Bumble
How Bumble showcased the first date experience in a paid advertisement campaign.
The Challenge
Bumble needed to launch a an out-of-the box paid campaign, with ads that felt like native content.
The Solution
Collaborate with creators to document their first dates, and make a dynamic & genuine piece of content.
Results
A series of ads that place the Bumble experience forward.
Hook optimization
With each unique ad, inBeat tested multiple hooks (first seconds of the video) to identify winning formulas that stop the scroll & optimize conversions.
The Challenge
Bumble needed to launch a an out-of-the box paid campaign, with ads that felt like native content.
Results
A series of ads that place the Bumble experience forward.
The Solution
Collaborate with creators to document their first dates, and make a dynamic & genuine piece of content.
Start your influencer campaign today.
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