
NYC Votes
How NYC leveraged TikTok Influencers and Spark ads to reach young voters.
▶ 25k
▶ 280k
▶ 100k
The Challenge
Young voters are now harder to reach through traditional marketing channels.
The Solution
Work with influencers from different backgrounds to discuss voting in a TikTok native format.

Results
10 seconds
avg view time
2.5 million
views
56% users
watched more than 50%
▶ 360k
▶ 154k
▶ 215k
Start your influencer campaign today.
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