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Certified partners
Creator led performance creative campaigns driving nationwide growth and scalable customer acquisition for The Farmer’s Dog.
$20M+
Ad spend per year
The Farmer's Dog delivers fresh, human-grade dog food on subscription, pre-portioned to each dog's profile. It's one of DTC's biggest pet-food success stories, with acquisition running at serious scale across many channels.
Industry: Pet care / Fresh dog food / DTC subscription
Audience: Devoted dog owners willing to pay a premium for fresh, healthy food.
Why inBeat: The Farmer's Dog needed creator-led performance creative to fuel nationwide growth and scalable customer acquisition at high spend.
The Farmer's Dog needed to break through a crowded pet-food market and turn performance creative into scalable, nationwide customer acquisition — feeding a multi-channel paid machine running tens of millions in annual spend without the creative going stale.
inBeat designed a creator-led system that plugged performance creative straight into The Farmer's Dog's growth channels, producing at the cadence a nine-figure-scale account demands.
$20M+
Ad spend per year
10+
Channels utilized
70+
Assets created per month
Performance creative and paid social driving nationwide acquisition across 10+ channels.
Find the levers and double down. inBeat mapped the brand's top creative drivers and concentrated effort on what converted, shipping in rapid cycles that fed results forward.
Performance creative shipped continuously across channels, each batch's data informing the next, keeping a high-spend account efficient.
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