
Soylent
Soylent Needed Micro-influencers to Power Their Content Calendar While Driving Awareness to Their New Product Lines
Reusable content assets
Impressions
Challenges
Soylent wanted to distribute their product lines based on specific influencer interests (outdoors, hiking, gaming, etc.)
Deliverables
Influencer Sourcing
Creative Direction
Content Creation
Micro & Macro influencer strategies
Goals
Distribute new product lines through niche-specific content creation and distribution













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