Full-funnel creator strategy built to scale cross-border user acquisition through influencer reactivation, performance creative, and media optimization, driving installs and registrations.
90K+
App installs

Slynumber is a calling and messaging app that gives users a second phone number for privacy and cross-border communication. Growth is an installs-and-registrations game played across multiple markets at once.
Industry: Communications / Mobile app / Consumer tech
Audience: Privacy-minded and cross-border users wanting a flexible second line.
Why inBeat: Slynumber needed a full-funnel creator strategy to scale cross-border acquisition through influencer reactivation, performance creative and media optimisation.
Slynumber needed to keep its creative pipeline ahead of demand with a cross-border twist: producing enough high-performing assets to scale installs and registrations across markets, while reactivating dormant influencer relationships to extend reach efficiently.
inBeat designed a creator-led system that fed performance creative straight into Slynumber's growth channels, reactivating proven creators rather than starting cold.
90K+
App installs
20K+
User registrations
110+
Influencer assets delivered
A full-funnel creator strategy combining influencer reactivation, performance creative and paid-media optimisation for cross-border user acquisition.
Find the levers, then push. inBeat mapped Slynumber's top creative drivers and doubled down on what converted, shipping in rapid cycles that fed results into each new batch.
Performance creative shipped continuously, influencer relationships were reactivated to extend reach, and media spend was optimised toward installs and registrations.