How Genomelink built a comprehensive creative strategy testing various hooks, call to actions, spark ads, voiceovers and actors.
Rising CPAs due to creative fatigue and old image/carousel ads.
Tighter CAC goals from client’s leadership due to tough economic conditions.
Quickly dying creatives (creative fatigue) on content hungry platforms like TikTok.
A comprehensive creative strategy to increase the creative throughput in order to keep refreshing dying creatives and avoid creative fatigue.
Developed an ongoing creative production system where we have at least 5-10 performance based UGC videos always in pipeline. More video variations = More chances of going viral = More success.
Average customer acquisition cost decreased 3X within the span of just 3 months.
Ongoing creative production and testing system helped us scale to 6 figures monthly budget.
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