Future Forward built its online-degree campaign around working adults.
Future Forward CT offers an online-degree pathway for working adults who want to earn or finish a degree alongside their other commitments.
Industry: Education / Online degrees / Adult learning
Audience: Working adults seeking accessible, fully online degree programs.
Future Forward CT needed to explain an online degree pathway to people balancing work and other commitments. The campaign had to address that reality clearly.
We built the creator brief around the working-adult audience and the practical appeal of studying online.
Creator casting, campaign briefs, scripts, in-feed posts, and stories for an online-degree campaign.
We sourced creators and developed scripts, briefs, in-feed posts, and stories for the campaign. Casting and messaging centered on the people the program was designed to serve.
We sourced creators and developed scripts and briefs around working adults considering an online degree.
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