Nielsen IQ
How Nielsen IQ generated multi-lingual content in 15+ different languages and accents.
The Challenge
Global customer (panelist) acquisition in more than 15 countries across Europe, North America, LATAM and Southeast Asia.
Website and App Panel recruitment for the big countries while managing the low CPA and high volume expectations.
Multi-lingual high performing creative production system.
The Solution
Onboarding 100+ international UGC creators, influencers, actors to generate multi-lingual content in 15+ different languages and accents.
The Process
Using voiceover actors and video mashups to create multiple international variations from a single video content.
The Result
Successfully managed 7 figures budget across all countries on various paid media platforms (Tiktok, Meta, Google).
Successfully formulated and executed performance based content strategy along with paid media customer acquisition strategy across all 15 countries.
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