How Greenpark worked with micro influencers in various niches to derive brand awareness and produce consistently high performing content.
New App launch, need to create brand awareness + acquire new users at the unit economic cost.
Ad creatives competing with big players in the industry with big budgets – need to stand out and provide better consumer experience.
Brainstorming creative concepts, hooks, CTAs and scripts with creative director and strategist to come up with a performance based strong UGC content that outperforms competitors content to get better CPMs.
Scaling day-parting campaigns 2 hours prior/after and the game time resulted in further decline in CPA and even higher quality retaining audience.
Successfully scaled budget to 3X while maintaining the target CPI within just 3 weeks
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