Turo brought its national campaign idea into creator-led performance ads.
50+
Creators for the national campaign
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Turo is a car-sharing marketplace where travelers book vehicles from local hosts.
Industry: Travel / Mobility / Marketplace app
Audience: Travellers and locals seeking flexible, varied rentals, active on mobile and social.
Turo needed creator-led performance ads that fit a national campaign. The work had to express the larger idea while meeting the needs of paid acquisition.
We developed user-generated content (UGC) and performance creative as part of the national campaign, keeping the brand idea at the center of the brief.
National campaign support through user-generated content (UGC), casting 50+ creators, and performance creative.
We cast and briefed creators, then developed creative variations for paid media. The campaign idea gave the work a shared direction across different creator executions.
We cast and briefed 50+ creators, then produced performance variations that carried the national campaign idea into creator content.
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