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Certified partners
Creator led campaign positioning Future Forward CT as an accessible path to a fully online degree for working adults through in-feed posts and stories.
20%
Decrease in CPA
Future Forward CT is an online-degree pathway positioned for working adults who want to finish or earn a degree without pausing their lives. Its audience is busy, pragmatic and skeptical of education marketing.
Industry: Education / Online degrees / Adult learning
Audience: Working adults seeking accessible, fully online degree programs.
Why inBeat: Future Forward needed a creator-led campaign positioning it as a realistic path to a degree for people balancing work and study.
Future Forward needed to break through a crowded online-education market and turn creator casting into measurable enrolment interest — positioning a degree as genuinely achievable for working adults, an audience that's heard every education sales pitch before.
inBeat built a creator casting engine for Future Forward, matching creators to the audience and engineering content for measurable impact.
5
Platforms
20%
Decrease in CPA
50+
Performance creative assets per month
A performance-driven creator campaign across five platforms using in-feed posts and stories.
Creator-first casting. The right voices made an online degree feel attainable to people like the viewer, resonating with the core working-adult audience rather than talking down to it.
inBeat sourced creators, developed scripts and briefs, and delivered ready-to-run assets across five platforms.
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