How Hopper uses User Generated Content as a way to scale their TikTok ads.

The Challenge

Ads on TikTok quickly reach the point of ad fatigue, increasing CPAs significantly. Hopper needed to scale UGC ads on TikTok to drive down CPAs and avoid said ad fatigue. 

The Solution

A scalable content creation process that allows Hopper to tap into top-performing creators to create ongoing high-performing creatives.

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