same goal: getting people to sign up.
Creators posted organically. We amplified the posts gaining more views with paid media to drive sign-ups.
35%
increase in monthly sign-ups
50+
local creators
Local creator production, organic creator posts, and paid amplification to drive user acquisition across European and North American markets.
Organic views guided which creator posts received paid support. This connected creator-led discovery with paid acquisition, using audience response to inform what we amplified.
Local creators published content for their audiences across European and North American markets. We tracked organic views, selected posts gaining traction, and amplified those posts to acquire new users.
