How Bumble showcased the first date experience in a paid advertisement campaign.
Bumble needed to launch a an out-of-the box paid campaign, with ads that felt like native content.
Collaborate with creators to document their first dates, and make a dynamic & genuine piece of content.
A series of ads that place the Bumble experience forward.
With each unique ad, inBeat tested multiple hooks (first seconds of the video) to identify winning formulas that stop the scroll & optimize conversions.
Start your influencer campaign today.
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