American Dairy

American Dairy came to us with a need to create relatable content on TikTok to promote the #Gotmilk challenge.


– Influencer sourcing

– Creative direction

– Content distribution


American Dairy wanted to build awareness amongst a Gen Z demographic, a generation notoriously untrusting of traditional advertising. Additionally, they wanted to maximize brand reach while ensuring brand safety.


Appeal to Generation Z through young opinion leaders.
Increase awareness of the #Gotmilk challenge across the North-East of the US.

Campaign Reel


20+ young athletes and artists with a strong local following participated in the #Gotmilk challenge, generating over 10,000 likes and comments and 250,000 unique views.

Start your influencer campaign today.

Offices   /   Montreal   /   Toronto   /   Los Angeles