Hopper scaled its TikTok ads with user-generated content, shipping 300+ creative assets every month.
300+
Assets shipped per month
Hopper is a travel booking app that predicts the best time to buy flights, hotels and car rentals.
Industry: Travel technology / Mobile app / Travel booking
Audience: Millennial and Gen Z travelers aged 18 to 35 who book on mobile, watch prices closely and spend time on TikTok.
TikTok ads fatigue fast, and as they wear out, cost per acquisition (CPA) climbs. Hopper needed to scale user-generated content (UGC) ads on TikTok to bring CPA down and stay ahead of fatigue.
A content process built to scale. inBeat taps top-performing creators to produce a steady supply of high-performing ads for Hopper.
300+
Creative assets delivered monthly
$2M+
Monthly paid media budget
20%
Lower user acquisition cost
TikTok UGC production at volume. inBeat cast travel creators and delivered 300+ creative assets a month for Hopper's paid TikTok campaigns, so fresh ads were always ready to replace tired ones.
Volume beats fatigue. inBeat cast creators whose TikTok content already covered travel planning, flight deals and travel hacks, so every ad appeared in a relevant context. Briefs followed TikTok's strongest organic travel formats, such as trip reveals and price-check walkthroughs. Many distinct assets across creators and angles gave the algorithm more chances to find winners.
An ongoing refresh cycle kept campaigns running. When an ad fatigued, shown by a rising cost per thousand impressions (CPM) and a falling click-through rate (CTR), a new asset from the creator pipeline replaced it. Every month, 300+ assets moved through that cycle, holding CPA targets without pausing campaigns.
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