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Certified partners
Supporting a multi-7-figure end-of-year push with performance creatives seamlessly aligned with broader branded campaigns.
30%
Increase in active users
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Turo is a peer-to-peer car-sharing marketplace that lets travellers book vehicles directly from local hosts — the 'Airbnb for cars'. Growth runs on app installs and active users, with seasonal peaks demanding big creative pushes.
Industry: Travel / Mobility / Marketplace app
Audience: Travellers and locals seeking flexible, varied rentals, active on mobile and social.
Why inBeat: Turo needed performance creative that could scale alongside a multi-seven-figure end-of-year media push while staying aligned with broader brand campaigns.
Turo's goal was to make performance creative work harder during a high-stakes end-of-year window — fuelling a seven-figure paid push, driving active users up, and keeping acquisition costs down, all while staying visually consistent with the brand's larger campaigns.
inBeat built a performance creative engine for Turo, matching creators to the brand and engineering content tuned for the seasonal spend spike.
50+
Creators hired for the end of year campaign
30%
Increase in active users on the platform
$1M+
7-figure end of year paid media acquisition plan
Performance creative for paid media during an end-of-year acquisition push, with 50+ creators hired to feed the plan.
Hook engineering and rapid iteration. Fast creative cycles kept the account fresh through the highest-spend period of the year while steadily pushing CPA down.
inBeat produced performance variations, briefed 50+ creators for the end-of-year campaign, and optimised toward CPA in-flight as spend ramped.
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